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4 pillars of an effective SEO strategy

Search Engine Land

The four pillars of SEO The four key areas of SEO that site owners need to consider are: Technical SEO : How well your content can be crawled and indexed. Content : Having the most relevant and best answers to a prospect’s question. On-site SEO : The optimization of your content and HTML.

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Your Blog Is Not a Publication (But It’s Not Just a Library Either)

Animalz blog

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. You can still read the original 2018 version here.) John’s quip summed up what so few seem to understand about content strategy: You must be able to afford your own approach.

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Content marketing: What it is and why marketers should care

Martech

It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . How important is personalization in content marketing?

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4 Web Design Trends That Will Stand The Test of Time

Marketing Insider Group

Content is still king, but elevated content is like the king on crack… 1. Take this website for example: The Galeforce typeface is used throughout the website and services page to create a sense of branding that stand out form regular text. Be bold with your typography and graphic design elements.

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Why Content Is at the Center of Modern Customer Journeys

Adobe Experience Cloud Blog

But there was one major theme that seemed to be the red thread, and became the point that really stuck with me: in a Covid-19 world, content and customer journeys are more important than ever. . We know that content is king, but why is it especially so important for a modern customer journey? Let’s take a look. .

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Top Content Marketing Questions Answered

Marketing Insider Group

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They may help you on your personal quest for content answers.

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Content Marketing in 2021 and Beyond

Neil Patel

Let’s talk about content marketing. Is it still the king? Content marketing continues to flourish for one very simple reason: it’s what the people want. People want high quality, useful, relevant, and engaging content about things that matter to them. That’s content marketing in a nutshell. Exceedingly well.