Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. Thus, ranking in the top positions is still a good goal. Ecommerce SEO can be painful.

eCommerce 84

eCommerce PR Real Estate SEO 84

Hubspot Marketing

NOVEMBER 3, 2023

Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. They can assess where your traffic and leads are coming from, what content they interacted with, if and when they converted, and how long it took to become a customer.

Marketing 110

Marketing Marketers Analytics Energy 110

Hubspot Marketing

JANUARY 13, 2023

A day or so later, you receive an email from the auto company that created the survey about how they could help you take care of your car. Leads are part of the broader lifecycle that consumers follow when they transition from visitor to customer. You finally sit down for dinner at the end of a long day. What is a lead?

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

AWeber

MARCH 16, 2023

You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. But if you don’t have a start-to-finish plan for connecting with your prospects at every stage of their customer journey, you’re wasting your time. After a person becomes a paying customer, your job is done.

Email Marketing 117

Email Marketing Customer Education eBook 117

Hubspot Marketing

FEBRUARY 22, 2023

Before I share lead magnet examples, let's quickly review the conversion path that turns website visitors into leads – and the role email marketing plays in this process: Call to Action (CTA) : This is the button that website visitors click to access the resource you're offering. What is a good lead magnet? A good lead magnet should: 1.

eBook 145

eBook Finance User-Generated Transform 145

Vertical Response

MAY 29, 2023

In the digital age, email has become a critical tool for businesses to reach out and engage with their customers. However, manually sending out individual emails to a large customer base can be time-consuming and inefficient. What is Email Automation Software?

Price 95

Price CRM Email Marketing Analytics 95

Hubspot Marketing

APRIL 4, 2024

People use keywords to find solutions when conducting research online. In other words, our audience is coming to us for helpful content that provides the answers they’re looking for. Then, you can use these topics to dictate which keywords you look for and target. Table of Contents What is keyword research?

SEO 102

SEO Inbound Marketing Transform Analytics 102

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. If you move quickly, you have a chance to capture all of these opportunities: Social media reach Networking SEO and rankings Trust and credibility Here is a quick guide for maximizing the value of media coverage, capturing all of those benefits in 20 different ways.

PR 106

PR SEO CMO Energy 106

Hubspot Marketing

JULY 28, 2022

It turns out that the "make a good first impression" principle holds true not only in face-to-face encounters but in email interactions as well. It turns out that the "make a good first impression" principle holds true not only in face-to-face encounters but in email interactions as well. The Components of an Impressive Welcome Email.

Customer 145

Customer Non-Profit User-Generated Customer loyalty 145

Hubspot Marketing

AUGUST 10, 2022

We’ll go over how to write a cover letter and provide cover letter templates to help you perfect your own. We'll let the 11 templates below this list do most of the talking. We'll let the 11 templates below this list do most of the talking. My answer is one not many of them wanted to hear: "sometimes." Sometimes it will be read.

Management 145

Management Communications Education SEO 145

Search Engine Land

JANUARY 11, 2024

While there are undoubtedly many other applications of these technologies for SEO and digital marketing, my aim with this analysis is to: Inspire you to think creatively about available machine learning APIs and how you use them daily. Methodology To test the models’ performance, I’ve put them against one another on the same data (i.e.,

Transform 134

Transform SEO User-Generated Whitepaper 134

Hubspot Marketing

MAY 16, 2023

Have you ever spoken with customer service via a chatbot? An AI assistant mimics human-like interactions and can assist in various activities — from organizing your inbox to responding to customer queries. Here, we'll cover a variety of use cases, along with 12 AI tools for productivity, time management, and more.

CRM 95

CRM Marketing Marketers User-Generated 95

AWeber

JUNE 21, 2022

Have you ever labored over a piece of content — whether it was a blog post, article, podcast, or video — hit publish and… nothing happened? Instead, let email automation do its job: Share your newest content with your fans via email and stop letting social media algorithms decide your fate. Send email. No problem!

Promotion 124

Promotion Product Advertising Advertisers 124

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 113

Email Marketing Health Marketing Marketers 113

Search Engine Land

OCTOBER 24, 2023

Let’s say you’re using ChatGPT and need to create a content calendar for the next 30 days, you can: Tell it what industry you’re in, put context about your business, mission and goals and that you need to create a content calendar for the next 30 days [insert social media platform]. They are increasingly prevalent in a variety of industries.

Content Marketing 126

Content Marketing User-Generated Marketing Marketers 126

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. With some minor changes in the prompts, you can use them to get your desired output.

Transform 77

Transform User-Generated Marketing Marketers 77

Marketing Insider Group

JUNE 22, 2023

Automated marketing is a system for targeting leads and customers with pre-programmed messages. These tools reach out through electronic formats, including email, social media, and texting. You could start by buying lead lists and sending automated marketing messages with generic templates. We’ve got the answers here.

Real Estate 101

Real Estate CRM Inbound Marketing Marketing 101

AWeber

NOVEMBER 9, 2022

You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page white papers and beyond. A lead magnet is a freebie you give your subscribers for joining your email list. These gifts are called lead magnets or incentives.

eBook 109

eBook Whitepaper Health eCommerce 109

Hubspot Marketing

MAY 16, 2023

In this post, we’ll review what generative AI is, its benefits, limitations, use cases, and tools to add to your marketing stack. Benefits of Using Generative AI Limitations of Using Generative AI When to Use Generative AI Generative AI Tools How does it work? We’ll discuss the benefits of using AI below.

Price 101

Price User-Generated CRM Copywriting 101

Buffer Marketing

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. For instance, a creator might use a content calendar to plan their posts, a writing tool like ChatGPT to draft their content, and a social media scheduling tool like Buffer to automate their distribution.

Fashion 110

Fashion New Technology Branding Product 110

AWeber

FEBRUARY 29, 2024

A one-page website is exactly what it sounds like: a site containing a single HTML page, with no links to additional pages (like a blog, contact page, or About Us page). When to consider a one-page website Let’s consider the main reasons why you might choose a one-page website template over a classic website. ?

User-Generated 67

User-Generated Promotion Shoppers SEO 67

Customers.ai

MARCH 17, 2023

It’s easier than ever to send emails to thousands of people. There are dozens of tools that let you send hundreds or thousands of emails at once. Getting those emails delivered? Spam filters, promotions folders, and strict domain reputation guidelines stand between you and your customers. What is Email Deliverability?

Promotion 122

Promotion User-Generated Price Customer 122

Neil Patel

DECEMBER 16, 2021

At the time of writing this, InternetLiveStats shows that over 5 billion people are using the Internet. If you’re a small business owner trying to compete in the big leagues , this blog is for you. If you’re a small business owner trying to compete in the big leagues , this blog is for you. Most people have. Don’t get me wrong.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

Whitepaper 95

Whitepaper Customer eBook Energy 95

Exposure Ninja

AUGUST 8, 2023

We’ve split this guide into two sections, as potential customers are either: 1. We’ve split this guide into two sections, as potential customers are either: 1. How you can market to these customers depends on the stage of the funnel, so let’s start with the top of the funnel. But don’t worry.

Law 98

Law Price Finance Marketing 98

Backlinko

MAY 8, 2024

Here are the results: HKM Employment Attorneys has the top spot on Google Maps and in Google search. This is especially true if your site pages appear at the top of SERPs. A sustained top ranking on search engines can also significantly increase organic traffic. Want to attract prospects and land more cases from search engines?

Law 71

Law SEO PR User-Generated 71

Hubspot Marketing

JULY 28, 2023

This can be blog posts, videos, podcasts, e-books, and more. On your blog, you publish articles brimming with tips and tricks for staying productive at work. To take it one step further, you include a sign-up form for a free trial of your app at the top of every article — giving readers a chance to convert into customers.

Price 83

Price Marketing Mix Key Performance Indicator User-Generated 83

Vertical Response

JUNE 5, 2023

In today’s world of digital marketing, email marketing has become a crucial tool for businesses of all sizes. With the help of email marketing software, companies can not only promote their products and services but also build strong relationships with their customers.

Email Marketing 63

Email Marketing Price Marketing Marketers 63

Customers.ai

JANUARY 26, 2024

Try it Free, No Credit Card Required Get The X-Ray Pixel Lead Generation Tools The following B2B marketing tools have everything required to convert more prospects into customers. B2B Marketing Tool: Sales Handy SalesHandy is a pretty cool email productivity tool that I’ve only recently learned about. I certainly have, multiple times.

CRM 111

CRM User-Generated Analytics Marketing 111

CXL

JUNE 16, 2022

You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. They map out a repeatable process to avoid chaos and confusion in your team and with customers. This consistency creates familiarity, breeding trust that turns prospects into customers and customers into advocates.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Exposure Ninja

DECEMBER 4, 2023

Want to learn more about email marketing for law firms? Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. Save time with automation Automation is another benefit of law firm email marketing.

Email Marketing 52

Email Marketing Law eBook Marketing 52

Unbounce

MAY 16, 2023

To stay on top of it all… well, it’s a full-time job. That means you can plan, produce, schedule, and monitor your content faster—so you can get back to doom-scrolling with the rest of us. Wanna learn how to use AI in your social media marketing? How can AI be used in social media? What are the benefits of using AI?

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Hubspot Marketing

JUNE 30, 2023

Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns , big website redesigns , big social media plans , big everything. 1) Use actionable language. 1) Use actionable language. client call. client call. which is no chump change.

eBook 97

eBook PR Whitepaper Place 97

AWeber

JUNE 21, 2022

Have you ever labored over a piece of content — whether it was a blog post, article, podcast, or video — hit publish and… nothing happened? Instead, let email automation do its job: Share your newest content with your fans via email and stop letting social media algorithms decide your fate. Send email. No problem!

Promotion 88

Promotion Product Advertising Advertisers 88

Exposure Ninja

MARCH 18, 2022

Here are our top 20 B2B lead generation ideas that you’ve (probably) not used yet. Add a CTA to Your Blog Content. Let’s start with a super easy change you can make that will make your blog content work harder for you. All your blog content should have at least one CTA included. Use Automated Chatbots.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

AWeber

MAY 3, 2022

Want to make your brand more visible to your target audience - so you can attract and convert more customers? Leverage the power of email marketing. Email marketing has been proven to provide ample benefits for ecommerce. There are tons of different email marketing strategies that are perfect for ecommerce businesses.

eCommerce 121

eCommerce Marketing Strategy Social Media Marketing User-Generated 121

Hootsuite

AUGUST 16, 2023

This blog is like your treasure map to the shores of a well-run social media plan. Seafaring metaphors aside, get ready for the top ten hands down best social media planning tools in 2023! Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Price 89

Price Social Media Marketing CRM Analytics 89