Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Trend-tracking.

Management 80

Management Price Analytics User-Generated 80

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Businesses Grow

JANUARY 8, 2024

Annual social media prediction posts deserve their own category of boring. They usually name the same obvious trends over and over! Let’s consider some non-obvious social media trends that are insightful, bold, and important! But this isn’t just a GenZ trend. This is the year of video!

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Rock Content

MARCH 11, 2024

For example, is the money you put into social media marketing driving traffic to your website while increasing brand recognition and, ultimately, revenue? Revenue is based on many factors, such as: Market acquisition and size Pricing Customer base Product line Trends Of course, marketing efforts are on that list.

Content Marketing 90

Content Marketing Key Performance Indicator Marketing Marketers 90

Search Engine Land

APRIL 23, 2024

Understanding its functionality is vital to social SEO success. However, one significant difference is that previous brand success doesn’t heavily influence rankings on social platforms like Instagram and TikTok, unlike Google, where brand authority plays a significant role.

SEO 113

SEO Gen Z User-Generated Entertainment 113

Buffer Marketing

APRIL 22, 2024

A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. Enter social media. The social media challenge for solopreneurs Even those with limited social media experience understand that neglecting this marketing channel is a missed opportunity for sales and growth.

Thought Leadership 98

Thought Leadership Real Estate User-Generated Food 98

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work?

Transform 105

Transform Analytics User-Generated Management 105

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

Content Marketing 101

Content Marketing Marketing Marketers User-Generated 101

SocialPilot

FEBRUARY 6, 2024

In this competitive social media generation, authenticity and engagement are the two alphas of the game. A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. billion USD in 2023.

Influencer Marketing 98

Influencer Marketing Gen Z Fashion Food 98

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach.

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Rock Content

APRIL 22, 2024

It includes internet ads, social media marketing, SEO, and content marketing. Total visits: How many people visit your site or social media pages within certain time periods? You’ll want to look at these analytics to see if it’s a seasonal trend. What is Digital Marketing?

Digital Marketing 78

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 78

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Branding 112

Branding Transform Health Analytics 112

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Branding 98

Branding Price Analytics Social Media Marketing 98

Hubspot Marketing

MAY 1, 2023

Have you ever been hypnotized by social media? According to our recent Consumer Trends survey , users of it spend an average of three hours a day there. It's easy to fall into a social media trap, filled with endless distraction. adults is the most popular social media app on our list.

Gen Z 116

Gen Z Entertainment Education Social Media Marketing 116

Hubspot Marketing

APRIL 3, 2023

Using HubSpot Blog Research from our Consumer Trends Report , we'll explore the nature of the biggest consumer behavior changes between May 2022 and January 2023 so that you can keep up. Consumers are warming up to purchasing products through social media apps. Social media usage isn't just something teens use every day.

Shoppers 137

Shoppers User-Generated Entertainment Social Media Marketing 137

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Analytics 102

Analytics Social Media Marketing Law Product 102

Orbit Media Studios

MARCH 10, 2024

You just got some media coverage. There you are in the press or on someone’s blog. Usually, the spike in website traffic from media coverage lasts only for a few hours. Post it, then put it in social rotation This is the first, easiest and most important step, so we’re going to spend extra time on it. This is important.

PR 104

PR SEO CMO Energy 104

Marketing Insider Group

JANUARY 29, 2024

“ChatGPT, help me out with 10 fresh keyword ideas and content angles for digital marketing trends in 2024.” Blend them with your understanding of current market trends to create content that resonates and ranks. Generating Blog Post Titles Coming up with catchy blog post titles is crucial.

Copywriting 88

Copywriting User-Generated SEO Market Trends 88

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. Tapping Into Earned Media over Paid Media Tapping into earned media is a great (and free) opportunity to expand your reach when budget cuts are on the horizon.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more.

User-Generated 118

User-Generated Social Media Marketing Analytics Customer loyalty 118

OnPassive Marketing

NOVEMBER 24, 2023

In this blog, we’ll explore the vast realm of AI in marketing, uncovering how these innovative technologies are being employed to create data-driven strategies. Predictive Analytics: The capability of AI to predict future trends and consumer behavior by analyzing historical data is invaluable.

User-Generated 97

User-Generated CRM Analytics Marketing 97

SocialPilot

DECEMBER 6, 2023

Social media has become a beloved platform for connecting thousands of people. Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with. As a social media user, algorithms lighten up your social media experience.

Entertainment 81

Entertainment Fashion User-Generated Analytics 81

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Transform 77

Transform User-Generated Marketing Marketers 77

Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Predictive content planning Utilize AI to analyze internal and external search behaviors and sales data to identify emerging trends. See terms.

SEO 132

SEO User-Generated Transform Market Trends 132

Buffer Marketing

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Fashion 127

Fashion Education Branding Promotion 127

Search Engine Land

FEBRUARY 20, 2024

Another pro of YouTube hosting is that it’s easy to upload videos on the platform – much easier, anyway, than embedding them into your owned media, which you have to do with self-hosted videos. Using highlight clips from your video in discrete social media posts and tag any guests to extend reach.

Real Estate 123

Real Estate SEO Branding Place 123

Businesses Grow

DECEMBER 26, 2022

Each year I have a tradition of posting the ten most impactful blog posts I wrote during the past year, based on your “votes” of page views. Two impactful blog posts on personal branding posts came in at number 10 and 11 in our countdown ( this is number eleven ). How social media commitments can eat you alive.

Transform 91

Transform Health User-Generated Branding 91

Hubspot Marketing

APRIL 10, 2023

adults in January 2023 known as the State of Consumer Trends Report to learn more about the latest consumer trends and data. Here, we'll share our top three biggest consumer behavior predictions based on HubSpot Blog Research. Additionally, 27% of social media users follow virtual influencers.

Gen Z 100

Gen Z Health Influencer Marketing Product 100

Rock Content

MARCH 12, 2024

Get to know your competition, create a platform, and use social branding. Provide in-depth, detailed articles and blog posts if you’re in a technical field. Encourage people to interact with your brand on social media. Take time to read social media and blog comments.

Branding 83

Branding Whitepaper Shoppers Price 83

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. This research shows that B2B influencer marketing can’t be dismissed as a passing trend. Like other social media sites, LinkedIn attracts professionals from various industries. It makes sense.

Influencer Marketing 122

Influencer Marketing Whitepaper User-Generated Marketing 122

Hootsuite

JANUARY 18, 2024

We’re giving out free social media advice that doesn’t involve black-hat techniques (we look better in white, tbh), get-rich-quick schemes (tried, failed), or snake oil (not good for the snakes). We’re breaking down the best practices social media managers, creators, and Instagram pros use to get those reel view gains!

SEO 92

SEO User-Generated Entertainment Analytics 92

Hubspot Marketing

FEBRUARY 23, 2024

What content performs best on social media? LinkedIn posts, social media ads, direct mail, you name it. This gives you feedback that includes surveys, social media listening, and interactions. Support ticket trends. Which competitor do users prefer and why? Why do certain pages have high bounce rates?

Direct Mail 90

Direct Mail Marketing Marketers Transform 90

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! As trends and technologies evolve quickly, businesses must adapt quickly to remain relevant. Keeping your finger on the pulse of the latest trends is crucial for staying competitive and relevant. In the realm of digital marketing , stagnation is not an option.

Digital Marketing 85

Digital Marketing Market Trends User-Generated Transform 85

Hubspot Marketing

NOVEMBER 11, 2023

Last June, I and the Trends team discovered that adults were increasingly searching what we called "kidding around terms:" like "fairytale bedrooms for adults," "adult pigtails," and the funny list continued. Here are three trends we've been watching in the “joyconomy” space. 3 Joyconomy Trends to Watch 1. But, here us out.

Branding 85

Branding Product Marketing Marketers 85

Hubspot Marketing

APRIL 2, 2024

That’s the purpose of this blog post. Find a suitable web font and define usage in your corporate style guide so you use it consistently online 4) Bury those social media icons You did all that work to get people to your website, and yet you’re inviting them to leave? Call it “tunnel vision.” Bury the icons in the footer.

Fashion 98

Fashion Place Promotion Management 98

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? What kind of content are they publishing on their blog? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Stay on top of industry trends Things are always changing in business.

Market Trends 98

Market Trends Market Segmentation New Technology Price 98