Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. keyword optimization, meta tags, content quality). Bounce rate: The percentage of visitors who leave your site after viewing only one page.

Digital Marketing

Hubspot Marketing

JULY 10, 2024

It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google. Rank tracking is one very important part of your SEO strategy — and our Ultimate Guide to SEO covers the rest, outlining everything you need to get your website and blog ranking.

Price

SocialPilot

JULY 24, 2024

You need to know which social media metrics to track to tell the whole story and decipher hidden actionable insights. In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals. Let’s dive in and discover the metrics that truly matter.

Key Performance Indicator

Backlinko

DECEMBER 29, 2024

Want to know why some plumbing businesses dominate Google’s first page while others struggle to get noticed? They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. per month in Google Ads. It’s not luck. The best part? every month.

SEO

SocialPilot

JULY 20, 2025

A YouTube content calendar is your strategic roadmap, a centralized hub where you plan, organize, and track all your video content from ideation to publication. million videos are uploaded on YouTube each day, it’s easy for your audience to forget you, especially if you post without any consistency.

Transform

Buffer Marketing

MAY 13, 2025

  You might be testing a new format, tracking audience growth, or trying to understand how people interact with your posts. And while it’s tempting to track everything, more data doesn’t always mean more clarity. KPIs are the specific metrics you’ve chosen to track towards your goals.

Analytics

Buffer Marketing

APRIL 30, 2025

Detailed analytics can help in understanding post performance and user engagement. Whether you’re building on-brand visuals, editing videos, or writing scroll-stopping captions, these tools help you stay consistent and creative — without spending hours or hiring a designer.

User-Generated

Sprout Social

OCTOBER 28, 2024

Plus, we’ll share tips for tracking and increasing brand mentions so you can feel empowered to make informed decisions, build stronger audience relationships and improve your brand reputation. They can involve tags, hyperlinks and @-mentions. What are brand mentions? They may not say the brand’s name, but allude to it.

Branding

Marketing Insider Group

JULY 28, 2025

You want publishing, engagement, analytics, and team alignment all handled smartly. Quick Takeaways Best tools handle scheduling, engagement, and analytics in one dashboard. You also get an analytics tab that breaks down engagement trends by post type and time of day. Plus, Hootsuite’s analytics provide ROI tracking.

CRM

Hootsuite

OCTOBER 18, 2024

IMO =in my opinion, ELI5 = explain like I’m five (years old), CMV = change my view. Avoid being too promotional People added the word Reddit to the end of their Google search queries 32 billion times in 2023 because they want “a trusted second opinion before they buy.” And with an average visit time of almost 19 minutes!)

Marketing

Buffer Marketing

OCTOBER 28, 2024

Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. It helps you manage your online presence so you can post consistently and on a schedule you choose — which can help improve engagement. The Create space is one of my favorite features.

Digital Marketing

Hubspot Marketing

MARCH 4, 2025

Content planning software is a tool that helps you organize, schedule, track progress and post-dues, and manage your content creation process with teammates in one place. It keeps your ideas, deadlines, briefs, publishing, and content distribution tasks on track, whether youre working solo or as part of a team. Analytics.

Price

Backlinko

JANUARY 23, 2025

You also have travel blogs, tourism boards, accommodation sites, and tourist attraction websites. This includes Google’s recent addition: AI Overviews. Others, like Google Flights and Google Hotels, keep users within Googles ecosystem. Now, imagine you manage one outdated, overpriced resort there.

SEO

SocialPilot

JUNE 18, 2025

I’ve worked with social media managers, agencies, and business owners who’ve wrestled with the same thing. Social media is a powerful tool for staying visible in a crowded market, and businesses with a consistent presence are more likely to be tagged, shared, and chosen over time. People don’t buy from brands they don’t know.

Real Estate

SocialPilot

JUNE 27, 2025

This blog is your roadmap to building a high-performing social media content strategy in 2025—one that aligns with your marketing goals, speaks directly to your audience, and makes every post count. You’re managing limited resources and tight timelines. GA4 (Google Analytics 4): Dive into user journeys, interests, and referral sources.

Thought Leadership

SocialPilot

AUGUST 5, 2025

In this blog, we’ll show you how to turn raw social data into tangible marketing results by collecting the right metrics, using the right tools, and making data-driven decisions that drive growth. But having clear goals will help you determine what you should be tracking. That’s where strategy comes in. Drive traffic? Convert leads?

Analytics

Zumvu

JUNE 17, 2025

They track brand names, hashtags, or industry buzzwords across platforms, flagging positive or negative vibes. AI analytics tools break it all down, crunching likes, shares, comments, and reach. AI trend-spotters scan platforms nonstop, tracking rising hashtags, audio clips, or post styles. Guessing what works wastes time.

Finance

Backlinko

JUNE 23, 2025

Including writing, video creation, and customer research. View each tool’s highlights here: What Are the Best AI Marketing Tools? This includes SEO blog posts, product descriptions, email campaigns, and more. I’d spend weeks organizing data and tagging themes. But ONLY if you pick the right tools. Short on time?

User-Generated

Vertical Response

JULY 21, 2025

Wondering how SEO engine optimization can help your website rank higher on search engines like Google? Effective SEO performance measurement requires tracking key metrics like organic traffic and bounce rate, along with leveraging tools for data-driven decision-making.

SEO

Sprout Social

MARCH 17, 2025

When your customers share photos, videos or reviews of your product, their honest reactions are a priceless illustration of how beloved your brand is. They also seek better technology to track performance and impact. Social media managers know the ins and outs of internet culture and understand their audience thoroughly.

Social Media Marketing

SocialPilot

JUNE 19, 2025

That’s exactly why we created this blog. We’ve put together a fresh, practical breakdown of 20+ types of social media content, not just the usual suspects like memes and videos, but also AI-enhanced formats, immersive experiences, and strategy-backed use cases. “The average human attention span is approximately 8.25

Thought Leadership

Buffer Marketing

FEBRUARY 4, 2025

So, whether you’re managing social media, editing videos, or planning content, you’ll find something here to make your life easier. It doesn’t stop there: Buffer’s analytics help you see what’s working, while its AI Assistant makes brainstorming and repurposing content effortlessly.

Transform

Vertical Response

JUNE 11, 2025

Best practices for modern email marketing include crafting engaging subject lines, leveraging data analytics for optimization, and ensuring regulatory compliance to build trust with recipients. Marketers had to work within the constraints of basic email clients, which lacked sophisticated automation and analytics capabilities.

Transform

Backlinko

FEBRUARY 20, 2025

Largest Contentful Paint (LCP) is one of Googles three Core Web Vitals. Google provides three scoring ranges for LCP: Good: 2.5 Check your analytics to see if slower LCP correlates with higher bounce rates or lower conversion rates. This view shows your LCP score. What Is a Good LCP Score?

User-Generated

SocialPilot

JULY 11, 2025

Hence, any reviews with videos and images in them are readily trusted by a reader, leading to instant decision-making. Search engines like Google prioritize businesses that have frequent, quality reviews , treating them as signals of credibility and relevance.

Shoppers

Backlinko

MAY 12, 2025

Here are the platforms you can manage with Buffer: Facebook Instagram Threads TikTok LinkedIn YouTube X/Twitter Pinterest Google Business Profile Bluesky Mastodon Heres what I love about Buffer: Manage Your Content Workflow with a Built-in Kanban Board Buffer gives you a simple, visual way to manage your entire content workflow.

Management

SocialPilot

FEBRUARY 17, 2025

Thats rightpeople locate brands, blogs, and businesses through platforms like Facebook, Instagram, LinkedIn, and even TikTok. Tip: Optimizing your profile with keywords, structured bios, and consistent branding helps improve visibility on both Google and platform searches. How This Strategy Boosted Website Traffic?

Transform

Campaign Monitor

MAY 27, 2025

5 (13K+ reviews) Constant Contact User-friendly email marketing Event management tools $12/month 4.1/5 Beyond email marketing, Campaign Monitor offers powerful audience segmentation, advanced analytics with revenue attribution, AI writer, and transactional email capabilities. ” — Shaley M.

eCommerce

Orbit Media Studios

JULY 17, 2025

These articles stand out, both for your audience and in your analytics. They won’t necessarily be used as title tags or email subject lines. These subheads should be formatted using <h2> or <h3> tags, not just bolding. They’re the big winners. How are they different? What makes them special?

SEO

Hootsuite

FEBRUARY 14, 2025

The YouTube algorithm is a system that recommends videos to users based on their interests, viewing history, and engagement patterns. In this blog post, well cover everything youve been dying to know about the YouTube algorithm: how it works, key ranking factors, and ways to optimize for more views.

Analytics

Search Engine Roundtable

JUNE 9, 2025

Google AI Mode will be incorporated into web search over time. Google Search Consoles Discover performance report is missing data from June 5th and 6th. The Google search ranking volatility tools were heated over the weekend but the SEO industry was pretty quiet. Google Business Profiles are disappearing for some.

SEO

Search Engine Roundtable

JUNE 6, 2025

Google updated its event and recipe structured data. Google AI Mode added charting and data visualizations. Google AI Overviews and Bing Copilot Answers can now show Shorts. Google is testing a new sponsored label in the search results. Google Local Service Ads is testing replacing "Google Screened" with "Google Verified."

Finance

Jeff Bullas

MARCH 1, 2023

To win at Google, you need to have not only a strong SEO skillset to influence its algorithms but you also need access to the right SEO tools that make this process easier and more effective. Google Analytics 6. Google Search Console 7. We exclusively use Yoast plugin on the Mailtrap blog. Yoast SEO 4.

SEO

Hootsuite

DECEMBER 7, 2020

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence.

Analytics

Hootsuite

MAY 3, 2021

UTM parameters are a simple, straightforward, and reliable way to track traffic online. And they work with Google Analytics. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. You should use the first three in all UTM tracking links.

Analytics

Neil Patel

JUNE 8, 2021

A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. The AMP plugin was born out of a collaboration between tech giants like Google and Twitter. Use AMP-approved extensions if you want to have videos on your page.

Marketing

Hubspot Marketing

FEBRUARY 26, 2019

Today, a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos. That last part -- video -- continues to be on the rise. One increasingly important place to do that is on YouTube, a video distribution website used by the masses -- HubSpot included.

SEO