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The SEO KPIs That Actually Matter (And How to Track Them)

Backlinko

Proving the value of your SEO efforts can seem like an uphill battle. What’s the cheat code to getting buy-in from stakeholders? Tracking the right SEO KPIs. Not just the default ones in your dashboards. But the right metrics. In this guide, you’ll learn how to choose and monitor SEO KPIs that actually mean something.

SEO
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How Google’s AI Overviews Are Disrupting Finance Marketing (Webinar)

Exposure Ninja

Picture this: Your potential client searches for “ current mortgage rates UK ” and gets their answer instantly, without ever clicking through to your website. Welcome to the new reality of AI Overviews , where Google’s AI-generated summaries are fundamentally changing how people discover and evaluate financial services.

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How to Craft Press Releases that Get Published and Earn Coverage

Trade Press Services Newsletter

Write Better Press Releases Cision reports that nearly three-quarters of journalists rank press releases as the most sought-after content from PR professionals. This process automatically rejects press releases that read more like self-promotional blog posts than real news. They now use AI-powered filters to pre-screen submissions.

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From Zero to Hero: A Beginner’s Guide to Making Money as a Blogger

Jeff Bullas

On the screen was a very empty WordPress blog page that needed some words. I had decided to become a blogger that wrote, despite not having written anything of consequence for decades and only having discovered what a blog was a few months prior. In March 2009 I sat in my home office with a blank computer screen in front of me.

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Why creator-led content marketing is the future of search

Search Engine Land

From Google’s introduction of the Perspectives feed to the emergence of platforms like TikTok as trusted sources of information, search is evolving at speed. It offers users the opportunity to explore results from videos, blogs, forums and other social platforms. MrBeast (You instantly know who I mean now, huh?) Content creators?

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9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]

Hubspot Marketing

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. I’m not alone.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Marketing

Instead of a typical "SEO-style" introduction that over-explains the topic, Lavender’s blog gets straight to the point of explaining tactical plays sales teams can use.  According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good ? Tough question.