Hubspot Marketing

DECEMBER 14, 2023

As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes.

Transform 121

Transform User-Generated Marketing Marketers 121

Hubspot Marketing

JUNE 5, 2023

AI has undoubtedly upended the way professionals across the organization work. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape.

Marketing Plan 130

Marketing Plan SEO Management Product 130

Martech

JULY 10, 2023

My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. There will be an AI for that! AI advances are astounding.

Market Trends 133

Market Trends Law Transform User-Generated 133

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

Partner Marketing 108

Partner Marketing Thought Leadership Manufacturing Marketing 108

Hubspot Marketing

MARCH 19, 2024

When done right, short-form content is quick but concise, enabling fast-paced web users to quickly get most of the information they need. When done right, short-form content is quick but concise, enabling fast-paced web users to quickly get most of the information they need. Make it easy to buy from you online.

Thought Leadership 106

Thought Leadership Marketing Marketers Influencer Marketing 106

Hubspot Marketing

NOVEMBER 14, 2023

If you need to create content, whether it's an email, a landing page, a blog post, or a social post, you can tell the software the audience you’re writing to, the message you want to communicate, the length, and the tone you’d like to convey. In return, I received a list of blog post ideas I can pursue.

Price 110

Price User-Generated Marketing Marketers 110

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. The releases for August include generative AI additions but also AI-powered data tools.

User-Generated 121

User-Generated Shipping Education CRM 121

Hubspot Marketing

MAY 23, 2024

Tools, especially those including AI, can analyze large data sets and compile information that you can use to steer your business. A good CRM will help your team work efficiently, nurture leads, and many have automation and AI add-ons that elevate your sales processes. You want to manage them properly.

CRM 100

CRM User-Generated Transform Digital Marketing 100

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Sprout Social

JANUARY 9, 2024

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment.

Analytics 108

Analytics Transform Key Performance Indicator CRM 108

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. Look at the image below to see what makes business professionals adopt ML and AI technology.

User-Generated 118

User-Generated Price Retail Marketing 118

Search Engine Land

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. So AI is, as they say, “not new.”

SEO 119

SEO User-Generated Manufacturing Customer Journey 119

Chief Martec

JANUARY 1, 2024

Growing complexity as a constant for two decades For the 16 years that I’ve been covering martech on this blog, martech has been strictly increasing in complexity. One of the first examples of this early last year was the release of ChatSpot , a generative AI “chat UX” interface for HubSpot built by Dharmesh Shah.

Transform 106

Transform User-Generated Customer Journey Advertising 106

Hubspot Marketing

DECEMBER 1, 2023

Nearly 60% even note social media sales have increased year over year. But, once you place your products or services on social media stores or pages, how do you ensure they achieve solid sales? But, once you place your products or services on social media stores or pages, how do you ensure they achieve solid sales?

Price 109

Price CRM Social Media Marketing Management 109

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This article explores six types of AI use cases in marketing, each offering a unique contribution. A generative AI system makes a broader variety of data accessible, but the accuracy must be verified.

User-Generated 141

User-Generated CMO Marketing Marketers 141

Rock Content

DECEMBER 18, 2023

As we step into the year 2024, it’s undeniable that Artificial Intelligence (AI) is now and forever a part of our daily routines for crafting compelling marketing strategies. Well, I bet you have tested a lot of AI features this year. Enter our Top 5 AI Tools for Marketing in 2024. Canva (for image editing) ?

Transform 76

Transform Price CRM User-Generated 76

Hubspot Marketing

MAY 17, 2023

Whether you’re already using AI in your role or still on the fence, there’s no denying that the way we work is about to change drastically. Just like computers revolutionized the workplace in the late 1900s, AI’s ushering in a new era that not only makes us more productive, but maybe even happier. Key AI Survey Findings 1.

User-Generated 104

User-Generated SEO Product Market Trends 104

Duct Tape Marketing

JANUARY 13, 2024

Weekend Favs January 13 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. This tool is a game-changer for any sales team aiming to boost productivity and achieve better results in a highly competitive market.

Product 68

Product Marketing Marketers 68

Hubspot Marketing

DECEMBER 8, 2023

62% of business leaders across industries have invested in AI to help their employees. But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you should. Meanwhile, 64% say AI helps make customer interactions more personalized.

Customer 115

Customer Gen Z User-Generated Analytics 115

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. So AI is, as they say, “not new.”

SEO 108

SEO User-Generated Manufacturing Customer Journey 108

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Trust is earned slowly.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Martech

JULY 21, 2023

HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Content Assistant streamlines content creation for marketing and sales teams. Generate blog ideas.

User-Generated 94

User-Generated CRM Marketing Marketers 94

Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy.

Marketing Strategy 97

Marketing Strategy Marketing Marketers CRM 97

Duct Tape Marketing

APRIL 20, 2024

Weekend Favs April 20 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Robinize – Robinize enhances your content creation with AI, enabling you to quickly research and write SEO-friendly articles.

CRM 51

CRM SEO Marketing Marketers 51

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. And so many choices out there. trillion in 2021 to $3 trillion by 2027.

eCommerce 88

eCommerce User-Generated Manufacturing Finance 88

Hubspot Marketing

OCTOBER 17, 2023

More businesses are recognizing the value of affiliate programs as a cost-effective way to increase brand exposure, generate leads and drive sales. AI will change the affiliate marketing game. “As AI is also set to greatly impact content creators in particular. Top Affiliate Marketing Trends, According to Experts 1.

Affiliate Marketing 116

Affiliate Marketing Market Trends B2C Transform 116

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

Marketing Automation Platform 106

Marketing Automation Platform User-Generated eCommerce Analytics 106

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Generate new blog post ideas, choose the ideas likely to perform well for SEO and get started with a first draft using the AI assistant to generate blog post content.

User-Generated 87

User-Generated Law Management Communications 87

Hubspot Marketing

JULY 10, 2023

The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs.

Customer 79

Customer Transform User-Generated Retail 79

Martech

JUNE 23, 2023

HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. This highly-requested feature enables you to coach at scale to ensure your team succeeds at closing more business. Learn how it works in this video.

User-Generated 98

User-Generated CRM Management Education 98

Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers. AI will advance your career if you understand where and how to apply it.

Transform 97

Transform Marketing Marketers Education 97

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Meltwater has added AI Assistants to its suite of products. Sequel.io’ s Sequel AI turns live video into B2B content.

PR 93

PR User-Generated Influencer Marketing Analytics 93

Customers.ai

MARCH 12, 2024

Per Taylor, advertisers can overcome signal loss by prioritizing the following: AI investment Refined targeting Measurement and ad delivery strategies We feel the same way Google. Hop on the AI Train I think at this point we can all agree AI isn’t just another trend. AI can help do that! is solving for!

Outbound Marketing 67

Outbound Marketing Customer Journey Advertising Advertisers 67

Search Engine Land

OCTOBER 24, 2023

AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. While not all startups may be tech-savvy, AI can significantly enhance efficiency, even on a lean budget.

Content Marketing 124

Content Marketing User-Generated Marketing Marketers 124

Buffer Marketing

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. "  Among her favorite recent content examples is a sales multithreading playbook from Lavender that gives you the why, why, and how to without burying the lede.

Copywriting 119

Copywriting PR SEO Content Marketing 119

OnDemand CMO

MAY 18, 2023

In the ever-evolving landscape of sales, professionals are constantly on the lookout for innovative tools and strategies that can give them an edge. One such game-changing technology is Artificial Intelligence (AI), with ChatGPT leading the way as a versatile tool that can revolutionize the sales process.

CMO 78

CMO CRM Market Trends Communications 78

Hubspot Marketing

MARCH 11, 2024

Use AI but don’t fully depend on it. AI is one of the biggest tech advances we’ve seen in decades, which makes people feel a type of way. In a recent HubSpot study , 76% of business professionals suggested that, “People should use AI/automation in their role, but they should avoid becoming overly reliant on it.” Many are both.

Affiliate Marketing 95

Affiliate Marketing User-Generated Marketing Marketers 95