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Marketers often invest significant time and resources into creating in-depth, long-formcontent like white papers, e-books , and comprehensive how-to guides. Microcontent refers to short, easily consumable pieces of content that convey a single idea or piece of information in a concise, digestible format. Keep It Visual.
Instead of picking a favorite content child, we’ll just say this: short and longformcontent both play important roles in the world of digital marketing. While it may seem like shorter content has the starring role (how many 30-second TikToks have you watched today?) So go long; we’ll catch you at the end.
Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. It’s an investment that gets your content in front of specific audiences based on demographic targeting, keywords, or user behaviors. When you stop paying, your visibility vanishes.
She told me I was about to take a long journey across the Atlantic. Check out Emily Kramer's tips for not creating content that is about as exciting as my grocery list. With AI and no-code tools, well automate processes like content generation, optimization, and interactive experiences to create scalable workflows.
Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. And choose the right channels for your content. Let’s get started.
Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. Content atomization addresses this challenge. This approach helps stretch the value of every content investment. What is content atomization?
Lumen5: Turning text into engaging videos Lumen5 converts text into engaging video content. You can input your blog post, article or any text content, and it will generate a video based on it. Synthesia: AI-driven multilingual video content Synthesia is an AI video generator that transforms text into speech in a few minutes.
These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. Of course, it would be impractical to create unique content for every single customer. However, you can identify shared characteristics among your audience and tailor content to meet the needs of these distinct groups.
Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. Social media content.
Thought Leadership Content Matters Position yourself as an industry expert by consistently providing value through relevant, educational, and insightful thought leadership content. The effect of trust on a company’s target audiences is clear: increased sales, enhanced loyalty, and long-term organizational success.
A strong blogcontent strategy forms the backbone of effective online marketing. Quick Takeaways Set measurable goals to guide content creation. Plan content with a structured editorial calendar. Plan content with a structured editorial calendar. Understand your audience’s needs through research.
Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. So, how can you implement this tactic in your content strategy?
Remember when social media content was limited to Facebook statuses and, er, “pokes?” ” Even a few years later, cutting-edge content was limited to a blurry photo with an oversaturated filter on Instagram. Short-form video ? It seems bizarre now, given how much you can do with social media today.
Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? Types of User-Generated Content UGC comes in various types and formats, each offering unique opportunities for you to engage with your audience and build authenticity.
It’s a lesson that applies to nearly all content marketing — and one I promise you’re not going to hear anywhere else. If a video was six minutes long, most viewers were dropping off after only a minute or two. So when he says the content wasn’t the problem, I know he’s not just trying to avoid hurt feelings. “I
Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. Thanks to a number of different tools, anyone can create a variety of content (like images in the Microsoft Designer example below) using just written prompts. AI-generated content is derivative by the very way it’s made.
Table of Contents What is organic marketing? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Blog articles and website pages take time to get crawled and indexed by search engines. Sounds nice, doesnt it?
However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand. Did Sam send us that image for next week’s blog post? What’s the hex code color for the green in our logo?
Since then, the content landscape has transformed into an even more competitive arena. Content differentiation has become harder than ever, especially when AI can write generic posts in seconds. Marketing teams need to build trust and provide their audience content with real value. Step 3: Create your content.
Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience. Content Marketing Content marketing is another vital strategy. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert.
However, over a third of respondents (34%) say the most challenging aspect of video marketing is the lack of content ideas. Fortunately, I‘ve got 15 video content ideas to help you achieve your business goals. Table of Contents How do I find video content ideas? What video content is most popular?
Refreshing existing blogcontent creates a valuable opportunity to reach new readers and boost website engagement. Content recycling strategies take the valuable information from older posts and present it in a way that appeals to fresh audiences, helping maintain relevance in a constantly evolving market.
And how can we create content they’re actually interested in? Creating engaging content. As someone who creates content, I can tell you firsthand that creating good content is hard. As someone who creates content, I can tell you firsthand that creating good content is hard. These are all fair questions.
These social media marketing tools have AI features that can help you create social media content faster and understand your audience better. 👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. This can save hours of manual search time for shareworthy content.
Now ask yourself: if a start-up competitor formed today, how much of this page could be on their site? They are all forms of differentiation. Client logos For service providers, these are a strong form of evidence. Logos can also build trust in a content program. Make it relevant to the page and the content nearby.
In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel? ” Jaina Mistry, Director, Brand and Content Marketing via 72% of Digital Teams Don’t Know Their Email Marketing ROI. Does That Matter? Engagement. Consideration.
In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t.
By Andy Crestodina We spend so much time creating content. In the next few minutes, you’ll learn exactly how to get more email subscribers for your blog by improving your email subscriber form. Start by making sure the signup form is visually prominent on the page. But we spend so little time on email list growth.
Lesson 1: Good content beats best practice. If I’m making content that I want to watch, and that I’m interested in, there are bound to be other people who are interested in it ,” Miller says. Dear Sir or Madam, I used to write blogs about incontinence briefs. He has a theme song. It sounds selfish, but I am my audience.
Data gathering through original research has long been hailed as the ultimate tool for link building. As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. In a world where unique content reigns supreme, you can’t beat the value of first-party data collection.
A strong brand foundation informs every aspect of your website, from design elements to content tone. Shape messaging, content and features to stand out. Optimizing meta tags, headings and content structure. Integrating SEO best practices early sets the foundation for long-term visibility.
A simple note like Well never spam you or share your email goes a long way in easing concerns. Add visible security icons or badges near your form to show you take data protection seriously. Quick tip : Place testimonials or a bit of social proof right next to your email capture form. Above-the-fold forms are a no-brainer.
Table of Contents How to Develop a Newsletter Content Strategy What is newsletter content strategy? How to Develop a Newsletter Content Strategy Newsletter Content Trends Newsletter Content Ideas What is newsletter content strategy? Focus on educational content. Let’s get started.
Table of Contents How to Think about Community Management KPIs Top Community Management Metrics Best Community Metrics for Reporting Upwards The Benefits of Measuring Community Management Metrics How to Think about Community Management KPIs Before you jump into the metrics below, pause and think about the twin dangers of data analysis.
Table of Contents What is the B2B marketing funnel? It gives marketers a structure on how they understand their audiences needs and then position content and experiences to meet those needs. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content.
As with anything new, some were skeptical of its long-term value. The dawn of social media drove a need for valuable content, and content marketing has been front and center ever since, along with standard content consumption and engagement KPIs to help judge its effectiveness.
He generates most of his websites traffic with SEO and YouTube content. That way, you can tailor your content marketing efforts to fit their needs and interests. And explore the best types of content to create for each stage. Create content that will grab peoples attention and make them aware of your product or service.
Long, messy URLs can make your content look cluttered and unprofessional. Whether you're managing social media content, running marketing campaigns, or just want to tidy up the links you share, we'll help you find the best URL shortener for your needs. It can contain a button, form, image, or text.
Including how many customers they’ve had, how many jobs they’ve completed, and how long they’ve been in business. Making them stay long enough to convert them into a customer is another thing entirely. For example, the lead form is directly below the hero image. For a high-cost service like roofing, quality matters.
Too short for a blog post, too interesting to ignore, here are a few observations from the world of marketing, and beyond. He had simply created more spam — only in video form. The job is NOT to create content Marketing is sick in so many ways right now. Your job isn’t to create content. ” No.
Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Use a tool like Google Forms, SurveyMonkey, or Typeform to collect your customers’ answers. If not, look for a plugin.
Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. It’s deeply tied to your team’s specific goals—from optimizing SEO and social media ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult.
If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. If your content isnt optimized for social media search, youre not just missing out but falling behind.
By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. The result is a long term study that tracks blogging trends and statistics. How long have you been blogging?” Many of our content heroes share their insights below. is one of the questions.
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