Search Engine Land

FEBRUARY 9, 2023

After Nine Years, Google’s Udi Manber Moves On 2015: Manber was VP of Engineering at YouTube. Google refreshes Page Layout Algorithm In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm. This was the third confirmed update to the algorithm, which launched Jan.

Search Marketers 85

Search Marketers Pharmaceutical Price Marketing 85

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. But this change might not be so great for marketers. How do we—as marketers—get that organic juice back? Like, wildly fast.

SEO 132

SEO Transform User-Generated Marketing 132

Buffer Marketing

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. VP of Marketing & Community at Comunity Leaders Institute, Adrian Speyer , pinpoints four key aspects of community.​​ ​​ A shared space for people to gather and connect.

Social Media Marketing 93

Social Media Marketing Manufacturing Communications Fashion 93

Adobe Experience Cloud Blog

DECEMBER 3, 2015

According to Adam Dost, VP of Strategy and Marketing at Printek, “An integrated strategy will dramatically expand your capabilities to communicate. Use a postcard campaign as a tagging campaign. Author: Amy Guarino “The reports of my death are greatly exaggerated,” said author Mark Twain. annually worldwide.

Direct Mail 103

Direct Mail Thought Leadership Advertising Advertisers 103

Buffer Marketing

FEBRUARY 7, 2024

And, with the right social media marketing strategy in place, it’s still possible to grow your following on X. You could also tag brands you’ve worked with to add gravitas to your name.  A lot is changing on Twit— sorry, X these days.   There are more significant changes on the horizon, too.

Analytics 112

Analytics Real Estate User-Generated Social Media Marketing 112

Adobe Experience Cloud Blog

MARCH 18, 2013

Before you get started researching and reading the countless number of eBooks and blogs that promise to tell you everything you need to know, let me save you a bunch of time. Add in the ability to hangout virtually with anyone across the word and broadcast it live, and it’s quickly becoming an essential tool for the modern marketer.

eBook 134

eBook Promotion SEO Customer 134

Adobe Experience Cloud Blog

MAY 23, 2010

There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. But for B2B marketers who have yet to venture into the social web, getting from point A to point B isn’t as cut and dry. On the Savvy B2B Marketing Blog, C. for B2B marketers.

B2C 96

B2C Marketing Mix Social Media Marketing Market Trends 96

Litmus

MARCH 31, 2020

Having a dedicated channel for your email team and other members of the marketing team to chat about upcoming campaigns, due dates, and questions is a simple but effective way to create a virtual space for all things email. . Here at Litmus, we heavily rely on Slack as well. Create a Slack channel dedicated to all things email.

Copywriting 62

Copywriting Food Email Marketing Place 62

Rock Content

MAY 16, 2023

So, Mordy and Giuseppe Caltabiano, our VP of Marketing and the webinar’s host, went through the questions sent by the audience, selected the best ones, and answered them in this Q&A. In today’s digital age, the impact of artificial intelligence (AI) on various industries cannot be ignored. So, let’s get started!

SEO 81

SEO User-Generated Transform Marketing 81

Adobe Experience Cloud Blog

NOVEMBER 1, 2010

To kick off the first of Marketo’s Customer Spotlight Series, Evan Whitenight, VP of Marketing at Reachforce, discusses the importance of Marketing and Sales alignment in his on-demand webinar, Bridging the Gap between Marketing and Sales. 90% of marketing deliverables are not used by sales.

Marketing 91

Marketing Marketers Customer 91

Adobe Experience Cloud Blog

MAY 10, 2010

In 2007, Jon Miller (my current boss and VP of Marketing at Marketo), posted an article about the difference between a CMO and a VP of Marketing. In this blog post, Jon lists out the major difference of the CMO role versus that of the VP of Marketing. The success of the current directors.

CMO 78

CMO Thought Leadership PR CRM 78

Adobe Experience Cloud Blog

NOVEMBER 4, 2010

“Marketing has always been a grueling and competitive sport – not unlike running a marathon.With the changes in the buying process, in media and technology, and managing expectations, it’s like running a marathon as the ground shifts beneath your feet. Measures and Metrics: Marketing costs (all stages).

Marketing 98

Marketing Marketers Management Branding 98

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

In the words of Jon Miller, VP of Marketing at Marketo, Marketing is not the arts and crafts guy anymore! Marketing is part of the organization that is now held accountable for revenue. Marketing is both an art and science. How do we create the perfect mix? CSO Insights asked companies.

Marketing 90

Marketing Marketers 90

Welcome Software

APRIL 13, 2022

There’s almost never a one-size-fits all approach to building or managing a content marketing team. In this section, we’ll cover the roles that will serve as the foundation for your content marketing team. . Content Marketing Manager . A content marketing manager is typically tasked with: . Guest blog posts.

Key Performance Indicator 59

Key Performance Indicator SEO Management Analytics 59

Adobe Experience Cloud Blog

JUNE 12, 2012

by Rick Siegfried Our friends at MarketingProfs hosted the most recent installation of their Digital Marketing World virtual conference series last Friday. The topic was that which no marketer can seem to get enough of these days, Social Media. Can You Really Generate Leads on LinkedIn? And the most beautiful thing?

Digital Marketing 122

Digital Marketing Whitepaper Marketing Marketers 122

Adobe Experience Cloud Blog

SEPTEMBER 20, 2010

How is demand being generated within your organization, and how much is marketing expected to drive vs. sales? The live session was hosted and moderated by Gerhard Gschwandter, Founder and CEO of SellingPower, and featured Bill Binch, VP of Sales and Customer Success at Marketo, and Barry Trailer, Co-Founder of CSO Insights.

Management 88

Management Marketing Marketers Branding 88

Neil Patel

MARCH 28, 2023

It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. You can easily segment those people by: Industry (like accounting vs. consulting) Location (big cities) Job title (middle managers vs. VP and C-level). However, with so many online options, where do you go to find potential leads?

User-Generated 145

User-Generated Advertising Advertisers eBook 145

Adobe Experience Cloud Blog

MAY 8, 2011

by Andrew Spoeth This post has been contributed by Kathleen Schaub, principal consultant at TrellisOne Consulting and former VP of Marketing at Sybase. In fact, this method works great for start-ups carving a foot-hold in the market. What opens an executive’s wallet? How do you identify critical issues amongst your prospects?

Whitepaper 93

Whitepaper Transform Thought Leadership Price 93

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  And why is it important to marketers?   There is nothing that can drag a sales (or marketing) engine to a grinding halt than having to focus on too many marginal leads. 

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. B2B purchases also generally involve multiple players who each have a stake in the final product chosen. Segmentation is the perfect way to get this done…fast.

Telemarketing 75

Telemarketing Customer loyalty Inbound Marketing User-Generated 75

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. B2B purchases also generally involve multiple players who each have a stake in the final product chosen. Segmentation is the perfect way to get this done…fast.

Telemarketing 74

Telemarketing Customer loyalty Inbound Marketing User-Generated 74

Welcome Software

JULY 5, 2022

I am your host, Laura Dolan, and we are joined by Erik Newton , VP of Marketing at Milestone Inc., Transcript: Laura Dolan ( 00:01 ): Hello, everyone and welcome to Content Intel, brought to you by Optimizely. who will be talking some testing and search engine optimization, or SEO, with us today. How's it going, Erik?

SEO 40

SEO Retail B2C Transform 40

Adobe Experience Cloud Blog

JULY 6, 2010

Unfortunately, many B2B marketers don’t have all day to watch a virtual event, or even follow the tweet stream, so I thought I would summarize the day, making sure everyone could benefit from some of the great ideas presented throughout the day. . cjablonski : Marketers must manage and engage relationships with buyers.

Management 91

Management Whitepaper B2C Education 91

Marketing Insider Group

OCTOBER 5, 2010

You can review both How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity for more detail on the emerging need for marketing to drive real sales and to quantify efforts. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing.

New Markets 75

New Markets Telemarketing Inbound Marketing Customer loyalty 75

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. Can you share some of the secrets to its success?

Management 73

Management Communications Promotion Customer 73

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. It serves as the basis for your sales and marketing strategy.&# Marketers sell stuff and sales people market stuff. Marketing spend is much more efficient.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 75

Moz

AUGUST 25, 2019

Posted by RuthBurrReedy Ruth Burr Reedy is an SEO and online marketing consultant and speaker and the Vice President of Strategy at UpBuild, a technical marketing agency specializing in SEO, web analytics, and conversion rate optimization. This is the first post in a recurring monthly series and we're excited! Feels pretty good, right?

Customer Journey 51

Customer Journey Analytics SEO CRM 51

Adobe Experience Cloud Blog

SEPTEMBER 9, 2010

I had the chance to interview Ron Ladouceur, Vice President and Executive Creative Director of Media Logic, a conversation-centric marketing firm. Ladouceur was a driving force behind the development of Media Logic’s Conversation-Centric Marketing model which helps companies looking for help to define their social media strategy.

Customer 83

Customer Whitepaper Shoppers Marketing 83

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

It was easy for the VP of Sales to see my results via a dashboard in the CRM system. This is why when a marketer brings back a list of leads, they only pick out a few to follow up with. So how do marketers find the right leads? At my previous company my success was measured by number of leads. Makes sense, right?

Inbound Marketing 93

Inbound Marketing Whitepaper Marketing Marketers 93

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. I will say it here: every B2B marketer should know how to do this.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75

Rock Content

OCTOBER 5, 2017

He’s stayed close to the game as a TV personality while I’m in the digital space of digital marketing strategy today. He’s stayed close to the game as a TV personality while I’m in the digital space of digital marketing strategy today. Daily blogs in stream format. Sports connect many of us. That’s why planning is so important.

Marketing 28

Marketing Marketers Digital Marketing Entertainment 28

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). But as boring as it sounds, I went back to basic marketing principles and thought seriously about where our audience 'hangs out'.

Thought Leadership 61

Thought Leadership Whitepaper User-Generated Shipping 61

Duct Tape Marketing

OCTOBER 3, 2018

Transcript of Why Sales and Marketing Need Each Other written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Marketing has never needed sales more and frankly, sales people have never needed marketing more than they do today. In this episode of the Duct Tape Marketing podcast, we talk with Pam Didner.

Marketing 56

Marketing Marketers Traditional Marketing User-Generated 56

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

B2C 75

B2C Telemarketing Customer loyalty Education 75

Kevin Indig

MAY 15, 2023

Some level of editing is needed for at least some pieces, and most marketers don’t have the time or desire to do it themselves. Human-crafted AI content delivers huge value to marketers who want to leverage the strengths of AI without the downsides. By now, you know you can’t publish pure AI content.

SEO 144

SEO User-Generated Real Estate Finance 144

Adobe Experience Cloud Blog

MAY 27, 2009

T he next interview in our B2B Marketing thought leader interview series is with Kristin Zhivago. Kristen is the author of " Rivers of Revenue: What to do when the money stops flowing " as well as the Revenue Journal blog , and is founder of Zhivago Management Partners, Inc. I have helped companies implement this strategy.

Thought Leadership 53

Thought Leadership Whitepaper Energy Manufacturing 53

Hootsuite

NOVEMBER 28, 2023

Finding ways to drive traffic through social media has always been an uphill battle for marketers. Amanda Natividad , VP of Marketing at SparkToro (and one of my favorite people to follow on any social platform), first introduced the term in this blog post. Luckily, zero-click content may be the answer we’ve been seeking.

User-Generated 97

User-Generated Social Media Marketing Branding Content Marketing 97