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The Art and Science of Prompt Engineering

Marketing Insider Group

Just as a gourmet dish relies on the finest ingredients, the outcomes of a generative AI model hinge on the quality of its inputs. Enter the world of prompt engineering. Enhanced AI performance across many tasks, whether it’s drafting compelling marketing emails, generating intricate code, or even creating captivating digital art.

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The Top 2024 Digital Marketing Trends to Explore Next Year

Sachs Marketing Group

In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. Keeping your finger on the pulse of the latest trends is crucial for staying competitive and relevant. There are some exciting 2024 digital marketing trends on the horizon!

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AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]

Marketing Insider Group

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

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20 AdWorld Pros to Pay Attention to in 2024

Customers.ai

Want to navigate the ad world like a pro? Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking. You’ve gotta know who to listen to.

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68% of Web Analysts Don't Think SGE Will Negatively Impact Traffic: Are They Wrong?

Hubspot Marketing

SGE is Google's move to transform the search experience by integrating generative AI. According to our Web Traffic and Analytics report , 75% of web analysts believe generative AI-integrated searches will positively impact their blogs, and 68% predict their blogs will get more traffic than before.

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SEO’s Got Talent: Exposing the Wonders of Google Search Generative Experience

Rock Content

Recently, they brought AI into that process with the Google Search Generative Experience , or SGE. SGE is the newest way generative AI is changing how businesses do business. Learning more about SGE can help you get ahead of the process and put it to use for your business needs. SEO is about improving the user experience.

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Navigating the AI Revolution: 7 Essential Insights for Marketers in 2024 [Expert Opinions]

Hubspot Marketing

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. With all the information out there, it can be difficult to even know how to understand and implement AI. 7 Essential AI Insights for Marketers in 2024 1. Become a prompt master.