Buffer Marketing

JANUARY 16, 2025

They help you monitor brand mentions on major social media platforms, identify emerging trends in your niche, and package these online conversations into actionable insights for your social media strategy. Google Alerts Answer Socrates Exploding Topics Finding trending topics Free plan available. Spot trends before they go mainstream.

Price

Scoop.it!

OCTOBER 2, 2024

Blog Posts and Articles Blog posts and articles are in-depth UGC where customers share detailed experiences and insights about your products or services. Encouraging loyal customers to write guest posts for your blog not only diversifies content but also builds community trust.

User-Generated

Martech

JANUARY 21, 2025

Repurposing involves adapting content to a new format such as converting a blog post into a video or webinar. For example, an in-depth guide could become: A blog post that highlights key statistics. For example, a well-researched report could provide weeks worth of material for blogs, social posts and email campaigns.

Whitepaper

Businesses Grow

JULY 17, 2024

I realized that I’d written more than 3,000 blog posts and had never written about curiosity. Curious marketers don’t just follow trends; they create them. The two most important “soft skills” in marketing are empathy and curiosity. How un-curious of me. Curiosity also keeps us humble.

Marketing

Backlinko

OCTOBER 23, 2024

For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Pro tip: Use social media listening tools to identify trending topics and frequently asked questions in your niche. For example, blog posts and infographics can attract top-of-funnel audiences.

Marketing Strategy

Marketing Insider Group

SEPTEMBER 2, 2024

Experimenting with different content formats like blog posts, videos, infographics, and podcasts helps you identify which formats best engage your audience. Formats like blog posts, videos, infographics, and podcasts offer unique ways to deliver your message. The placement of your CTA can significantly affect its effectiveness.

Content Marketing

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Define Clear Objectives Start by outlining why you are building a blog. For instance, if the focus is lead generation, your blog should provide helpful resources that encourage sign-ups. Together, they keep your blog dynamic.

Thought Leadership

Martech

JANUARY 7, 2025

Make sure youre working with pillar pages linking to in-depth blogs like How CRM helps sales teams close deals faster. For example, a rich blog post for a fintech company could be titled What is embedded finance? and provide direct answers such as: Predictive analytics uses historical data to forecast future trends.

SEO

Hubspot Marketing

DECEMBER 12, 2024

Digital content includes, but is not limited to: Blogs/Articles Videos (Static and Live) Podcasts Images (Photographs, Graphics, Infographics) Emails (Newsletters, RSS feeds, transactional emails) Downloads (Guides, Reports) Webinars Templates Interactive Tools (Quizzes, Calculators, etc.) It incorporates a trending topic.

Tentpole

Marketing Insider Group

OCTOBER 21, 2024

This goes beyond just re-evaluating all those evergreen blogs you’ve been leveraging. An even easier method to update your content right away, as noted in a CMSWire article , is to just change the date and stats in year-based trend-related pieces (e.g., “The It’s to keep it alive, exciting and engaging. Are they still “on brand”?

Marketing Strategy

Marketing Insider Group

SEPTEMBER 16, 2024

For example, AI can write blog posts, create digital art, or even compose music, all within a fraction of the time it would take a human. Unlike AI, which follows predefined algorithms, humans can analyze trends, assess shifting market needs, and adjust content strategies accordingly.

Transform

Hubspot Marketing

MAY 7, 2025

Its a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. From blogs to templates to courses, if youre wondering how to learn social media marketing, these resources will accelerate your knowledge. The website publishes regular blog content with valuable tips and insights.

Social Media Marketing

Marketing Insider Group

MARCH 3, 2025

A structured funnel guides buyers through awareness, consideration, and decision stages, using blog posts to answer questions, address concerns, and provide solutions. Businesses that use blog content effectively create a steady flow of engaged prospects. Quick Takeaways: Blog posts educate, build trust, and lead readers toward action.

Content Marketing

Marketing Insider Group

AUGUST 27, 2024

Industry reports help you stay informed about market trends and competitor activities. Staying attuned to market trends and customer needs ensures that your marketing efforts are relevant and effective. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert.

Manufacturing

SmartBrief - Marketing

DECEMBER 3, 2024

Here are some of the ongoing data privacy trends and tactics marketers should be aware of heading into 2025. Conclusion Data-driven marketing will be a key trend for brands and marketers in 2025. So what can marketers do to both respect consumers’ wishes while also ensuring their messages reach the right audiences?

Marketing

Marketing Insider Group

DECEMBER 4, 2024

Refreshing existing blog content creates a valuable opportunity to reach new readers and boost website engagement. Recycling old blog posts boosts SEO by targeting new keywords. High-performing blog posts offer strong foundations for repurposing. Repurposed content can reach new audiences across multiple platforms.

eBook

Hubspot Marketing

SEPTEMBER 9, 2024

Jay Fuchs , HubSpot Sales blog editor, says the best way to boost productivity is to get into a groove no matter where you're working. But how are marketers actually leveraging these trends and tools? Remote work isn‘t a passing trend. Here's what marketers have to say about the debate. A hybrid culture supports marketers best.

Product

Marketing Insider Group

AUGUST 12, 2024

Having a blog just for the sake of having a company blog is pointless. However, that’s not to say blogging doesn’t work. If you’re having trouble creating better blog content, here are a few tips to help you start. If you want to create better blog content, you need to do the following: 1.

User-Generated

Marketing Insider Group

JANUARY 20, 2025

Creating consistent, high-quality blog content can be a challenge for any businesses juggling multiple priorities. Outsourcing content writing to a blog writing agency gives you access to a team of professional writers, editors, and strategists who specialize in creating impactful content. Why Consider Outsourcing Content Writing?

Thought Leadership

Hootsuite

JANUARY 10, 2025

Using clear, carefully selected data, you can effectively capture the attention of your audience then, you can guide them towards your own website or blog for more information. Pinterests Trend Forecasts are an excellent example of curating data into manageable groups that tell a story. 6 steps to effective data storytelling 1.

PR

Hootsuite

JULY 26, 2024

Trending hashtags: A word cloud of the most-used hashtags from your competitors’ top posts based on your chosen metric. This is particularly useful if you see an unexpected result or an overall change in the trends of your social performance. Performance by post type: How different types of posts performed based on your chosen metric.

Analytics

Backlinko

DECEMBER 6, 2024

Swim University Sales Funnel Experiment As a ToFu strategy, Matt attracts prospects with blog posts and YouTube videos about pool maintenance. That includes blogs about solving common pool problems and case studies with deeper data. Their blog, which now gets 1.9M Lets take a look at our example. The ToFu strategy works well.

Customer Journey

Hubspot Marketing

JANUARY 16, 2025

After explaining each step, Im going to show you how this looks using the example of a blog post from my website, Walk The Camino Portugus. Blog posts. As an example, Im going to be analyzing blog content for my travel site. For example, SurferSEO might assign a blog post an optimization score of 72. Email marketing.

Analytics

Hubspot Marketing

OCTOBER 28, 2024

I did this for a blog post and YouTube channel, but the same can also be applied to individual videos. Whenever there's a viral trend or song, best believe Duolingo will find a way to incorporate it into its TikTok content, and the videos almost always go viral. Trend / Current Event Yes, I‘m bringing up Duolingo again.

Video Marketing

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. Historical ranking data: Access past ranking data to identify trends and patterns. At the top, you’ll find the “Visibility Trend” chart. Like blog categories or specific groups of products.

SEO

Buffer Marketing

AUGUST 7, 2024

For example, watch brand Breda Studio would benefit from searching hashtags like #watchtok or #womenswatches to find relevant TikTok creators​ Explore influencer directories : Platforms like Instagram and TikTok have directories where you can start your search and find popular and trending influencers in various niches.

Influencer Marketing

Marketing Insider Group

SEPTEMBER 3, 2024

Optimizing Content for Different Platforms: Tailor your content for blogs, social media, and email. Guest Blogging and Partnerships: Expand your reach by contributing to other websites or collaborating with industry influencers. Guest blogging and partnerships can drive traffic back to your site and boost credibility.

Digital Marketing

Martech

OCTOBER 31, 2024

They can shape your content strategy across media channels like blogs, social media and email newsletters. AI tools automate the processing of large data sets, uncover insights and predict trends impossible to identify manually. Artificial intelligence is critical for managing and analyzing this information effectively.

Analytics

Search Engine Land

JULY 11, 2024

Is there a relevant theme or trending topic you ultimately want to focus the research on? With clean and abundant data on hand, analyze everything to uncover trends, patterns, preferences and new content opportunities. The right graphics can simplify complex information and better illustrate relationships or trends.

Whitepaper

Buffer Marketing

JULY 18, 2024

  Google Trends See the relative search popularity of topics Limitations:  None Google Trends shows the popular search terms over time, which is useful for uncovering seasonal variations in search popularity. Works for desktop and mobile. Check for truncation issues and fix them instantly. Alternatives:  SEOlyzer 22. 

SEO

Martech

NOVEMBER 25, 2024

As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next. Since they’re typically creating or working with content across various mediums — from social posts to blogs to video content — the right equipment can be transformative.

Transform

Search Engine Land

JULY 29, 2024

Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance. Study topics, response structures and cited sources to identify trends and preferred answer formats, such as paragraphs, lists, videos or tables.

User-Generated

Search Engine Land

JULY 17, 2024

Trending topics represent popular or emerging points of discussion online. In SEO , trends are opportunities to connect with a wider audience when they are most engaged. A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies.

SEO

Hubspot Marketing

DECEMBER 4, 2024

How to Develop a Newsletter Content Strategy Newsletter Content Trends Newsletter Content Ideas What is newsletter content strategy? Newsletter trends come and go, audiences shift, even business objectives change. Let’s get started. Table of Contents How to Develop a Newsletter Content Strategy What is newsletter content strategy?

Education

Hubspot Marketing

DECEMBER 10, 2024

In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. Source Your website structure should be optimized across your site, including your blog. Heres an example.

SEO

Martech

OCTOBER 24, 2024

It also uses AI to analyze data and identify key trends. This platform lets users manage multiple content projects, create web pages and blog posts, and generate large amounts of content. lets users discover trending social media posts across various industries, helping marketers stay updated on industry trends.

User-Generated

Buffer Marketing

JULY 31, 2024

The ability to spot trends from a vast web of information : Seeing new information pop up every day and sharing it is one thing; connecting the dots is another. Find newsletters that interview people in your niche, share relevant news, and help you stay on top of trends. It’s the difference between a retweet and a quote tweet.

User-Generated