Marketing Insider Group

AUGUST 27, 2024

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. This tactic includes using relevant keywords, optimizing meta tags, and ensuring fast load times. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert.

Manufacturing

Martech

JULY 24, 2025

If you publish videos to YouTube using the same approach you use for blogs, you’re not alone. Many B2B content teams take what works for blog SEO (keyword research, metadata, titles, etc) and apply it to video. “Tags play a minimal role in your video’s discovery. At first glance, it makes sense.

SEO

Martech

DECEMBER 6, 2024

Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. These might include: Blog posts. It also knows about machine learning, marketing analytics, and Agile Marketing. What do marketers hate most about marketing analytics? Creating engaging imagery.

Transform

Buffer Marketing

DECEMBER 16, 2024

If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. Each website can have its own settings and analytics, making it easy to manage different brands from one dashboard. Price: The buff.ly link shortener is available on all Buffer plans, including the free plan.

Price

Marketing Insider Group

OCTOBER 22, 2024

Optimizing a blog for SEO is still one of the most effective ways to boost visibility and increase organic traffic, regardless of what some say. Using the right SEO tips can enhance your blog’s reach, audience engagement, and authority. Balancing keyword optimization and readability increases the chance of higher blog rankings.

SEO

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. Reporting and analytics: Generate reports and visualize your ranking data through charts and graphs. Tracking Tags Organize your keywords with tags to track performance metrics for specific keyword groups.

SEO

Sprout Social

JANUARY 22, 2025

This is where your LinkedIn analytics and tools like Sprout Social can really help. Check out Sprout Socials analytics highlighting how you can analyze your LinkedIn audience based on industry and job title. Want them to read a blog post? Note how Klaviyo tags brands in their post promoting customer case studies.

Marketing Strategy

Search Engine Land

JULY 31, 2024

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. Link Google Search Console with GA4 for data analysis By default, Google Analytics 4 does not automatically show Search Console data just by linking accounts. Processing.

SEO

Backlinko

JULY 15, 2025

One week, you write blog posts. Solution Aware content includes: Case studies How-to guides and educational content Podcast episodes or blog interviews Interactive tools or quizzes to assess needs or priorities Video testimonials from customers Problem Aware In this stage, prospects know they have a problem.

Customer

Buffer Marketing

JANUARY 16, 2025

BuzzSumo Talkwalker Mention Advanced analytics Starts at $49/month for up to 5,000 mentions. Compare your brand’s analytics with competitors. Track media coverage across social media, news, blogs, and podcasts. Some social listening tools extend this to include news sites, blogs, and forums.

Price

Martech

APRIL 7, 2025

Content generation assistant What it is: An application that generates marketing content, such as blog posts, social media updates and email newsletters. Content generation assistant prompt “Create a content generation assistant that helps marketers draft blog posts. How it works: Marketers connect their analytics tools (e.g.,

Key Performance Indicator

Marketing Insider Group

JANUARY 21, 2025

It’s also a practical way to get your blog content to the masses, especially if readers deem your posts share-worthy. That’s a lot of scrolling time, and crafting shareable blog posts can get your content onto more screens. Understanding Your Audience Creating shareable blog content starts with knowing your audience.

Entertainment

Orbit Media Studios

DECEMBER 17, 2024

[attach the persona] Content gaps across the industry: What topics are super interesting to this persona, but unlikely to be covered by the industry blogs? What are the most important topics in the personas industry that are the least likely to be covered by the popular blogs? Write an outline for an article on the following topic.

Thought Leadership

Search Engine Land

JULY 29, 2024

Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance. Content contextualization: SEO optimizes meta tags and content with keywords to improve search rankings.

User-Generated

Hubspot Marketing

DECEMBER 10, 2024

In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. Many of the startups I work with set up Google Analytics but are unaware of Google Search Console (GSC).

SEO

Backlinko

JANUARY 23, 2025

It’ll tell you exactly what’s wronglike a redirect error or improper canonical tags and how to fix it. Your title tags, meta descriptions, and page structure tell Google and potential buyers exactly what they’ll find on your site. A title tag is the clickable blue text that appears in Google search results.

Real Estate

Buffer Marketing

JANUARY 7, 2025

Prescient AI: Predict and optimize ad performance Source: Prescient AI Prescient AI takes the guesswork out of budget allocation for paid ads with predictive analytics. "Stay's predictive analytics also identified at-risk cohorts before they churned and helped us test tactics to increase retention," they share. "It's

Price

Hootsuite

JANUARY 10, 2025

Skincare company Glossier let the photos do the talking in this post just one sentence and a bunch of tagged products is all they needed to grab interest. If you’ve already got an active audience tagging you in posts (lucky!), Social media analytics is such an important part of the testing process. percent of users.

Entertainment

Search Engine Land

JULY 23, 2024

keyword optimization, meta tags, content quality). Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Blogging : Creating valuable blog content to attract and engage an audience. What does search engine optimization (SEO) include?

Digital Marketing

Martech

APRIL 1, 2025

Optimizing meta tags, headings and content structure. Key maintenance priorities include: Content updates: Regularly refresh pages, add blog posts and update case studies to keep information current and improve SEO. This should include using tools like Google Analytics to track user behavior, traffic sources and engagement metrics.

Transform

Sprout Social

JULY 30, 2025

A single customer might interact with several different types of content—like blogs, webinars, case studies, social posts or email newsletters—and visit your website multiple times before ever converting. If not, you may need to collaborate with your analytics teams to create a custom model within a BI platform.

Content Marketing

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Brands that produce hundreds of pieces of content each year suddenly find themselves with a library of thousands of outdated blog posts that erode brand trust and drag down their SEO. How often should you update content?

SEO

Backlinko

SEPTEMBER 6, 2024

Pros and Cons Pros Cons Quickly view on-page and technical SEO insights for any website Requires downloading a spreadsheet to view all image alt tags Price Detailed SEO Extension is free to use (there are no hidden fees—we checked!). For example, say you have a travel blog and want to examine your top competitors’ backlinks.

SEO

Buffer Marketing

AUGUST 7, 2024

Use analytics and social listening tools : Start from SocialBlade to find in-depth analytics on influencers, helping you track their growth, engagement rates, and overall influence​ Then, use BuzzSumo or Sparktoro to identify popular content in your niche and the influencers who share it.

Influencer Marketing

Hubspot Marketing

JULY 16, 2024

So, how can you make sure you apply each keyword to the right landing page or blog post? If you have a list of keywords that fit your offer, you can ask it to suggest topic ideas for blog posts. Please suggest three topic ideas for a blog post we could write.”. ChatGPT can give you a hand. Suggest content clusters.

SEO

SocialPilot

AUGUST 13, 2024

In this blog, we will take you behind the scenes of cross-posting and dig into whether this approach is really the ultimate solution for struggling social media marketers. So, make sure you spell the exact name they have while tagging their account or handle it on a different platform.

Social Media Marketing

Backlinko

NOVEMBER 1, 2024

Add Keywords to Your Pages The first places to add your keywords are your title tags and meta descriptions. Title tags are what often appear in your browser’s title bar and in search results. While meta descriptions are the descriptions that often appear below the title tags. Your title tag is a Google ranking factor.

SEO

Buffer Marketing

APRIL 30, 2025

Detailed analytics can help in understanding post performance and user engagement. 💡 Bonus tip : The Instagram app also supports shoppable galleries, product tagging, and built-in analytics when you link your profile to a website — making it easier to track what’s driving clicks.

User-Generated

SocialPilot

JULY 24, 2024

In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals. This shows organic brand awareness and whether people talk about you in their posts or comments without necessarily tagging you. The simplest one is to look into each platform’s native analytics section.

Key Performance Indicator

Marketing Insider Group

DECEMBER 3, 2024

This link can lead to your website, blog, or other social platforms. A well-placed CTA, like “Check out our latest blog” or “Sign up for updates,” directs followers to take action, boosting engagement across your platforms. Lastly, include a link and a call-to-action (CTA) in your bio.

Entertainment

Marketing Insider Group

AUGUST 4, 2025

You’ve built your website and maybe even published a few blog posts. On‑page basics matter: headings, meta tags, and user‑friendly URLs. For example, instead of “marketing”, target “how to write a blog post for beginners” That phrase has clearer intent and less competition. It shouldn’t feel overwhelming.

SEO

Backlinko

DECEMBER 29, 2024

These questions make great topics for FAQ pages and blog posts. If they have a blog post on how to clear a clogged drain, create a better version with step-by-step photos and videos. This includes the following elements: Title tag: This is the title that shows up in search results. Use Googles free Schema markup generator tool.

SEO

Sprout Social

JULY 25, 2025

Repost customer photos, tag them and explain their story in your caption. Create a weekly format, tag the person and explain what they did. Use a carousel to highlight key moments, tag those who made it possible and invite followers to share their memories with a dedicated hashtag. But don’t just pick any content.

Branding

Litmus

OCTOBER 17, 2024

In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel? Don’t just personalize by first name; go beyond merge tag personalization with emails that update when they’re opened with the latest content. a hard sell).

Email Marketing

Hubspot Marketing

JANUARY 22, 2025

Blog articles and website pages take time to get crawled and indexed by search engines. Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick.

Gen Z

Backlinko

JULY 10, 2024

This is where you can add your target keywords by: Manually pasting keywords in the box Using “ Import from… ” to add from Google Analytics Getting keyword suggestions from Semrush Once you’ve added all keywords, hit “ Add keywords to campaign ” and “ Start Tracking.” Click “ Continue To Keywords ” when you’re done.

SEO

Buffer Marketing

MAY 13, 2025

And if something really clicks, look for ways to repurpose it elsewhere — Rebecca often reworks strong LinkedIn posts into blog CTAs (calls to action). Brand mentions Brand mentions measure how often your brand name pops up in posts, captions, or comments, whether someone tags your @handle or just types your name.

Analytics