Hubspot Marketing

JANUARY 22, 2025

Blog articles and website pages take time to get crawled and indexed by search engines. Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick.

Gen Z

Backlinko

JANUARY 23, 2025

You also have travel blogs, tourism boards, accommodation sites, and tourist attraction websites. Blog pages often cover these topics best. When planning content, ensure synergy between inspirational and informational content. Create campaigns that resonate with your target audience and the media. Just look at the 89.3

SEO

Backlinko

MARCH 26, 2025

It lets you track online mentions, analyze sentiment, and spot early signs of PR crises. A spike in mentions may mean a PR crisis. mo for Pro) Mention Tracking brand mentions across social media and news platforms Starts at $49 per month; 14-day free trial available 1. On the flip side, it could signal an opportunity to capitalize on.

PR

Buffer Marketing

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Enter: this handy, comprehensive list of 29 essential digital marketing tools that help growing brands succeed — many of which I’ve used as a professional marketer.

Digital Marketing

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. It can be a week or the whole campaign period.

PR

Exposure Ninja

AUGUST 15, 2025

.” Our Future of Search blog became a living resource throughout 2024, regularly updated as Google transitioned from SGE into AI Overviews. We continue to share our thought leadership on everything related to AI Search across our YouTube channel , Digital Marketing Podcast , and Blog.

SEO

SocialPilot

FEBRUARY 11, 2025

But here’s the catchmany brands chase viral moments without proper planning to keep their audience engaged or hooked. This blog unpacks the ways to go viral on social media breaking down proven tips, examples, and other secrets to help you skyrocket your engagement. The key to imperishable success? Lets get started!

User-Generated

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. One viral campaign can inflate your visibility.

PR

Businesses Grow

AUGUST 11, 2025

In a new episode of the Marketing Companion, I sat down with Andy Crestodina , a digital marketing pioneer and founder of Orbit Media , to unpack what AI means for modern marketing. It enables a new kind of interaction, where people don’t just search—they converse, plan, and get advice that’s holistic and personalized.

Transform

Animalz blog

JULY 29, 2025

Her data-driven stance gives content leaders ammunition to justify investment and demonstrate that content is a legitimate revenue channel that deserves a seat at the strategic planning table. “Last year was something like 300 projects … scripts, customer stories, blogs, e-books, guides, video … with five of us.”

PR

Exposure Ninja

JUNE 27, 2025

An AI Search Optimisation strategy is the targeted plan that ensures your business is mentioned and recommended by these tools during high-intent, decision-making moments. These are high-relevance topics where your brand has the authority to contribute but no existing page or blog post to support the query.

User-Generated

Exposure Ninja

JUNE 26, 2025

This makes sense — people have complex questions about financial planning that benefit from comprehensive, AI-generated explanations. Instead of showing traditional search results, AI Mode provides comprehensive, blog-post-style responses to queries. Your AI Search Optimisation Action Plan Expand your content marketing.

Finance

SocialPilot

JUNE 26, 2025

Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. Use Instagram as a Shop Window (Literally): If you sell physical products, Instagram has the potential to become your digital storefront. Turn videos into short clips, blog posts, or social content to maximize content mileage.

Gen Z

Backlinko

DECEMBER 9, 2024

Reciprocal links can happen naturally when two sites link to each other without planning. You could refocus this effort on creating high-quality content or putting other link building campaigns into practice. Note: This doesnt mean that if your blog post goes viral and you get hundreds of backlinks that Google will give you a penalty.

SEO

Exposure Ninja

JUNE 13, 2025

A branding strategy is your game plan for building a recognisable, trusted, and loved brand. Is it social media, blogs, or podcasts? From campaigns like “ Help Dad ” to openly challenging plant-based censorship , Oatly doesn’t just talk — they start conversations. What motivates them ? What frustrates them ?

Branding

Animalz blog

AUGUST 12, 2025

. “We shortcut it as much as we can with AI and then the product marketer, campaigns lead, or an agency takes it over the finish line.” Oktane (23:14): Annual flagship event; this year’s plan includes broadcast‑style video recaps. So he stayed on the marketing to help kind of launch this new brand campaign.

Thought Leadership

Animalz blog

JULY 3, 2025

Run Targeted Paid Campaigns Sometimes you need traffic today, not six months from now. Resources: How Jess Cook Turns C ontent and PR into a Power Couple at Island 3. When everything else is digital and scalable, analog and limited becomes the differentiator. AI systems trust the New York Times over your blog.

PR

SocialPilot

MARCH 10, 2025

This blog will help you understand why meme marketing works and how to use it to make your brand ever-lasting. Low-Cost, High-Engagement Strategy Conventional ad campaigns require big budgets, whereas memes cost next to nothing to create and share. A successful meme campaign should have a clear impact on revenue-driven goals.

Gen Z

SocialPilot

DECEMBER 23, 2024

In todays digital age, managing your online reputation is crucial. It streamlines the process of collecting reviews through automated campaigns and a centralized management system. Social Media Scheduling Schedule and plan posts in advance for various accounts. Pricing: Podiums subscription plans begin at $399 per month.

Management

Search Engine Roundtable

JULY 22, 2025

" Google Ads Brand Inclusions & Exclusions In AI Max Google Ads seems to be moving brand inclusions and exclusions into AI Max for any new search campaign you create. Google has a note that says, "Turn on Al Max in your campaign to use brand inclusions and exclusions."

eCommerce

Jeff Bullas

JANUARY 30, 2023

On the screen was a very empty WordPress blog page that needed some words. I had decided to become a blogger that wrote, despite not having written anything of consequence for decades and only having discovered what a blog was a few months prior. Three hundred words later I had penned my first and very imperfect blog post.

Fashion

Hubspot Marketing

OCTOBER 17, 2019

How many times have you seen a killer marketing campaign and thought to yourself, "Wow, I wish I would've thought of that!". Alternatively, you might consider Google Analytics to measure blog and web page performance. Audit and plan media campaigns. Finally, create a content creation plan. We've all been there.

Marketing Strategy

Hubspot Marketing

DECEMBER 14, 2016

But planning an effective seasonal campaign not only takes a lot of organisation, it also takes a considerable amount of time. How to Plan a Seasonal Marketing Campaign: A 5-Step Guide. When choosing a season to serve as the jumping off point for your campaign, it's important that you're being strategic.

PR

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? But when you're growing a business, this ever-changing digital landscape can quickly become an overwhelming one. We've put together this guide about marketing strategies to help you improve your digital presence and grow better.

Marketing Strategy

Neil Patel

MARCH 22, 2021

If you don’t take the right approach to PR, marketing, and advertising, it won’t be long before you have to shut your doors. Luckily, these PR sites will help you prevent just that. With your PR covered, you are free to focus on other important aspects of your business launch. Cision maintains a database of approximately 1.4

PR

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. Optimizing search programs, email campaigns and other forms of outbound marketing is certainly a best practice. What I am referring to is the research needed to get done even before campaigns are launched or content is even created.

Outbound Marketing

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. But we still get a lot of questions from people all around the world about digital marketing. Click the links below to jump to each question, or keep reading to see how digital marketing is carried out today. What is digital marketing?

Digital Marketing

Hubspot Marketing

JULY 31, 2019

million blog posts published every day , there’s only so much content we can consume. These include your website and blog , your social media profiles, your email newsletter, or a mobile publishing app. You may already have some published content out there, such as blog posts, videos, social media content, and more.

PR

Martech

JANUARY 2, 2024

Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. The most basic building blocks of an effective strategy are an overall objective; a target audience and audience profiles; budget; and KPI’s to help you measure the outcome of your strategic planning.

PR

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. Why integrate SEO and PR?

PR

Hubspot Marketing

APRIL 9, 2024

I like to use AI during brainstorming, ideation, content writing, planning, and more. Check out this blog on AI in Digital Marketing for more information. For more ideas on integrating email campaigns, check out this blog here. In fact, 27% of marketers who don’t use YouTube plan to start in the year ahead.

Advertising

Search Engine Land

SEPTEMBER 6, 2023

These groupings require wildly different link building and content marketing skills to execute and oversee a campaign. Outreach uses tactics from influencer marketing and digital PR to secure links. Expert sources: Being seen as an expert in a specific field can get you links from news sites, blogs, and industry publications.

PR

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

Author of The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages. Founder of Copyblogger and CEO of Copyblogger Media and Editor-in-Chief of top 5 marketing blog (Adage Power 150). Author of the blog “Web Strategy” and Industry Analyst on Customer Strategy and a Partner at Altimeter Group.

CRM

Adobe Experience Cloud Blog

JUNE 30, 2015

I’ll favorite and engage with posts on both my personal and corporate Twitter accounts and send a note to my teammates if there’s anything of PR interest or any product-related questions. These jokes coupled with my team’s catch-up sessions have actually inspired some real social campaigns that I have developed! JokesOnJokes.

Management

Adobe Experience Cloud Blog

DECEMBER 20, 2017

It’s planning season, marketers. For example, a PR push that is part of a more extensive global campaign may also increase market share. That’s the strategy used at GE Digital. GE Digital has crafted their metrics explicitly in the language the business cares about—money, and return on investment.

Finance

Hubspot Marketing

JANUARY 7, 2024

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. Whether you’re writing a business plan or a campaign brief, being able to creatively spell out your vision is a must in the marketing field.

Copywriting

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Integrated SEO and PR. Links and mentions are a part of reputation. Dig deeper.

PR