Orbit Media Studios

OCTOBER 16, 2024

By Andy Crestodina I’m an SEO. I have been since the early days of blogging. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. Then we’ll share an SEO framework for each approach. Every SEO has started here.

SEO

Backlinko

NOVEMBER 1, 2024

Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results. They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. Your prospects are searching for roofers on Google right now.

SEO

Backlinko

OCTOBER 16, 2024

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up Businesses NEED skilled SEOs to compete in the digital space. But before we get into the how-to, let’s look at why SEO is such an attractive career path. Why Choose a Career in SEO? Is SEO worth learning in 2024?

SEO

Martech

AUGUST 5, 2024

This could include blog posts, white papers, webinars, or infographics. SEO and SEM: Optimize your website and content for search engines to attract organic traffic. Additionally, consider using search engine marketing (SEM) to target specific keywords that potential contacts might be searching for, driving them to your landing pages.

Whitepaper

Hubspot Marketing

JANUARY 22, 2025

Blog articles and website pages take time to get crawled and indexed by search engines. Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick.

Gen Z

Backlinko

OCTOBER 31, 2024

Quality SEO content keeps readers glued to the page. But most SEO content fails to do this. The focus is on on-page optimizations while ignoring what actually keeps readers engaged. That means Google knows how long visitors stay on a page, how much they scroll, and whether they explore more of the site.

SEO

Hubspot Marketing

JUNE 30, 2025

The right candidates are out there — don’t scare them off with an impossible checklist. After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. Marketing Job Requirements and Qualifications Before you draft a clunky job post, remember: less is more.

Management

Customers.ai

DECEMBER 4, 2024

Instead of generic lead magnets, offer content upgrades tailored to the exact page your visitor is on. Think downloadable templates, checklists, or bonus guides that directly relate to your blog post topic. Sticky signup bars solve this by staying visible at the top or bottom of the page as visitors scroll.

CRM

Orbit Media Studios

AUGUST 6, 2025

It’s variously called AIO, AEO, GEO or just SEO. Remember, this isn’t traditional SEO with short queries. Because AI is reading many pages on your website (and this isn’t about ranking specific URLs), we shouldn’t just give it the homepage. Focus only on top-level, main-navigation-linked pages (e.g.,

PR

Customers.ai

NOVEMBER 20, 2024

That’s why we created this Marketing Campaign Checklist , your ultimate guide to nailing every detail, from planning to post-launch optimization. Recently, one of our clients landed the opportunity of a lifetime – they were featured on Shark Tank! But before the episode aired, they made a smart move: they set up the Customers.ai

PR

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership

Backlinko

OCTOBER 21, 2024

This concept is known as “information gain” in SEO. It’s about offering new perspectives, data, or insights on a topic not found in other pages targeting the same search query. Picture this scenario: The top five search results for “SEO best practices” all talk about the same old stuff.

SEO

Search Engine Land

JULY 10, 2024

SEO has reached a pivotal point. Never before has there been a meaningful update followed by one of the most significant document leaks in SEO history. The SEO industry has been turned on its head. This change has brought both challenges and opportunities for SEO professionals. How does technical SEO affect link building?

SEO

Hubspot Marketing

NOVEMBER 6, 2024

Pro tip: Nicole Rossi , Marketing Coordinator at Custom Neon, told me partnering with influencers is an effective lead generation idea, but the key is to create landing pages relevant to your campaign. Create valuable content (blog posts, podcasts). Your audience wants content, whether that’s a blog post, a podcast, or a video.

User-Generated

Hubspot Marketing

DECEMBER 18, 2024

Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right. For an SEO SaaS brand, I spent hours lurking in forums like r/seo and r/bigseo.

Marketing Strategy

Martech

JULY 24, 2025

Content types and formats: Outline your core formats — blog posts, case studies, landing pages — and explain their purpose and performance benchmarks. Revisit it quarterly and align updates with product, brand and SEO leads so your team stays on the same page. Behind the scenes, the system was chaotic.

Transform

Animalz blog

MAY 15, 2025

You can also use SEO for brand visibility. Identify High-Converting Topic Clusters Most teams track traffic and aggregate conversions, but few zoom in on how individual pages perform. Yet, per-page conversion data is a goldmine for discovering what truly drives business outcomes. Use the data to uncover scalable opportunities.

Thought Leadership

Backlinko

JULY 30, 2024

In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Informational keywords How to change a tire, what is SEO 3. Short Tail keywords Off-page SEO, gardening tips 8. Secondary keywords “Healthy dinner recipes” for a page about healthy recipes 10. Keyword Type Examples 1.

User-Generated

Backlinko

MAY 14, 2025

Take this example from the Backlinko blog: rain Original title tag: 17 Ways to Get More Views on YouTube in 2025 Position: 4th in search results Improved title tag: 17 Powerful Tactics To Get More YouTube Views in 2025″ Position: 1st in search results and the featured snippet Same topic, same content. Wildly different result.

SEO

Backlinko

JULY 26, 2024

SEO Writing Assistant: Best for Optimizing Your Content for SEO G2 Rating 4.5/5 Semrush’s SEO Writing Assistant is widely used to optimize content for search engines. Helping make sure that your content is engaging, easy to read, and SEO-friendly. Short on time? 5 stars ( 500+ reviews ) Capterra Rating 4.6/5 Pro at $129.95/month,

Price

Litmus

SEPTEMBER 25, 2024

Think: eye-catching videos, infographics, or a scroll-worthy blog post. Metrics to watch: Demo requests, trial sign-ups, comparison page views, engagement with product pages. Make the process seamless, whether it’s a checkout page or a demo sign-up. Focuses on long-term customer value, not just quick conversions.

Management

Backlinko

FEBRUARY 7, 2025

Download our competitive intelligence research checklist to follow along. He creates search-optimized comparison pages for SaaS companies based on in-depth competitive intel. In this article, Ill explain the key components of a competitive intelligence framework. What Is Competitive Intelligence? More on that later.

Price

Backlinko

JULY 1, 2025

Helpful resource: Download our free Small Business Marketing Checklist to stay organized as you implement these strategies. Signals like your average rating, number of reviews, and how recent they are all affect local SEO and buyer trust. Done right, a single blog post can become your hardest-working salesperson.

Marketers

Search Engine Land

SEPTEMBER 6, 2024

Dig deeper: Top 10 SEO benefits of building a brand that people trust Leveraging organic search visibility for brand growth Organic search visibility isn’t just about getting clicks but driving sustainable, long-term growth. As we all know, high-ranking pages are goldmines for attracting qualified leads. Processing.

Branding

Unbounce

JANUARY 6, 2025

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. In order to build funnels that actually convert, you first need to fully understand what the core stages of the marketing funnel are, what the goals are at each stage, and the role landing pages play throughout that journey.

User-Generated

Duct Tape Marketing

JUNE 18, 2025

Search engine optimization (SEO) is no longer about simply ranking for keywords. Key Takeaways SEO is now about search visibility , not just rankings—brands must appear in multiple places where answers are delivered. Local SEO still matters—optimize your Google Business profile regularly as a publishing platform for increased exposure.

User-Generated

Backlinko

FEBRUARY 10, 2025

Start a blog. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K Thats high-value SEO traffic it can funnel to its product pages. And heres the thing: If youre not blogging, youre missing more than search traffic. Its one of the best Shopify blog examples Ive seen. Lets fix that.

eCommerce

Neil Patel

JULY 16, 2025

On top of that, poor website maintenance can hurt your SEO, security, and conversions. This monthly website maintenance checklist will help you stay ahead of problems and keep your users happy. Key Takeaways Website maintenance directly impacts SEO and user trust. Slow-loading pages frustrate users and affect your bounce rate.

Shipping

Neil Patel

JUNE 3, 2025

Search engine optimization (SEO) is an essential strategy for increasing website traffic as well as your brand authority. This is where SEO monitoring comes in. Once you’ve put together your SEO strategy and started implementing it, you’ll need to keep an eye on your results to make sure it’s actually working.

SEO

Backlinko

FEBRUARY 20, 2025

The page might load various elements quickly, like the header menu at the top and placeholders for ads. Further reading: For more on how loading speed can affect your website experience and optimization, check out our full guide to page speed and SEO. For example, imagine clicking a link to read a news article.

User-Generated

Exposure Ninja

AUGUST 4, 2025

Instead, this integrated approach combined traditional search (SEO) , AI Search , website optimisation , Email Marketing , and Paid Advertising — creating a replicable framework. The difference between AI Search Optimisation vs SEO becomes clear when you see how both strategies can work together effectively.

Transform

Scoop.it!

FEBRUARY 27, 2025

According to SEO experts, several indispensable factors affect your brand’s visibility in Google AI overviews. Google AI Overviews are concise, context-rich answers at the top of the Google search results page. First, it is on top, and you will be unstoppable if you focus on your SEO. Preparing now can enhance visibility.

Customer

Backlinko

MARCH 5, 2025

WordPress redirects ensure your users (and Google) can find your content when you: Change the URL Combine two pieces of content Move your entire site to a new domain Using redirects avoids creating broken links (bad for user experience), or losing the authority of your backlinks (bad for your SEO). When Should You Use WordPress Redirects?

SEO

Backlinko

FEBRUARY 5, 2025

And to make it easier, Ive created a free website audit checklist that you can refer to as you follow along. Useful resource: Use this menu design checklist to make your sites navigation more user-friendly. Start with your heading hierarchy: Your H1 tag is the main title of your page.

SEO

Backlinko

JULY 10, 2025

An ecommerce SEO audit is a 360-degree review of your website’s SEO performance in terms of technical setup, on-page optimization, site structure, backlink profile, and more. In this guide, I’ll break down a 4-stage process for conducting an ecommerce SEO audit. Think of it like a routine check-up for your online store.

eCommerce

Backlinko

MAY 12, 2025

Whenever you move content, change domain names, or simply tweak a pages URL, youll likely use a redirect. This ensures your users (and Google) get to the right page, and it preserves the SEO value from your backlinks. You can use.htaccess redirects specifically to do this.

SEO

Backlinko

OCTOBER 11, 2024

Read on to find out whether Gemini or ChatGPT is better for: All kinds of research Understanding complex concepts Image generation SEO tasks Creative content And much more. For example, we asked ChatGPT to tell us the top-performing blog topics in the pet industry. Such as links to category pages of organizations.

Finance