blog seo-explained-what-it-is-and-how-you-can-use-it 
Search Engine Land
MAY 9, 2024
The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. In this article, you’ll learn about information gain and how to use it to your advantage. Information gain is used to train decision trees in machine learning. Google Patent.
Search Engine Land
APRIL 15, 2024
Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Step 1: Goals What is your goal for this content?
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Jeff Bullas
FEBRUARY 16, 2023
Google is always insisting that SEO marketers should pay more attention to the user’s needs rather than keywords. If previously, you could get away with very simple logic—e.g. You should now understand users’ needs in order to choose the right keyword for optimization. But there’s a catch.
Search Engine Land
APRIL 26, 2024
It can be overwhelming when you hear that an update has finished rolling out. With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out. This will give you an overview, but it’s only part of the picture.
Hubspot Marketing
MAY 1, 2024
“So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. In this post, we’ll define professional goals, provide examples, and give you tips so you can plan, meet, and exceed the goals you set for yourself.
Search Engine Land
SEPTEMBER 14, 2023
Unlocking the power of prompts is key to supercharging your SEO content strategy. Well-crafted prompts helped yield remarkable results for SEO expert Shelly Fagin, with website traffic experiencing an impressive increase of up to 30%. But where should you start? And what qualities make a prompt perfect – or at least good?
Search Engine Land
SEPTEMBER 1, 2023
A steady decline in organic click-through rate has posed a real challenge for SEOs over the last few years. Technical SEO is an effective way to increase this type of visibility, using structured data and schema markup. ” “This means we need to question how to stay at the forefront of this.
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