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Small But Mighty: Unlocking the Power of Microcontent

Trade Press Services Newsletter

Marketers often invest significant time and resources into creating in-depth, long-form content like white papers, e-books , and comprehensive how-to guides. Microcontent refers to short, easily consumable pieces of content that convey a single idea or piece of information in a concise, digestible format. Keep It Visual.

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Short form vs long form content: Which do audiences prefer?

Hootsuite

Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. While it may seem like shorter content has the starring role (how many 30-second TikToks have you watched today?) So go long; we’ll catch you at the end.

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Paid Media vs. Organic Media: Which is Better for Your Brand?

Marketing Insider Group

Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. It’s an investment that gets your content in front of specific audiences based on demographic targeting, keywords, or user behaviors. When you stop paying, your visibility vanishes.

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5 Marketing Experts Predict The Top Trends We'll See in 2025

Hubspot Marketing

She told me I was about to take a long journey across the Atlantic. Check out Emily Kramer's tips for not creating content that is about as exciting as my grocery list. With AI and no-code tools, well automate processes like content generation, optimization, and interactive experiences to create scalable workflows.

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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. And choose the right channels for your content. Let’s get started.

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Content atomization: Maximize ROI by repurposing your best ideas

Martech

Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. Content atomization addresses this challenge. This approach helps stretch the value of every content investment. What is content atomization?

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Evaluating 7 AI video generators while waiting for OpenAI’s Sora

Martech

Lumen5: Turning text into engaging videos Lumen5 converts text into engaging video content. You can input your blog post, article or any text content, and it will generate a video based on it. Synthesia: AI-driven multilingual video content Synthesia is an AI video generator that transforms text into speech in a few minutes.