Lynton Web

MAY 3, 2023

SEO is a method to ensure your website and its content appear on search engine results pages (SERPs). It involves adding words and phrases people are searching for to find your content, and it helps boost organic traffic. Read more: Inbound Marketing 101: Do's and Don’ts for Keywords and Meta Tags Why Do You Need an SEO Strategy?

SEO 98

SEO Inbound Marketing Copywriting User-Generated 98

Hubspot Marketing

APRIL 2, 2024

If you want to curate others' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. If you don't know how to code at all, no worries — embedding external content is extremely easy.

User-Generated 96

User-Generated Place Management Customer 96

Rock Content

APRIL 10, 2024

To turn that trickle into a steadily growing number of visitors is completely possible—as long as you use the right SEO strategy to get the link to your website in front of the right sets of eyes. When interviewed, HubSpot reported that 60% of marketers agreed that inbound SEO content (blog posts, articles, landing pages, videos, etc.)

SEO 96

SEO Copywriting Branding Product 96

Lynton Web

JANUARY 31, 2023

As you plan out your inbound marketing strategy, don’t forget to include two essentials: keywords and meta tags. Don’t spend time on content that will not garner a return for your efforts! What Are Keywords and Meta Tags? Before we dive into dos and don’ts, let’s talk about what keywords and meta tags are.

Food 98

Food Inbound Marketing Shoppers User-Generated 98

Rock Content

MAY 3, 2024

Using e-books in content strategy is nothing new. For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. So, how do you transform static content into something that engages your audience? What Is Interactive Content?

Transform 87

Transform Key Performance Indicator User-Generated Education 87

Rock Content

APRIL 8, 2024

Developing a local SEO strategy is crucial in today’s digital landscape. While the basic idea behind local SEO isn’t difficult to understand, finding success in this critical marketing tool can be tricky. On-Page Optimization: Crafting Content for Local Relevance Successful SEO starts on your web pages with NAP.

SEO 88

SEO Place Promotion Marketing Strategy 88

Hubspot Marketing

JUNE 26, 2023

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Effective blog lead generation requires both creative and analytical skills. Here are the steps my team at HubSpot takes to generate leads from our blog. Audit existing blog metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Like Facebook, you can also post content like photos or videos.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Rock Content

APRIL 12, 2024

More importantly, what can you start doing today to give your SEO strategy a much-needed boost? What Is SEO Strategy for Small Business? As a small business, there’s a good chance you have local competition and a local target audience, so incorporating some local SEO strategies into your marketing plan is a wise decision.

SEO 92

SEO Key Performance Indicator Marketing Plan Target Market 92

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. If an entity appears prominently, include it in your content map. the price).

Transform 129

Transform SEO User-Generated Whitepaper 129

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Customer Marketing 122

Customer Marketing Branding Customer User-Generated 122

Search Engine Land

SEPTEMBER 25, 2023

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. Google, in particular, tends to favor content that embodies the principles of experience, expertise, authoritativeness and trustworthiness ( E-E-A-T ).

Customer Journey 127

Customer Journey SEO Customer Logistics 127

Search Engine Land

AUGUST 29, 2023

Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible. Let the SEO keyword strategy be your guide. Many best practices will apply to the profile and individual posts (content). Link to your website.

SEO 95

SEO Market Trends Branding Communications 95

Search Engine Land

NOVEMBER 9, 2023

In the early days, optimizing websites for search engines like AltaVista and Yahoo mainly involved adding keywords to the keyword tag and the content. Often, clients may not be interested in the technical intricacies of SEO, such as algorithms, meta tags, or backlink strategies. SUBSCRIBE See terms.

SEO 112

SEO Health User-Generated Education 112

Hubspot Marketing

DECEMBER 2, 2022

What makes a blog post bad? One way to prevent this is by creating an outline for your blog post. Table of Contents. How to Write a Blog Post Outline. Blog Post Outline Example. Crafting a Twitter Image Lead Gen Strategy. Measuring Your Strategy's Success. Crafting a Twitter Image Lead Gen Strategy.

Analytics 145

Analytics Place Management Marketing 145

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Hubspot Marketing

MAY 11, 2023

SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. Table of Contents What do SEO services do? Search engine optimization (SEO) is an important marketing strategy because it helps you rank higher on search engines. But where do you start?

Price 119

Price SEO eBook Succession Management 119

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Awareness campaigns are meant to do exactly what they say: to make customers aware of your brand so that when they finally enter the market, you have a leg up due to brand recognition.

Marketing Strategy 106

Marketing Strategy Marketing Marketers Shipping 106

Hubspot Marketing

DECEMBER 15, 2023

With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. Don’t Forget About Meta-Tags 3. Craft Quality Content Maximize Your Online Visibility with Bing Should you optimize for Bing? Prioritize Exact Keyword Matches 2.

User-Generated 88

User-Generated SEO Marketing Marketers 88

Hubspot Marketing

APRIL 4, 2022

Here, we'll cover the top SEO challenges facing marketers in 2022 and the five biggest trends to watch this year. A HubSpot Blogs survey identified the top three challenges of SEO marketing: 1. The number one challenge for marketers is keeping up with algorithm changes. SEO Challenges in 2022. Algorithm changes.

SEO 145

SEO Copywriting User-Generated Content Marketing 145

Hubspot Marketing

JANUARY 3, 2024

While those are important factors, and staying up on best practices is essential, resolving duplicate content issues should be your top priority. And when it comes to duplicate content, the devil is in the details — finding it and fixing the problem it causes on our sites. What is duplicate content? But it should be.

COS 97

COS SEO Health Copywriting 97

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Table of Contents What is keyword research? Instead, we should be creating content around what people want to discover.

SEO 102

SEO Inbound Marketing Transform Analytics 102

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Finally, use SEO tools to assess how your competitors might craft their own strategy.

SEO 131

SEO User-Generated Shoppers Retail 131

Sprout Social

APRIL 26, 2023

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. This content explosion isn’t imagined. Keep reading to see what we did, our results and learnings to bolster your strategy. And does it matter?) Impressions?

Thought Leadership 106

Thought Leadership Analytics Place Marketing Strategy 106

Neil Patel

JANUARY 25, 2021

The answer to these questions is simple: You need an Etsy SEO (search engine optimization) strategy. Why You Need an SEO Strategy For Your Etsy Shop. Search engine optimization (SEO) refers to the practice of developing content, copy, visuals, and a slew of other factors tailored to increasing search visibility.

SEO 135

SEO Shipping Shoppers Price 135

Search Engine Land

JANUARY 11, 2024

Here’s how to use these insights to inform strategies for improving E-E-A-T signals. Inform your content marketing strategy One of the most significant applications of the “About this result” feature is its ability to inform content marketing strategies. Business email address Subscribe Processing.

SEO 123

SEO Branding Marketing Strategy Content Marketing 123

Spiralytics

JULY 19, 2023

However, keep in mind that WordPress is a CMS (content management system). In fact, many brands have started utilizing the WordPress Schema Plugin to make their website content discoverable in the massive digital space. You will find many WordPress themes in the market. Sounds exciting? Great, let’s dive in!

SEO 75

SEO eCommerce Digital Marketing Management 75

Many Chat

JULY 8, 2022

You should absolutely be working hashtags into your Instagram marketing strategy. They are a powerhouse tool for getting your content and brand noticed. Instagram hashtags act as a search engine of sorts—they help filter content to specific niches and industries based on the tags you use. It defeats the purpose.

Fashion 111

Fashion Food Influencer Marketing Promotion 111

Hubspot Marketing

DECEMBER 1, 2023

Today, most generations see social media as their preferred platform for product discovery, while 87% of social media marketers who sell on their channels say its effective. In this blog post, we’ll go over: What are social selling tools? That way, you can see how social media factors into your marketing and sales strategy.

Price 99

Price CRM Social Media Marketing Management 99

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. Website link: Add links to your website and blog as this will help drive traffic to your domain.

Real Estate 84

Real Estate Marketing Marketers Promotion 84

Hubspot Marketing

JUNE 14, 2022

The SEO landscape is constantly evolving, and marketers must evolve along with it. Below, let's review the top six SEO challenges brands are facing in 2022, according to data from HubSpot Blog's 2022 Web Traffic & Analytics Report and other marketing experts. Top 6 SEO Challenges in 2022.

SEO 110

SEO Branding Analytics Management 110

Hootsuite

JULY 6, 2022

They’re reporting using features like shopping tags and the Shop tab. What are Instagram eCommerce tags? Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. Your Shopping tags will be listed in the Instagram Shop catalog. Other folks on Instagram can tag products too.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. Brand ambassadors.

Branding 130

Branding Logistics Influencer Marketing Affiliate Marketing 130

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Community blogging sites.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

SMA Marketing

OCTOBER 26, 2023

Search engines play an essential role in helping web users find the content they need, and understanding how they work is key to getting your website ranked highly. After this, it indexes the content by adding it to a database so that when search queries are entered, relevant pages can be generated. boosting organic rankings.

SEO 98

SEO User-Generated Digital Marketing Social Media Marketing 98

Buffer Marketing

MARCH 19, 2024

’ In fact, kicking off the YouTube SEO process first will help you decide the best way to approach a content idea or whether to go ahead with it in the first place.  How well the title, description, and video content match the viewer’s search. Kelly Ayres , Director of SEO at Jordan Digital Marketing, agrees.

SEO 113

SEO Analytics User-Generated Price 113