Hubspot Marketing

JANUARY 23, 2025

Like when I was in the market for a new vinyl record player, I scoured the internet for TikToks, YouTube Shorts, Reddit forums, and blog posts detailing recommendations and features to look for before deciding to invest in the Fluance RT80. Gen Z wants to hear from their peers, not your ads. Here's what Novoselsky discovered: 1.

Gen Z

Sprout Social

DECEMBER 20, 2024

TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content.

Branding

Martech

DECEMBER 9, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. Prompt: What are some tips for taking better videos to use for content creation? Consider using external microphones for better audio.

User-Generated

Buffer Marketing

JANUARY 22, 2025

Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. So, whether you're dreaming of becoming the next big TikTok star or building a meaningful community on LinkedIn, I've got you covered.

Gen Z

Hubspot Marketing

OCTOBER 21, 2024

However, with all the details it should consider and capture, it can be extremely time-consuming and tedious to put together. After years of researching and compiling documents by hand, I recently used AI to create a marketing plan to see what it could deliver. Why use AI to create a marketing plan? hours back weekly.

Marketing Plan

Hubspot Marketing

JANUARY 22, 2025

But how do you do that especially in a saturated market like 2025? The success you get from organic outlets just hits differently, and everyone can taste it with the right approach. It said that people no longer respond when you push your message on them through traditional outbound methods like billboards and commercials.

Gen Z

Sprout Social

APRIL 8, 2025

In this article, we cover everything you need to know about Pinterest videos and why they deserve a spot in your social media strategy. You can also enhance video Pins by adding effects like stickers and animations. Much like Instagram and TikTok, Pinterest videos are designed with the mobile experience in mind.

Shoppers

Martech

JANUARY 21, 2025

Boosting SEO performance: Smaller pieces let you focus on niche keywords, build internal links and expand your sites content footprint. Repurposing involves adapting content to a new format such as converting a blog post into a video or webinar. For example, an in-depth guide could become: A blog post that highlights key statistics.

Whitepaper

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing

Hubspot Marketing

JULY 24, 2024

Just search for videos about Celsius on TikTok. While the drink brand does tout ingredients that “ burn calories ,” many TikTokkers falsely claim the fitness beverage contains everything from Ozempic to cyanide and will give you luscious locks, sturdy nails, and an early grave. million searches on TikTok. But, should they?

Branding

Hubspot Marketing

JULY 25, 2024

But what trends should marketers be focusing on to stay ahead of the competition? If you've been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change. AI-generated video content is turning the marketing world on its head.

Transform

Hubspot Marketing

JULY 12, 2024

If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. It humanizes your brand.

Management

Buffer Marketing

AUGUST 26, 2024

It seems bizarre now, given how much you can do with social media today.   With the plethora of social media content options available every time you open your favorite app, it can be difficult to know what type of content your audience most wants to see. Well, that all depends on you and your audience. A carousel?

Social Media Marketing

Backlinko

OCTOBER 23, 2024

You’re in the right place. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. Both platforms offer pre-made surveys you can customize.

Marketing Strategy

Hubspot Marketing

JANUARY 16, 2025

These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. Using a tailored content scoring process. With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success. Content scoring helps you prove ROI.

Analytics

Hubspot Marketing

OCTOBER 31, 2024

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational content used to be the go-to method for building brand awareness and driving growth. But what exactly is personality content, and how can you add it to your marketing playbook?

Logistics

Scoop.it!

JULY 18, 2024

These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. You need to do what your competitors are doing: deliver tailored, personalized marketing messages. Free to use image from Pixabay So, what is a segmentation example? Let’s say that you sell a range of bags.

Gen Z

Hootsuite

OCTOBER 7, 2024

Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. Tools for social media analytics also allow you to create reports to track performance in real time and over time, and present results to your team, your boss, and other relevant stakeholders.

Analytics

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership

Hootsuite

JULY 26, 2024

Social media competitor analysis tools should be a staple in every social manager’s toolbox. And to understand that context, you need competitive analysis tools. A social media competitor analysis tool is a type of software that allows you to benchmark your social performance against that of your competitors. Clear data.

Analytics

Sprout Social

MAY 22, 2025

In this article, well share Jorgensens top nonprofit social media marketing tips, along with campaign inspiration you can use to inspire your strategy. While many of the strategies overlap with those used in the for-profit world, the purpose behind them often looks different. What is nonprofit social media marketing?

Social Media Marketing

Buffer Marketing

SEPTEMBER 3, 2024

Sometimes, it feels like everyone is leaning into 'unhinged' social media or TikTok—esque videos, but this doesn't align with our brand and values. We want our customers and audience to see us as trusted, reliable, and thoughtful. More time on LinkedIn = More engagement = More ads seen/clicked = More revenue.

Real Estate

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. The next week, you film some YouTube videos. Then, you stop publishing for three months. This sets you up for faster wins, better conversion rates, and less competition. Even better?

Customer

SocialPilot

AUGUST 13, 2024

Do you find yourself struggling for hours to manage multiple social media platforms? It can be overwhelming to keep up with all the accounts and juggle posts from Facebook to Instagram, TikTok to Reels, and more. Here are the things you must ask yourself to ensure your posts are prepared to be shared on all channels simultaneously.

Social Media Marketing

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. It was about adding value. Social media entrepreneurship entails building a business using social media as the predominant method of driving sales and marketing. In the U.S.

Gen Z

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Keep it concise.

Social Media Marketing

Buffer Marketing

JULY 11, 2024

For seasoned creators on TikTok, Instagram, and X (Twitter), that posting frequency probably sounds like a breeze compared to how often you have to create content to maintain your reach. On the other hand, if you’re new to creating content, that might feel like a heck of a lot. The more often you post, the easier it is. 

Branding

Scoop.it!

OCTOBER 24, 2024

From legal blogs and social media posts to TikTok and Instagram reels, excellent content marketing ideas for law firms can help you highlight your legal expertise, deliver real value to your audience, and increase your brand awareness and caseload. Share your insights through a blog post, video, podcast, or TikTok reel.

Law

Hubspot Marketing

JULY 22, 2024

The Elements of a Brand Style Guide Brand Style Guide Examples Branding Guidelines Tips Picture the most recognizable brands you can think of. But before you sit down to create your branding guidelines, I'd recommend taking a step back and define your brand’s mission statement and buyer personas. The language sounds familiar.

Branding

Hubspot Marketing

APRIL 23, 2025

They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you dont? Heres where your whole team will help you gain EMV. Why should your team know your earned media value? Why should your team know your earned media value? Most brands chase exposure.

PR

SocialPilot

JULY 24, 2024

You need to know what works for your audience and what does not. You need to know which social media metrics to track to tell the whole story and decipher hidden actionable insights. In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals.

Key Performance Indicator

Hubspot Marketing

MAY 7, 2025

Its a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. And the landscape changes constantly.

Social Media Marketing

Backlinko

JANUARY 6, 2025

You follow trends. These chats reveal opportunities like: Problems customers can’t solve with existing products What their perfect product would look like, and missing features Unexpected details that could help you differentiate your product Conversations also build relationships. Take detailed notes using their exact words.

eCommerce

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Marketing Job Requirements and Qualifications Before you draft a clunky job post, remember: less is more.

Management

Backlinko

NOVEMBER 1, 2024

If you don’t appear in the top search results, it doesn’t matter how great your roofing services are—they’ll hire someone else. But not you. Meaning potential customers will see you first, instead of your competitors. In this guide, you’ll learn how you can use SEO to turn your own prospects into paying customers.

SEO

Hootsuite

APRIL 22, 2025

A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account. Marketing on Facebook doesnt have to cost a lot, either.

Gen Z

Buffer Marketing

NOVEMBER 14, 2024

There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them. Use relevant hashtags 9.

Social Media Marketing