Duct Tape Marketing

APRIL 20, 2024

Weekend Favs April 20 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. This tool boosts your content’s search engine ranking, making your articles more visible and engaging to your audience.

CRM 52

CRM SEO Marketing Marketers 52

Hubspot Marketing

DECEMBER 1, 2023

Nearly 60% even note social media sales have increased year over year. But, once you place your products or services on social media stores or pages, how do you ensure they achieve solid sales? To do this, consider leveraging social media selling tools. In this blog post, we’ll go over: What are social selling tools?

Price 96

Price CRM Social Media Marketing Management 96

Search Engine Land

OCTOBER 27, 2023

Use tools like Google Keyword Planner, SEMrush, or Moz to find high-volume and low-competition keywords that align with your agency’s services. Develop a content strategy: Based on your target audience and keyword research, create a content strategy that outlines the types of content you will create (blogs, videos, infographics, etc.),

Digital Marketing 123

Digital Marketing SEO User-Generated Thought Leadership 123

Customers.ai

MARCH 20, 2023

Are you tired of sending the same old sales prospecting emails and not getting any responses? In this blog post, we’re going to share some new, fresh and effective sales prospecting email templates for both B2B and B2C businesses. What exactly is sales prospecting? What makes a good sales prospecting email template?

Real Estate 99

Real Estate B2C Transform Direct Mail 99

Buffer Marketing

APRIL 11, 2024

Startup strategies to steal When it comes to nonprofit marketing, channel your inner tech exec: Leverage data, technology, and digital content so your people can focus on strategy, sales, and growth. What’s your most popular newsletter or blog? But you don’t have to use a fancy SEO tool to get good info.

Energy 106

Energy Marketing Marketers Direct Mail 106

Exposure Ninja

MAY 3, 2024

From understanding the true value of backlinks to leveraging strategic outreach and creating content that attracts links naturally, this guide will equip you with all the knowledge and tools you need to cultivate an impressive backlink profile and boost your online visibility. It was created by an SEO tool called Moz.

PR 52

PR SEO User-Generated Digital Marketing 52

Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed.

Event Marketing 122

Event Marketing Customer Journey Content Marketing Management 122

Customers.ai

FEBRUARY 2, 2024

You also have a resources section with a blog, whitepapers, videos, tutorials, etc, where you touch on each of these topics. LinkedIn is a great tool and it can be even better for advertisers who move beyond ABM and start thinking about how they reach individuals. With Customers.ai, you can create segments for each topic.

Outbound Marketing 110

Outbound Marketing Whitepaper Advertising Advertisers 110

Customers.ai

DECEMBER 29, 2023

Detailed customer profiles are essential for 1-to-1 marketing, sales strategies, and customer service excellence. While website visitor identification tools can give you names, emails, etc., Visiting a blog post isn’t and shouldn’t be marketed to the same. Better post-purchase outreach. Let’s dig in. Don’t do that.

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Hubspot Marketing

DECEMBER 14, 2023

As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes.

Transform 108

Transform User-Generated Marketing Marketers 108

Customers.ai

MARCH 12, 2024

If you are just starting to experiment with AI technology or have started testing out new tools, here are a few quick tips to consider: Lean into AI tools that can sift through data and uncover insights faster than any human could. Start small with AI-powered tools for insights or automation, and learn as you go.

Outbound Marketing 67

Outbound Marketing Customer Journey Advertising Advertisers 67

Hubspot Marketing

MAY 17, 2023

Across the wider business, sales professionals save two hours and 15 minutes a day using AI to automate manual tasks, while service professionals save more than 2 hours a day using generative AI for rocket responses. Let’s get practical and take a look at specific use cases for AI across marketing, sales, service, and SEO.

User-Generated 92

User-Generated SEO Product Market Trends 92

Customers.ai

JANUARY 18, 2024

Ok, sales pitch over. Turn Top-of-the-Funnel Content into a Lead Generation Tool Semrush is all about helping you drive traffic. Let’s say you are a marketing agency and you have a popular blog post about running a LinkedIn ABM campaign. What if you could turn more of those visits into sales? To 10x your ROI!

CRM 107

CRM Outbound Marketing User-Generated eBook 107

Hubspot Marketing

MAY 25, 2023

Only 27% of marketers say their marketing data is fully integrated with their systems and tools, resulting in fragmented and inconsistent outreach. In this blog, we'll discuss a strategy to get first-party data out of the data warehouse and into your CRM, so you can leverage it for more effective marketing.

Personalized Marketing 115

Personalized Marketing CRM Marketing Marketers 115

Customers.ai

MARCH 19, 2024

Unfortunately, without the right technology or tools in place, the majority of those visitors are lost to the ether, never to return again. Example: Let’s say someone comes to your site through Google and lands on a blog post featuring tips for running in the heat. Instead, you need a tool that does this for you.

Customer Journey 64

Customer Journey Transform Outbound Marketing CRM 64

Duct Tape Marketing

FEBRUARY 17, 2024

Weekend Favs February 17 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. SendPotion – SendPotion is a tool designed to enhance email marketing by enabling the creation of personalized video emails.

User-Generated 58

User-Generated Communications Email Marketing Customer 58

Search Engine Land

APRIL 5, 2023

Many ecommerce sites also don’t build long-form, helpful content because blogs and content hubs tend not to yield direct sales and often take months to rank. Use Ahrefs Content Explorer and Batch Analysis tool Ahrefs’ Content Explorer can help you find unlinked mentions of your brand or the brands you sell.

eCommerce 99

eCommerce SEO User-Generated PR 99

Customers.ai

FEBRUARY 8, 2024

As Apple and Google continue tightening restrictions on various tracking tools, the number of users certain platforms identify has shrunk dramatically. In this blog post, I’ll dig into: What is Cart Abandonment Recovery? — they vanish without a trace (or purchase). That’s not good news! Frustrating, isn’t it?

Shoppers 110

Shoppers eCommerce Outbound Marketing Shipping 110

Customers.ai

MARCH 7, 2024

Larry’s second hack focuses on a pretty significant problem – costs have skyrocketed and conversion rates from clicks to leads/sales are ridiculously low! One of the problems with third-party tools, is there is no data enrichment. Talk and learn about sales outreach automation with other growth enthusiasts.

Advertising 70

Advertising Advertisers Outbound Marketing Customer Journey 70

Customers.ai

MARCH 15, 2024

How to Capture First-Party Data While we could create a whole blog post around this (see here , here , and here ), we think it’s important to emphasize in this post as first-party data is the truly a life saver when it comes to overcoming the loss of third-party cookies ( even Google agrees ). For that, it’s worth calling out on it’s own.

CRM 67

CRM Direct Mail Outbound Marketing Analytics 67

Hubspot Marketing

APRIL 5, 2023

Types of Attribution Models How to Use Marketing Attribution Reports GDPR Considerations Marketing Attribution Best Practices Marketing Attribution Tools For example, if marketers want to see how a blog post or social media strategy impacted sales, they might use marketing attribution techniques.

User-Generated 144

User-Generated Analytics Customer Journey Marketing 144

Customers.ai

APRIL 11, 2024

Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights. That’s why we’re so proud to have built out our Visitor Insight Tools which can power all your best campaigns. Marketers need these insights to effectively reach their customers and potential customers.

Outbound Marketing 64

Outbound Marketing Shipping Education Marketing Strategy 64

Hubspot Marketing

DECEMBER 8, 2023

How AI Impacts the Customer Experience How You Can Leverage AI to Improve the Customer Experience 8 Tips for Getting Started How AI Impacts the Customer Experience Using data-driven insights, we’ll show you how AI can impact the customer experience through support, marketing, sales, and more. Long story short? your social media or website).

Customer 102

Customer Gen Z User-Generated Analytics 102

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Key Performance Indicator 77

Key Performance Indicator Marketing Marketers Communications 77

Hubspot Marketing

APRIL 14, 2023

25 ChatGPT Prompts for Marketing 25 ChatGPT Prompts for Business 27 ChatGPT Prompts for Content Creation and Social Media 9 ChatGPT Prompts for Analytics 25 ChatGPT Prompts for Email Campaigns 25 ChatGPT Prompts for Resume 11 ChatGPT Prompts for E-Commerce 23 ChatGPT Prompts for Customer Service 20 ChatGPT Prompts for Sales What is ChatGPT?

Marketing 142

Marketing Marketers Analytics Influencer Marketing 142

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. Here’s how I thanked Ruth Stevens for including me in a post she wrote for the MarTech blog. You can set up all of these shares at once using social scheduling in your social media marketing management tool. By Andy Crestodina Congratulations! You just got some media coverage.

PR 104

PR SEO CMO Energy 104

Customers.ai

MARCH 12, 2024

If you are just starting to experiment with AI technology or have started testing out new tools, here are a few quick tips to consider: Lean into AI tools that can sift through data and uncover insights faster than any human could. Start small with AI-powered tools for insights or automation, and learn as you go.

Outbound Marketing 52

Outbound Marketing Customer Journey Advertising Advertisers 52

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. So, what are the best B2B marketing tools to add to your arsenal right now? B2B Marketing Tool: Sales Handy SalesHandy is a pretty cool email productivity tool that I’ve only recently learned about.

CRM 111

CRM User-Generated Analytics Marketing 111

Customers.ai

DECEMBER 4, 2023

The age-old practices of cold calling, direct mail, and events are not merely relics of the past but are now just a set of tools in the hands of savvy marketers. Outbound methods involve pushing messages out to get prospects’ attention—so you can get them into your sales funnel and guide them toward a conversion.

Outbound Marketing 52

Outbound Marketing Direct Mail Inbound Marketing Marketing 52

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated marketers face a formidable challenge— converting anonymous website visitors into loyal customers. These challenges are real and they are changing how you have to think about your marketing and sales efforts. Evolve or die, right?

Transform 52

Transform Customer Journey Marketing Marketers 52

Adobe Experience Cloud Blog

MARCH 19, 2020

In addition, sending physical and digital items like direct mail, custom gifts, corporate swag to your audience creates a more emotional experience than digital outreach —meaning it’s a better tool for building relationships. . Include a handwritten note each attendee signed by a sales rep. Puns can come in very handy here (i.e.

Direct Mail 164

Direct Mail eBook Thought Leadership CRM 164

Search Engine Land

MAY 10, 2023

It can be used for writing (everything from essays and poems to blog articles and even music), coding and debugging, translating text, finding data sets, answering complex questions, solving math equations, and more. Limitations aside, ChatGPT can be a helpful marketing tool for Amazon sellers. Here are six ways how.

Copywriting 115

Copywriting Marketing Marketers eCommerce 115

Customers.ai

MARCH 6, 2024

This is where the power of integration between Customers.ai, a leading lead generation tool, and HighLevel, a comprehensive marketing, sales, and management platform, comes into play. Additionally, the data-driven insights allow for continuous optimization of marketing efforts, further increasing engagement and sales over time.

Transform 60

Transform Customer Journey Outbound Marketing Shipping 60

Customers.ai

SEPTEMBER 12, 2022

Today I’m going to show you how a commitment to crafting the perfect cold outreach campaign has landed me $200 million in value—including $30 million in venture capital over the last decade alone. Have growth marketing experts tried to tell you that cold outreach is spam or that it isn’t worth the effort? What is an outreach campaign?

Outbound Marketing 56

Outbound Marketing Inbound Marketing B2C Customer Journey 56

Buffer Marketing

OCTOBER 24, 2023

But, during my day job, I noticed that quality content (blogs and web copy readers would actually engage with) was missing from most service offerings.  After all, most leads consume three to four pieces of content from a vendor before engaging with their sales team.  This felt like a missed opportunity. Sometimes, a lot. 

Whitepaper 111

Whitepaper Price Affiliate Marketing B2C 111

Duct Tape Marketing

JUNE 30, 2021

In this episode of the Agency Spark Podcast, Sara interviews David Gersh, founder of Outreach Local Marketing. Previous to starting Outreach, David built and sold 3 other businesses over the past 25 years. His main focus in those businesses was sales & marketing. Learn more about David Gersh: Outreach Local Marketing.

Direct Mail 101

Direct Mail Analytics Management Marketing 101

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Nurturing leads to a sale. Thankfully, this is possible using email templates and tools. Links (to blogs, product pages, etc.). Zapier: Blog promotion. Simply put—because it works.

Email Marketing 131

Email Marketing Marketing Marketers Direct Mail 131