Search Engine Land

APRIL 4, 2024

Dig deeper: Top 5 SEO data pitfalls to avoid for accurate analysis and reporting 2. Dig deeper: Top 5 SEO data pitfalls to avoid for accurate analysis and reporting 2. If non-brand performance is the primary factor, look for the leaks – aka the URLs and keywords that are trending down. What does the trend line tell us?

SEO 117

SEO Analytics PR Branding 117

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Social Media Marketing 129

Social Media Marketing Marketing Marketers Influencer Marketing 129

Sprout Social

JANUARY 11, 2024

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Branding 107

Branding Transform Health Analytics 107

Rock Content

AUGUST 18, 2023

If you’re familiar with Rock Content, you know that we’re global leaders in content creation. Over 10 years, we’ve developed blogs in English, Portuguese, and Spanish, attracting over 8 million monthly visitors. What might surprise you is that very little of our content is produced in-house.

Price 96

Price SEO Communications Product 96

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. It is vitally important for our careers to be at the top of these rankings. This will get the attention of the marketers at the brand, thanking them …and giving them the chance to reshare it. By Andy Crestodina Congratulations! You just got some media coverage. AI can help.

PR 105

PR SEO CMO Energy 105

Scoop.it!

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. However, not all marketing newsletters are equal.

Marketing 90

Marketing Marketers Digital Marketing SEO 90

Hubspot Marketing

JANUARY 23, 2023

And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023? Which Marketing Strategies are Most Effective?

Marketing 81

Marketing Marketers Management Promotion 81

Customers.ai

FEBRUARY 7, 2024

These are the folks who don’t just follow trends; they’re out there setting them. Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Hubspot Marketing

OCTOBER 31, 2023

Now, with a premium plan and hundreds of plugins to expand the tool’s capabilities, marketers have realized ChatGPT’s potential to become a high-functioning assistant to make life easy. We found the top five marketing use cases you can explore (and prompts to use): 1. ChatGPT can simplify this process.

User-Generated 111

User-Generated Education Market Research Customer 111

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Buffer Marketing

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines. Here are some top tips for creating a great LinkedIn profile.

Thought Leadership 127

Thought Leadership Transform Communications Branding 127

Set Up

SEPTEMBER 26, 2023

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas. The takeaways from these blogs are not only informative, but incredibly insightful for any marketer on their career path.

Market Trends 59

Market Trends Health Transform Marketing 59

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. This year, Sprout Social expects to reach 10 million impressions from our Employee Advocacy platform alone. More than two-thirds (68%) of marketers report their organization already has an advocacy program.

Thought Leadership 130

Thought Leadership Education Communications User-Generated 130

Rock Content

FEBRUARY 21, 2024

So this is the content – be it in the form of videos, images, social media posts, or blogs – that is created and shared by your own team members. Some might not be comfortable with the intricacies of social media posting or creating top-notch content. Audiences believe them more than C-Suite messages or generic marketing content.

Transform 93

Transform User-Generated Branding Education 93

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Read on to find out about the 10 best AI marketing tools you can use to speed up your workflows.

Transform 86

Transform Copywriting Marketing Marketers 86

Exposure Ninja

AUGUST 4, 2022

Check out this podcast for our top tools of 2022. We’ve compiled a list of 50 of the best SEO blogs, courses, videos, podcasts, conferences and tools to get you started. The Best SEO Blogs. Moz creates useful tools for both web marketers and SEOs. The 10 Very Best SEO Blogs. Looking for SEO tools?

SEO 98

SEO Copywriting Analytics Digital Marketing 98

Sprout Social

OCTOBER 25, 2022

A high level of brand awareness is the competitive edge that keeps a business top of mind for consumers. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others.

Branding 129

Branding Customer Journey Marketing Automation Platform Fashion 129

Hootsuite

NOVEMBER 23, 2020

Content curation is a valuable strategy for all content marketers. This could be a valuable blog post from a company in your field, expert advice from a relevant thought leader, or anything else that you think your audience will appreciate and enjoy. Establish yourself as a thought leader. What is curated content?

Social Media Marketing 145

Social Media Marketing Content Marketing Management Marketing Plan 145

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Transform 77

Transform User-Generated Marketing Marketers 77

Neil Patel

DECEMBER 16, 2021

This is on-trend with what we have seen in digital ad spend growth. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. That’s how you stay on top of search results!

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Hubspot Marketing

MARCH 15, 2023

For example, you might read a fun listicle, like "The Top 10 Movies of 2020," or a more informational one, like "7 Steps to Build a Website." If you search for your intended keyword and find most marketers are creating “Ultimate Guides” on the topic, it's better to avoid a listicle format. Take risks. Try out-of-the-box ideas.

Millennials 90

Millennials CRM B2C eCommerce 90

Set Up

OCTOBER 4, 2022

The Gartner’s annual CMO Spend and Strategy Survey that measures marketing budgets, spending, and priorities revealed that marketing budgets for 2022 were drastically better compared to the last few pandemic-riddled years. An increase of marketing spending means marketers will need to prioritize their goals and marketing budgets.

CMO 52

CMO Health Marketing Marketers 52

Hubspot Marketing

DECEMBER 8, 2023

62% of business leaders across industries have invested in AI to help their employees. To top it off, they may also receive more tailored responses from service agents. Marketing and Sales Journeys More and more people prefer to research products and services independently online.

Customer 103

Customer Gen Z User-Generated Analytics 103

Hubspot Marketing

MAY 2, 2022

While there are many qualities that make someone a great leader, this list focuses on three areas that anyone can use: Leadership Resources for Empathy. Empathy makes it onto every top ten list for leadership qualities. These resources can help you be a more empathetic and authentic leader. Let’s get started. No Straight Path.

Price 110

Price Whitepaper Communications Non-Profit 110

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

CMO 132

CMO Thought Leadership CRM Communications 132

Rock Content

JULY 11, 2023

While it’s true that many of the SERP results that dominate Google’s first page will be substantial enterprise brands and household names, don’t think there’s no room left at the top for your brand. How much your SERP marketing expenses ultimately add up depends entirely on your methods of choice. Doing so is incredibly worthwhile.

SEO 97

SEO User-Generated Branding Advertising 97

Hubspot Marketing

SEPTEMBER 29, 2022

Businesses use KPIs to figure out whether they are reaching their top goals. Key performance indicators can help: Keep high-level goals top of mind. For example, say your marketing team is selecting a KPI for its growth goals. But what if your blog's top-ranking keywords don't relate to your business goals?

Key Performance Indicator 143

Key Performance Indicator Customer Acquisition User-Generated Health 143

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

Businesses Grow

DECEMBER 12, 2022

Once you can jog for 10 minutes without stopping, start increasing the distance of your runs. Joeri Billast contributed this one: ME: Who are ideal guests for my Web3 marketing podcast? ChatGPT: Ideal guests for your Web3 marketing podcast could include industry experts, influencers, and thought leaders in the Web3 marketing space.

Entertainment 145

Entertainment Food Place Health 145

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. In this post, we’re exploring the role of fresh content in SEO, its impact on SEO marketing, and practical strategies you can implement to keep your content fresh and engaging.

SEO 93

SEO Non-Profit User-Generated Content Marketing 93

Backlinko

JANUARY 8, 2024

Well, let me tell you that there are a bunch of ways to do that, with one of the primary ones being affiliate marketing. Gaming affiliate marketing is about partnering with companies to promote their games or gaming products and earning a commission for each sale or referral. billion as of 2022, with projections to reach $583.69

Affiliate Marketing 52

Affiliate Marketing Promotion Product Price 52

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Marketing Presentations.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Customer Journey 134

Buffer Marketing

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them.

Management 85

Management Social Media Marketing Finance User-Generated 85

Neil Patel

JULY 29, 2021

They aren’t some newfangled tech trend. They’ve been an essential marketing tool for decades. Respondents could choose from receiving either: A $10 Amazon gift card for free, or A $20 Amazon gift card for only $7. Everyone sampled chose the free $10 option instead. Ariely ran a related experiment.

Customer 145

Customer eBook Whitepaper User-Generated 145

Rock Content

JULY 9, 2020

The key to success in the world of Digital Marketing is offering qualified experiences to the consumer. To attract and nourish leads, enabling financial return , a marketing strategy must be able to engage them. Recently, for example, the trend is to use long-form storytelling. Why are brands using this strategy?

Marketing Strategy 75

Marketing Strategy Thought Leadership User-Generated Marketing 75

Hubspot Marketing

JANUARY 5, 2024

That means blog posts, articles, social media posts, website copy, etc. Content creation is a critical component of most businesses' marketing strategies — as of 2020, 70% of marketers now actively invest in content marketing. So, what is the actual definition of content writing? 12 Content Writing Tips 1.

Health 106

Health Entertainment SEO eBook 106