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Hiring a content strategy development manager: Best of the MarTechBot

Martech

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: Refine content strategy development (from a previous prompt) to be more about advising on what works as they would not be a SME. I am trained with MarTech content. Answer: Certainly!

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How to Hire a Community Manager

Hubspot Marketing

Well, you‘ve come to the right blog because I’m about to explain all of that and more. Consumers make decisions based on opinions from people they know, like, and trust,” says Erica Finley, HubSpot‘s Principal Marketing Manager of Community. There‘s just one problem: You’re not sure how to hire a community manager. Facebook Groups.

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AI For Email Design, Coding, And Content Curation: Tools And Expert Tips

Scoop.it!

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

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Creating a B2B buyer journey map in 8 steps

Hubspot Marketing

Improved Marketing and Sales Alignment One of the most potent benefits Ive seen firsthand is how journey mapping breaks down silos between marketing and sales teams. I've helped customers redirect significant portions of their marketing spend based on journey map insights, resulting in dramatically improved conversion rates.

CRM
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Why Content Design Is a Thing Now

Marketing Insider Group

How we present and consume information is changing, and it’s up to marketing professionals to keep up with the trends. Content design is a relatively new concept that’s becoming vital to your marketing strategy as you look for ways to attract an audience.

SEO
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21 Brand Style Guide Examples I Love (for Visual Inspiration)

Hubspot Marketing

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. Once we see them enough, they become instantly recognizable.

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The 7 Stages of AI Proficiency

Orbit Media Studios

If the response is good, you can ask the AI to give you a prompt to repeat the method again later. Once its tested and validated, it can go into a central repository for other team members to use. This makes the Stage One team members around you more effective. Youve improved the AI proficiency of your team.