Martech

APRIL 4, 2023

How will these changes affect agencies? “I I think we’re entering a very disruptive phase for creativity for designers, illustrators, video producers and writers,” said Paul Roetzer, CEO of Marketing AI Institute, at the recent MarTech Conference. “I Creative work at agencies. “In-house Upskilling. Augmented intelligence.

User-Generated 107

User-Generated Communications Management Analytics 107

Customers.ai

MARCH 15, 2024

As we rapidly wave goodbye to third-party cookies and attribution data, marketing and advertising agencies find themselves in a rush to pivot and adapt. Understanding Website Visitor Data At the core of any successful marketing strategy is a deep understanding of our audience. The good news is, there’s no need for panic.

CRM 67

CRM Direct Mail Outbound Marketing Analytics 67

Search Engine Land

JANUARY 18, 2024

As artificial intelligence (AI) continues transforming the future of SEO , search marketers must adopt an ethical implementation approach by ensuring that AI-driven practices align with responsible and transparent strategies. Creating fake and misleading blog content and images. Get the daily newsletter search marketers rely on.

SEO 105

SEO Energy Law User-Generated 105

Set Up

JANUARY 30, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 105

Transform Marketing Marketers PR 105

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. She is a renowned, award-winning speaker and writer on digital marketing. LinkedIn: Simo Ahava (24.8K

Analytics 92

Analytics Digital Marketing Event Marketing Email Marketing 92

Hubspot Marketing

JULY 15, 2022

Let's dive into the key benefits and drawbacks of hiring an agency, explore how to make the right decision for your business, and cover five PR tasks you can manage in-house. Just as importantly, they give you a clear picture of what you need from an agency. In other words, you play a huge role in setting up your agency for success.

PR 125

PR Management Communications Promotion 125

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. In this post, we’re exploring the role of fresh content in SEO, its impact on SEO marketing, and practical strategies you can implement to keep your content fresh and engaging.

SEO 93

SEO Non-Profit User-Generated Content Marketing 93

Hubspot Marketing

MAY 11, 2023

SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. That’s why many companies choose to outsource their SEO to an SEO agency/service. Search engine optimization (SEO) is an important marketing strategy because it helps you rank higher on search engines.

Price 119

Price SEO eBook Succession Management 119

Buffer Marketing

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  I also kept writing, mostly for affiliate marketing agencies, as a side hustle.

Whitepaper 115

Whitepaper Price Affiliate Marketing B2C 115

SocialPilot

APRIL 26, 2024

To achieve this, you need a good scheduling tool to help you stay on point with a consistent content calendar and regular posting, which is the backbone of social media success. This blog will help you learn about scheduling social media posts, the best tool, top tips, and creating a perfect content calendar.

User-Generated 90

User-Generated B2C Promotion Analytics 90

Martech

JULY 27, 2023

As head of operations at a HubSpot RevOps and WebOps agency and a teacher at the HubSpot Academy, she’s the ideal person to explain HubSpot innovations in a language everyone can understand. Q: Your starting point was some distance from marketing technology, correct? Q: An MBA with a specialization in marketing.

CRM 87

CRM PR Marketing Automation Platform Customer Journey 87

Search Engine Land

APRIL 26, 2024

Get a visibility overview The best starting point is to look at search visibility often using tools like Semrush, Ahrefs or Sistrix. You can monitor any changes using Google Analytics, Search Console and other third-party tools. Evaluate the market and gain industry insight Once you’ve analyzed your site, assess the bigger picture.

SEO 118

SEO Communications Place Analytics 118

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Branding 125

Branding Logistics Influencer Marketing Affiliate Marketing 125

Businesses Grow

APRIL 8, 2024

The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. The interview is behind a paywall, but Paul relayed this specific quote about the doom of marketing and Artificial General Intelligence (AGI). Will we be losing 95% of our marketing jobs? AI is not the doom of marketing Let me be clear.

Non-Profit 83

Non-Profit Law Transform Marketing 83

Tiecas

MAY 7, 2024

What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? How does all this relate to industrial marketing? Industrial marketers —bless their hearts—are a little bit like those folks obsessed with finding shiny new pennies. Is this clickbait? Have I lost my mind?

Manufacturing 52

Manufacturing Thought Leadership Marketing Marketers 52

Search Engine Land

NOVEMBER 21, 2023

Much of the content we create (or help optimize) is focused on education and awareness – think position pieces, guides and how-to blog posts – so acquisition rates tend to be lower than those of paid traffic sources. For instance, if the user has landed on a blog article related to product A, create a CTA specific to product A (e.g.,

Real Estate 130

Real Estate SEO Education Analytics 130

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? So how did I scale my PR agency to a coveted seven-figure powerhouse?

Transform 83

Transform PR Key Performance Indicator Thought Leadership 83

Set Up

APRIL 23, 2024

This blog was written by Elaine Fowler , the Director of Market Strategy, Experience & Marketing at Sagepath Reply. Sagepath Reply is a full-service digital experience agency with strategic, user experience, creative, and development capabilities focused on delivering solutions that drive conversion and ROI.

Marketing Automation Platform 59

Marketing Automation Platform Marketing Marketers Analytics 59

Adobe Experience Cloud Blog

OCTOBER 16, 2020

Marketing has changed. The breed of new marketers is under 40, successful and experienced – they’ve worked for big corporations and small businesses, and now they’re running their own mini-agencies. One thing connects them all: they believe marketing is not about selling. Big agencies have big power.

New Markets 174

New Markets Thought Leadership Marketing Marketers 174

Rock Content

AUGUST 23, 2023

As a professional who has been working with the public for almost 10 years, I can say that content creation is a fundamental aspect of modern marketing and communication strategies for marketing agencies. And that’s precisely why agencies strive to stand out in a competitive landscape and connect with their target audience.

Marketing 52

Marketing Marketers Communications User-Generated 52

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. Content curation tools can help. Each tool offers something different. What are content curation tools? Content curation tools make it easy for you to do just that. 1 Social Media Tool Create.

Management 88

Management Price Analytics User-Generated 88

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. AI After tracking and working with various forms of artificial intelligence over the years, I’ve come to believe it’s time for marketers to take it seriously. Here are my three words for the email industry in 2024.

Email Marketing 128

Email Marketing Marketing Marketers Marketing Plan 128

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Influencer Marketing 80

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 80

Digital Marketer

MARCH 6, 2023

In marketing, there are the tacticians who are directly affected: Content writers : If you’ve ever used a resource like WriterAccess to get blogs or articles created, you might have paid $0.1 Tools like Jasper can help craft headlines, ad copy, email copy, and can absolutely support a copywriter. 20% of the market?

CMO 79

CMO Copywriting Price Advertising 79

Search Engine Land

AUGUST 25, 2023

Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click ( PPC ) marketing. But after over a decade working in PPC (and training hundreds of specialists), it’s by far the primary reason for PPC people to climb the agency ladder.

Analytics 89

Analytics eCommerce Management Advertising 89

Search Engine Land

APRIL 15, 2024

Any savvy marketer knows you build trust with your prospects by being helpful and sharing. In addition, I have created a simple process we use at my agency for planning, writing and reviewing new content that is people-first and ticks all of Google’s qualitative boxes. Step 1: Goals What is your goal for this content?

Customer loyalty 113

Customer loyalty SEO User-Generated Product 113

Neil Patel

OCTOBER 3, 2020

Hire an SEO marketing agency with a proven track record like NP Digital Hire an SEO Consultant who can build your entire SEO strategy. Many SEO Agencies and SEO Consultants offer multiple ways to improve your ranking. Before you hire an SEO consultant/agency, you need to make an introduction call.

SEO 144

SEO eCommerce Product Management 144

Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. In the meantime, I’m taking some deep, conscious breaths and focusing on the positive implications of these tools and how they are helping us become better communicators. Keeping up with these tools is impossible.

Market Trends 130

Market Trends Law Transform User-Generated 130

SocialPilot

FEBRUARY 29, 2024

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. SocialPilot has all the social media tools you’ll ever need to charge a premium price. Phew, that’s a lot.

Management 52

Management Price Social Media Marketing Advertising 52

Hubspot Marketing

JUNE 26, 2023

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Effective blog lead generation requires both creative and analytical skills. Software like HubSpot's CTA tool can help you create professional-looking and click-worthy CTAs in seconds. Audit existing blog metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Customers.ai

FEBRUARY 7, 2024

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Businesses Grow

OCTOBER 2, 2023

Here’s how the experience unfolded: Me (typing): Create a blog post about five ways businesses can use AI to generate new revenues in the style of McKinsey and Company. I’ve talked to dozens of writers and marketers and find we generally fall into one of three camps. Whether we want this or not, our marketing careers will change.

Education 114

Education Marketing Strategy Content Marketing Product 114

Hubspot Marketing

JUNE 27, 2022

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. We surveyed 550 global marketers to find out. B2C and B2B brands balance creating content in-house with relying on outside agencies.

B2C 104

B2C Video Marketing Market Trends Thought Leadership 104

Search Engine Land

MARCH 17, 2023

Who is in the trenches creating that brand’s consistent content presence on their blog, social media or video channels? hiring an agency or freelancers) to create content. These people might belong to a dedicated content marketing team with defined roles like content manager, content writer, social media manager, editor, etc.

SEO 82

SEO Shipping Place Management 82

Duct Tape Marketing

JANUARY 27, 2024

Weekend Favs January 27 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Parma – Parma is a streamlined CRM tool designed for simplicity and efficiency in managing customer relationships.

CRM 64

CRM Advertising Advertisers Management 64

Martech

FEBRUARY 8, 2024

Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. A person who looks it up is in the market to spend money. For instance, at the moment, our agency wants revenue. In some cases, they may even give you the idea for a new product, service, or market.

SEO 110

SEO User-Generated Promotion Email Marketing 110