Search Engine Land

MARCH 11, 2024

Content curation and tagging Manually curating and tagging content can be a time-consuming and labor-intensive process. AI-powered CMS platforms can automate tedious tasks like image tagging, metadata creation and content categorization. Get the daily newsletter search marketers rely on.

Management 114

Management User-Generated Analytics SEO 114

Search Engine Land

DECEMBER 13, 2023

.” But with the mainstreaming of AI in marketing and SEO , Wix added AI capabilities to its SEO tools to increase access to SEO capabilities: Within the editor, the Create AI text tool allows users to generate keyword-focused copy intended for specific page types and intents.

SEO 115

SEO User-Generated Manufacturing Customer Journey 115

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. The left-hand column contains the Account Settings, where you can share access, remove users, delete your account, etc. You can find your GA4 measurement ID, tagging instructions, enhanced measurement settings, and more here.

Analytics 138

Analytics User-Generated eCommerce Advertising 138

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. Understanding user intent is key to this.

SEO 90

SEO Gen Z User-Generated Health 90

Search Engine Land

NOVEMBER 9, 2023

In the early days, optimizing websites for search engines like AltaVista and Yahoo mainly involved adding keywords to the keyword tag and the content. Often, clients may not be interested in the technical intricacies of SEO, such as algorithms, meta tags, or backlink strategies. Get the daily newsletter search marketers rely on.

SEO 112

SEO Health User-Generated Education 112

Hootsuite

APRIL 25, 2024

If you’re tagged in any user-generated content (UGC) , use it to your advantage and repost it (with credit, of course). It has access to over 150 million sources, including blogs, forums, videos, news, reviews, and social networks. User experience and interface. Tagging and search. Social listening.

Management 88

Management Price Analytics User-Generated 88

Search Engine Land

AUGUST 29, 2023

Incorporate relevant keywords based on how users might try to find the profile. Choose the most relevant tags and/or categories on platforms that use them, and consider integrating them into your website’s keyword strategy. On YouTube, categorial tagging happens behind the scenes, too. Complete your profile information.

SEO 95

SEO Market Trends Branding Communications 95

Martech

DECEMBER 13, 2023

.” But with the mainstreaming of AI in marketing and SEO , Wix added AI capabilities to its SEO tools to increase access to SEO capabilities: Within the editor, the Create AI text tool allows users to generate keyword-focused copy intended for specific page types and intents.

SEO 105

SEO User-Generated Manufacturing Customer Journey 105

Scoop.it!

MARCH 7, 2024

You need to consider user intent, pain points, and motivation before mapping out strategic campaigns to nurture your customer from awareness to purchase. For example, could a user with a disability access and make the most of your content in the same way as a user without a disability? Older people with less tech expertise.

Management 90

Management SEO Content Marketing Customer Marketing 90

Sprout Social

MAY 7, 2024

However, social media practitioners face one common challenge when it comes to monitoring on the TikTok app : you can only track mentions that directly tag your brand. A TikTok monitoring tool with advanced AI can automatically categorize user interactions and engagements.

Branding 100

Branding Analytics Management Customer 100

Hubspot Marketing

MAY 16, 2023

billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2 Platforms like Facebook , Twitter , and LinkedIn are often called “networking” platforms because they allow user accounts to interact with each other in a variety of different ways. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Martech

NOVEMBER 27, 2023

Stretch your resources with generative AI blog posts, subject lines and more (beta) If your team and budget have shrunk, these generative AI capabilities enable you to do more with less and make sure you spend your time on the tasks that matter most. This feature is in addition to the workflow “Needs Review” tab.

User-Generated 84

User-Generated Law Management Communications 84

Search Engine Land

APRIL 1, 2024

Linking to a page from other places on a website gives Google the signal that you feel the page is relevant to users. Speed Over the past few years, Google has been relying more on user experience signals to help rank pages. It may have more internal links pointing toward it, suggesting it is the version you want users to visit.

Energy 118

Energy SEO Education Place 118

Hubspot Marketing

JANUARY 3, 2024

What's more, if you frequently write about similar topics, you most likely have some common phrases For instance, on my blog, I talk extensively about brand messaging, my framework for copywriting and content creation, and marketing strategy. Session IDs Sites may often track a user's session across their website so they can tailor content.

COS 97

COS SEO Health Copywriting 97

Many Chat

MAY 20, 2022

In 2016 the platform launched its “product tagging” feature, enabling business owners to tag products in their IG feed to take customers straight to their shops, increasing engagement and overall sales. Later, Instagram introduced the addition of native checkout features, which allows users to purchase products directly from tags.

Product 98

Product eCommerce Promotion Branding 98

Rock Content

JULY 25, 2023

It involves optimizing various elements of your web pages, such as content, meta tags, and URLs, to make your site more appealing and relevant to both search engines and users. The better optimized your site and content, the better your site’s overall user experience.

SEO 80

SEO User-Generated Place Product 80

Neil Patel

AUGUST 26, 2021

A great meta description should compel users to click on your page in the search results to learn more. Meta descriptions help users decide if they want to click on your website in a search result. If you’re using meta descriptions properly, you have an opportunity to add a meta tag that isn’t in your content.

SEO 145

SEO Price Product Analytics 145

Scoop.it!

MAY 4, 2023

The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published. What is User Generated Content? What is User Generated Content? User-generated content can thus be exceedingly beneficial for your brand when leveraged effectively.

User-Generated 93

User-Generated Gen Z Law Promotion 93

Buffer Marketing

MARCH 19, 2024

  YouTube is effectively the video version of its parent company, Google, so the way users discover videos on the social media platform is a lot like how they search for something on the search engine. It’ll help you cover all the areas YouTube users want to learn about on any given topic.

SEO 112

SEO Analytics User-Generated Price 112

Neil Patel

JUNE 8, 2021

Faster mobile pages + readable content = better user experience. Paul Shappiro, from Search Engine Land, lays out the three part structure of AMP : The AMP plugin renders mobile pages faster by cutting back on the HTML coding and rendering only those suitable for mobile users. Insanely Fast-loading Web Pages That Users Love.

Marketing 143

Marketing Marketers Analytics SEO 143

Hubspot Marketing

APRIL 26, 2022

Blog - A webpage that includes blog posts related to specific topics and/or industry. Bounce Rate - The amount of users who leave a webpage after only viewing one page. Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Keyword - A word that a user enters in search.

SEO 136

SEO Marketing Marketers Advertising 136

Neil Patel

JULY 8, 2021

Engaging with users takes mere minutes but has the potential to boost your revenue significantly. Thank users for taking the time to interact with your posts. Instagram giveaways can be an excellent way to generate user engagement. Instead, ask users to upload Instagram photos about your e-commerce brand or follow your page.

Branding 144

Branding User-Generated Price Shipping 144

Rock Content

MAY 3, 2024

Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy. Source: Hubspot ) Interactive experiences convert two times more likes and shares. The e-book is customized to the user’s position and goals, with a qualifying question asked at the beginning.

Transform 80

Transform Key Performance Indicator User-Generated Education 80

Spiralytics

JULY 19, 2023

Many brands prefer WordPress for its user-friendliness and low costs, so it’s perfect for both small and large businesses. Test your website speed Website loading speed is a big factor in user satisfaction. In fact, a website that takes more than 3 seconds to load tends to experience a low conversion rate. Sounds exciting?

SEO 75

SEO eCommerce Digital Marketing Management 75

Search Engine Land

OCTOBER 23, 2023

With the impending “threat” of Google’s Search Generative Experience (or SGE), SEOs are scrambling to do anything that can give them an edge in the SERP. Whether you operate an ecommerce platform, a local business, a news site, or a blog, Bard can analyze your content and recommend schema markup that precisely matches your content type.

SEO 138

SEO User-Generated eCommerce Customer 138

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. McDonald’s also brings the customer experience to life through the user-generated TikTok content they repost on their own channel.

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Search Engine Land

AUGUST 10, 2023

Two critical facets of this interdependent digital ecosystem are search engine optimization ( SEO ) and customer experience (CX). A well-optimized website attracts more traffic, and a positive customer experience ensures that the traffic converts into loyal customers. Convert visitors into customers. Retain customers in the long run.

SEO 92

SEO Customer Journey User-Generated eCommerce 92

Spiralytics

AUGUST 23, 2023

You also have to make sure that your content is organized and tagged properly so that search engines can properly read it. Schema markup is all about tagging your content to help search engines better interpret the context of a web page, allowing them to rank your content appropriately on the results page.

SEO 52

SEO eCommerce Place Product 52

Search Engine Land

SEPTEMBER 6, 2023

Other expected trends and consumer behaviors include: Generative AI As virtual and augmented reality continue to stake their foothold on interactive shopping experiences, consumers are also discovering new products with Google’s Search Generative Experience (alongside shopping ads ) and via conversational AI like Bard and ChatGPT.

SEO 131

SEO User-Generated Shoppers Retail 131

SMA Marketing

OCTOBER 26, 2023

Search engines play an essential role in helping web users find the content they need, and understanding how they work is key to getting your website ranked highly. Google is also placing a higher emphasis on user experience once a visitor reaches your website. What Effect Does SEO Have on Your Search?

SEO 98

SEO User-Generated Digital Marketing Social Media Marketing 98

Neil Patel

DECEMBER 27, 2022

Category pages are essential for both users and search engines. For users, category pages help to organize content and make it easy to find what they’re looking for. Find out which keywords are most relevant to your products and use them throughout your page, including in the title, headings, and meta tags.

SEO 91

SEO Shoppers Customer loyalty Product 91

Hubspot Marketing

JUNE 14, 2022

Below, let's review the top six SEO challenges brands are facing in 2022, according to data from HubSpot Blog's 2022 Web Traffic & Analytics Report and other marketing experts. The HubSpot Blogs surveyed 400+ web traffic analysts to identify the top SEO challenges in 2022. Top 6 SEO Challenges in 2022.

SEO 111

SEO Branding Analytics Management 111

Digital Marketer

JULY 13, 2023

This means taking all the necessary steps to make your website appear higher in search results when users search for related keywords. If your website is not indexed, users won’t be able to see it, which means you can’t rank on search engines. What does “ indexing ” mean? Because “53.3% What does a sitemap do?

eCommerce 82

eCommerce SEO Price Product 82

Many Chat

DECEMBER 13, 2022

Launched in October 2022 on the @nikefootball Instagram account, the Engage Mbappé Mode campaign encouraged users to engage their “Mbappé mode”, go fast and get active, through a series of daily challenges over seven days, delivered by Lil Mbappé. It’s time to Engage Mbappé Mode. The outcome. Key takeaways.

Communications 98

Communications Advertising Advertisers Analytics 98

Hubspot Marketing

JULY 18, 2022

Facebook Shops and Pink Tag Boutique. According to HubSpot Blog Research, Facebook is the most popular social site for purchasing products, with 36% of consumers reporting they'd purchased a product directly from the platform. Pink Tag Boutique, a Kentucky-based clothing and accessories boutique, saw immense growth on the platform.

Gen Z 117

Gen Z eCommerce Fashion Retail 117

Hubspot Marketing

DECEMBER 15, 2023

With more than a billion monthly users , Bing is the second most popular search engine globally. Don’t Forget About Meta-Tags 3. There are four key factors underlying Bing’s ongoing relevance: Substantial User Base Bing might not have the same search volume as Google, but it still boasts a substantial user base.

SEO 89

SEO User-Generated Marketing Marketers 89

Hubspot Marketing

FEBRUARY 24, 2023

what your page is about, including image alt text, keyword usage, meta descriptions, H1 tags, URL naming, and internal linking. This tells search engines to prioritize the www version of your site and redirects all users to that URL. Update all canonical and hreflang tags accordingly.

SEO 127

SEO User-Generated Place Product 127