Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 107

Energy Marketing Marketers Direct Mail 107

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 107

User-Generated Price Retail Marketing 107

Hubspot Marketing

MAY 8, 2023

Page load times, keywords, content quality, and videos are all things that can affect SEO. In this article, we'll explore the various AI tools available to you, but first, let's dive into how marketers use AI and the definition of AI SEO. How Marketers Use AI What is AI SEO? So, what do these statistics tell us?

SEO 120

SEO User-Generated Copywriting Health 120

Buffer Marketing

JANUARY 4, 2023

Have you ever wished Siri was just a little more powerful than a voice assistant you ask about the weather? Launched by OpenAI in November of 2022, ChatGPT is an artificial intelligence-powered chatbot that you can ask pretty much anything. Meet ChatGPT. And thinking up ideas for a weekly newsletter is not for the faint of heart.

User-Generated 131

User-Generated Food Promotion SEO 131

Marketing Insider Group

APRIL 8, 2024

That’s right—in a world awash with generic AI solutions, CustomGPT stands out by offering something that seems almost too good to be true: customization that actually meets your specific requirements. Understanding CustomGPT At its core, CustomGPT is a version of OpenAI’s famed Generative Pre-trained Transformer (GPT) models.

Transform 104

Transform Customer Management Communications 104

Rock Content

MAY 3, 2024

For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy. Why do you need to meet this demand?

Transform 52

Transform Key Performance Indicator User-Generated Education 52

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends.

Video Marketing 137

Video Marketing Marketing Marketers Promotion 137

Hubspot Marketing

JANUARY 5, 2024

That means blog posts, articles, social media posts, website copy, etc. Content creation is a critical component of most businesses' marketing strategies — as of 2020, 70% of marketers now actively invest in content marketing. This means the role of a content writer is more in-demand than ever before.

Health 106

Health Entertainment SEO eBook 106

Hubspot Marketing

DECEMBER 13, 2023

Content makes the world go 'round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. This growth is fueled by increased cash flow from brands and higher demand for content. Two years later, Shorts continues to grow.

Gen Z 87

Gen Z B2C User-Generated Branding 87

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Typically, they operate within a network of vetted influencers, which can be helpful to benchmark against other campaigns or market sectors. Affiliate marketing. Guest blogging.

Branding 128

Branding Logistics Influencer Marketing Affiliate Marketing 128

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 127

Whitepaper Content Marketing Thought Leadership Marketing 127

Search Engine Land

OCTOBER 31, 2023

From free, visual-driven guides and videos on YouTube and other training-specific platforms like Google Skillshop , all the way down to tried-and-true case studies, trial-and-errors, and walk-throughs of what works in the real world (and what doesn’t), abundant free knowledge shapes our industry. Marketing O’Clock.

SEO 114

SEO Transform Digital Marketing Education 114

Businesses Grow

JUNE 19, 2023

It’s hard to believe, but it’s been nine years since I wrote a well-known blog post called Content Shock. For many businesses, competing would become increasingly expensive, and content marketing would not be a sustainable strategy. And it’s not just written content flooding the market.

Education 135

Education Branding Content Marketing Place 135

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

Influencer Marketing 89

Influencer Marketing User-Generated Education CRM 89

Businesses Grow

JANUARY 8, 2024

This is the year of video! This post covers 10 non-obvious social media trends: Marketing speed Why social media will upend search The big new platform on the horizon Why influence is everything Social listening platforms in trouble The essential role of community Social commerce Designer commerce Watermarked content Local content hubs 1.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Supply and demand are in effect. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .

Search Marketers 160

Search Marketers Marketing Strategy Marketing Marketers 160

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 83

Digital Marketing Gen Z Manufacturing Customer Journey 83

Hubspot Marketing

DECEMBER 12, 2023

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. In my role on the AI Marketing Solutions (AIMS) team at HubSpot, I’ve seen first-hand how integrating AI can directly improve campaign metrics. 7 Essential AI Insights for Marketers in 2024 1.

Transform 96

Transform User-Generated Marketing Marketers 96

Rock Content

APRIL 26, 2023

If you haven’t spent 500 days in a cave and out of touch with society, you know that Artificial Intelligence (AI) has taken over social media and blogs. After all, is it possible to replace these professionals and create content only through tools that create texts, images and videos? But AI makes content creators apprehensive.

Content Marketing 74

Content Marketing Transform eBook Marketing 74

Scoop.it!

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. That’s precisely what we’ll be discussing in this blog post. What Is Content Marketing? Why Should Brands Bother With Content Marketing? So let’s dive in.

Content Marketing 92

Content Marketing Branding User-Generated Outbound Marketing 92

Buffer Marketing

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. They are the invisible threads that weave together the various elements of content creation, from idea generation to production, distribution, and analysis. Why are systems so crucial in content creation?

Fashion 103

Fashion New Technology Branding Product 103

Businesses Grow

NOVEMBER 14, 2022

Too short for a blog post, too big to ignore. A research report showed that 71 percent of in-house marketers and 68 percent of agencies are outsourcing their content needs to freelance creators. They also reported that the most effective type of content for driving results seems to be blog posts (!). Specific industry knowledge.

Education 128

Education Digital Marketing Branding Content Marketing 128

Buffer Marketing

DECEMBER 7, 2023

One of the posts from my inconsistent days Then, everything shifted when I crossed paths with Mary Imasuen , the Social Media Marketing Lead at a law firm where I interned.   In my case, I found my sweet spot in content marketing, the African startup and VC scene, and career development – the pillars of my content strategy.

Transform 124

Transform Energy Social Media Marketing Law 124

Search Engine Land

AUGUST 18, 2023

As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. People’s preferences drive key changes in search and content environments Online consumers have evolved, demanding instant, relevant, and accurate answers to their questions and needs.

User-Generated 97

User-Generated SEO PR Content Marketing 97

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing?

Content Marketing 131

Content Marketing Customer Journey Marketing Marketers 131

Martech

MARCH 13, 2023

ChatGPT’s launch in November 2022 spurred a debate among marketers. Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Generate three outputs.

Whitepaper 77

Whitepaper Copywriting Transform User-Generated 77

Search Engine Land

FEBRUARY 19, 2024

You are competing with ads, SERP features, and soon integrated generative AI in the form of the Search Generative Experience (SGE). Get the daily newsletter search marketers rely on. That could be a unique angle, including some kind of guide or tool, video if everything is text, text if everything is video.

SEO 116

SEO Whitepaper User-Generated Price 116

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

CXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Templafy generated 475% ROI with lead generation. You’ll also learn how to approach ABM and lead generation to engage your ideal customer. The result?

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78

Girl Power Marketing

AUGUST 24, 2023

With autumn just around the corner, we’re preparing to say goodbye to 2023 and usher in a new year filled with fresh marketing ideas and strategies. One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. billion toward influencer marketing efforts.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. This is where an advanced lead generation strategy comes in. The new generation of digitally savvy customers does a bulk of their product research online. At the same time, the goal of lead generation has evolved to meet these changing customer habits.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

User-Generated 114

User-Generated Finance Marketing Marketers 114

Hubspot Marketing

JANUARY 13, 2023

Inbound lead generation offers a solution. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. Marketing Qualified Lead (MQL). Why do you need lead generation? What is a lead?

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed.

Content Marketing 103

Content Marketing Transform Finance Marketing 103

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. To meet this challenge, however, you’ll first need to determine which content marketing trend s are here to stay and why Enter video content marketing.

Entertainment 73

Entertainment Video Marketing Thought Leadership Education 73