Marketing Insider Group

OCTOBER 22, 2024

Optimizing a blog for SEO is still one of the most effective ways to boost visibility and increase organic traffic, regardless of what some say. Using the right SEO tips can enhance your blog’s reach, audience engagement, and authority. Balancing keyword optimization and readability increases the chance of higher blog rankings.

SEO

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? See more in “ The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers.” Why should you tag products? for shipments of $8.00

Product

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. Tracking Tags Organize your keywords with tags to track performance metrics for specific keyword groups. Like blog categories or specific groups of products. Or by blog post category.

SEO

Buffer Marketing

SEPTEMBER 3, 2024

We tag other LinkedIn profiles  Tagging will help increase the visibility of your post. Tagging your partner organizations, influencers, or thought leaders at your company (your CEO, CTO, etc.)   We publish four blog posts per week and want to ensure we get the most value out of each one.

Real Estate

Scoop.it!

OCTOBER 2, 2024

You can encourage posts by creating specific hashtags and asking customers to tag your brand. Blog Posts and Articles Blog posts and articles are in-depth UGC where customers share detailed experiences and insights about your products or services. They offer valuable perspectives and can enhance your brand’s credibility.

User-Generated

Search Engine Land

JULY 29, 2024

Content contextualization: SEO optimizes meta tags and content with keywords to improve search rankings. Engage in content marketing efforts like guest blogging, creating shareable infographics and publishing original research to attract organic backlinks. Be prepared to quickly adapt to new trends and changes in AI algorithms.

User-Generated

Hubspot Marketing

SEPTEMBER 9, 2024

Presented for the approval of you masters in marketing, I bring you a story I call … The Tell-Tale Tag. Do we have that tag here? Did the title tag change? But when I checked the canonical tag? The test required two versions of each page and each pair had a canonical tag that referenced each other.

SEO

Marketing Insider Group

JANUARY 21, 2025

It’s also a practical way to get your blog content to the masses, especially if readers deem your posts share-worthy. That’s a lot of scrolling time, and crafting shareable blog posts can get your content onto more screens. Understanding Your Audience Creating shareable blog content starts with knowing your audience.

Entertainment

Orbit Media Studios

DECEMBER 17, 2024

[attach the persona] Content gaps across the industry: What topics are super interesting to this persona, but unlikely to be covered by the industry blogs? What are the most important topics in the personas industry that are the least likely to be covered by the popular blogs? You can add a filter to show just your blog posts.

Thought Leadership

Backlinko

JANUARY 23, 2025

It’ll tell you exactly what’s wronglike a redirect error or improper canonical tags and how to fix it. Your title tags, meta descriptions, and page structure tell Google and potential buyers exactly what they’ll find on your site. A title tag is the clickable blue text that appears in Google search results.

Real Estate

Marketing Insider Group

AUGUST 27, 2024

This tactic includes using relevant keywords, optimizing meta tags, and ensuring fast load times. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert. Implementing SEO best practices is crucial for higher search engine rankings.

Manufacturing

Martech

NOVEMBER 8, 2024

LinkedIn Insight tag: Set up this tag to identify attributes like job titles, company names, company sizes and seniority based on the users landing on your website. You can also audit who’s visiting your blog versus your key pages, thus gathering a wealth of information. What are their concerns and common pain points?

Gen Z

Scoop.it!

OCTOBER 31, 2024

million new blog posts published every day. For example, one easy way to point out everything your brand does better is to publish a long-form blog post that compares your service to its alternatives — like in the Best Unlimited Video Editing Services article by Vidpros. Optimize content pages with meta tags.

Marketing Strategy

Backlinko

NOVEMBER 1, 2024

Add Keywords to Your Pages The first places to add your keywords are your title tags and meta descriptions. Title tags are what often appear in your browser’s title bar and in search results. While meta descriptions are the descriptions that often appear below the title tags. Your title tag is a Google ranking factor.

SEO

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Brands that produce hundreds of pieces of content each year suddenly find themselves with a library of thousands of outdated blog posts that erode brand trust and drag down their SEO. How often should you update content?

SEO

Backlinko

DECEMBER 29, 2024

These questions make great topics for FAQ pages and blog posts. If they have a blog post on how to clear a clogged drain, create a better version with step-by-step photos and videos. This includes the following elements: Title tag: This is the title that shows up in search results. Use Googles free Schema markup generator tool.

SEO

Hubspot Marketing

DECEMBER 10, 2024

In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. Source Your website structure should be optimized across your site, including your blog. Heres an example.

SEO

SocialPilot

AUGUST 13, 2024

In this blog, we will take you behind the scenes of cross-posting and dig into whether this approach is really the ultimate solution for struggling social media marketers. So, make sure you spell the exact name they have while tagging their account or handle it on a different platform. Before We Part There you have it.

Social Media Marketing

Sprout Social

JANUARY 22, 2025

Want them to read a blog post? Likewise, tags can help the LinkedIn algorithm better understand what your content is and serve it to users accordingly. Mention and tag other users or businesses strategically One of the easiest ways to drive interactions on LinkedIn is to tag employees and other businesses when appropriate.

Marketing Strategy

Backlinko

AUGUST 7, 2024

Like this: Or if we wanted to easily access one of the articles on our blog, we’d search site:backlinko.com “ content marketing.” Whether they’re on the homepage, in blog posts, or elsewhere. Analyze how they’re using keywords in elements like meta tags, image alt text, and header tags. It might sound a bit technical.

Food

Martech

DECEMBER 6, 2024

Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. These might include: Blog posts. Let’s break down each component and see how it applies to blog outline creation: Role : Define your AI’s expertise and voice. Creating engaging imagery.

Transform

Marketing Insider Group

SEPTEMBER 3, 2024

Meta Tags and Descriptions: Ensure each page has a unique meta title and description that includes your primary keywords. Optimizing Content for Different Platforms: Tailor your content for blogs, social media, and email. Guest blogging and partnerships can drive traffic back to your site and boost credibility.

Digital Marketing

Buffer Marketing

DECEMBER 16, 2024

Source: Sniply Sniply also offers basic URL shortening services features, including QR codes, UTM tags, detailed analytics, and custom domains. For example, you could automatically create a shortened link whenever you publish a new blog post. Short URLs are more memorable Many URL shorteners let you customize your link endings.

Price

Martech

APRIL 1, 2025

Optimizing meta tags, headings and content structure. Key maintenance priorities include: Content updates: Regularly refresh pages, add blog posts and update case studies to keep information current and improve SEO. Effective SEO involves: Conducting keyword research to align with audience search behaviors.

Transform

Hubspot Marketing

AUGUST 26, 2024

After you‘ve answered those, you check your inbox and see you’ve been tagged in some slides for that same campaign. But others would rather you tag them in the appropriate Google docs, so you do that, too. Let's say you're writing a blog post — you can assign AI to be the editor, the fact-checker, or the content strategist.” “Or,”

Product

Backlinko

JULY 15, 2025

One week, you write blog posts. Solution Aware content includes: Case studies How-to guides and educational content Podcast episodes or blog interviews Interactive tools or quizzes to assess needs or priorities Video testimonials from customers Problem Aware In this stage, prospects know they have a problem.

Customer

Martech

APRIL 7, 2025

Content generation assistant What it is: An application that generates marketing content, such as blog posts, social media updates and email newsletters. Content generation assistant prompt “Create a content generation assistant that helps marketers draft blog posts. Email: Business email address Sign me up! Processing.

Key Performance Indicator

Orbit Media Studios

AUGUST 6, 2024

Explicit vs. Implied consent This determines when the consent banner tells the Google Tag Manager to trigger all the marketing tags, if you have it set up properly. Some tips: Make sure to be consistent with your UTM tagging, and always use lowercase letters in your UTM parameters since GA4 is case-sensitive.

Analytics

Backlinko

JULY 10, 2024

Add a Canonical Tag to Prioritize a Page You might find duplicate content across cannibalized pages. In such scenarios, you can use canonical tags to inform search engines about the preferred page to index and rank. Search engines may prioritize the page with this tag and rank it above other pages targeting the same keyword.

SEO

Hubspot Marketing

JANUARY 23, 2025

Tell the writer what the content goal is; maybe its a blog post to address demand for a certain keyword, or maybe you need ad copy and a variety of CTAs for a new product. Does your workflow require tagging certain people in an Asana card? SEO /keywords. What does your writer need to know about target keywords? Naming conventions.

Logistics

Hubspot Marketing

OCTOBER 29, 2024

AI Agents in Content Marketing If you‘re a content creator and marketer like him, you’re probably curious about how AI agents can help in the realm of content marketing, such as creating blog content, social media posts, videos, and graphics. a month, or whatever the price tag happens to be,” he says.

CMO

Hubspot Marketing

JANUARY 22, 2025

Blog articles and website pages take time to get crawled and indexed by search engines. Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick.

Gen Z

Internet Marketing Ninjas

AUGUST 29, 2024

GET page_meta_info Definition: Retrieves metadata from a webpage, including the author’s name from HTML <meta> tags. SEO Insight: Ensure all pages have accurate meta tags with author information. The post The SEO Power of Authorship – On Site and in Backlinks appeared first on Internet Marketing Ninjas Blog.

SEO

Backlinko

APRIL 29, 2025

Meta tags are snippets of HTML code that live in your webpage’s <head> section. You can think of meta tags as a way to tell Google and other search engines about what your page contains and how they should display it in search results. Some meta tags are more important than others. So Ive covered them here anyway.

SEO

Sprout Social

JANUARY 15, 2025

If an affiliate influencer youre working with has a newsletter, blog or podcast, they could promote your brand to those marketing channels and audiences. This could include podcasts, blog content, email newsletters or online marketplaces like Etsy. Shoppable tags in Posts or Stories can track product purchases.

Influencer Marketing

Search Engine Land

JULY 11, 2024

National Survey on the Mental Health of LGBTQ+ Young People Publishing your original research on your site can be done as a blog post, a static page you update, a whitepaper, etc. If published as a white paper or static page, create a blog post for promotion and scannability. The Trevor Project: 2024 U.S.

Whitepaper

Hubspot Marketing

OCTOBER 28, 2024

I did this for a blog post and YouTube channel, but the same can also be applied to individual videos. Pro tip: Encourage consumers to tag your brand on social media anytime they post a video or other forms of content. You can also pair this method with AI by asking tools like ChatGPT to generate video ideas for you within your niche.

Video Marketing