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3 DAM considerations before adopting genAI

Martech

Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. Research at the University of Pittsburgh discovered that Google Jobs showed higher-paying job ads to men more than it did to women. On what data was your genAI trained? I would think so.

Price 99
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This Month: International Women’s Day, Coke’s “Masterpiece” Campaign, and More!

TechWyse

Aside from the change in weather, this month had some exciting events, notably International Women’s Day, St. But if one thing is for sure, it’s that the marketing world wasn’t at a standstill. From International Women’s Day ads to Coke’s “Masterpiece” campaign, here’s what happened this month in marketing.

Gen Z 52
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How Dental Art by Erika Elescano generated 12,000% ROI using Manychat in just 60 days

Many Chat

Ninety-five percent of our clients and leads are women, and almost all of them are mothers,” Walter explains. OFM treatment is largely aimed at women bringing their children to the consultation.”. Dental Art by Erika Elescano offers general dentistry, as well as cosmetic and specialist dental services across three offices in Peru.

CRM 98
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IG Summit Recap Day 2 

Many Chat

As expert Mario Moreno brought to our attention in his breakout session, Influencer marketing is a real thriving industry. Because of online shopping and brands increasing their social media presence the market for influencers are on the rise. Women growing their business ventures using social media. Click to messaging.

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Content Marketer of the Year Shares the REI Story

Content Marketing Institute

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

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How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)

Hubspot Marketing

However, you could be more marketable than you think. Tag brands in your posts. Explaining "You'll be reaching thirty-something, working women, primarily from New York, who often use Instagram first thing in the morning and prefer fitness content" is certainly more powerful than saying, "You'll be reaching women.".

Fashion 142
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Best SEO Strategies For Ecommerce Websites in 2023

Digital Marketer

Search engine optimization can make or break an online store – optimizing for search engines is essential for any ecommerce website if you want to stand out from the competition and increase traffic. This means taking all the necessary steps to make your website appear higher in search results when users search for related keywords. Because “53.3%