Hubspot Marketing

OCTOBER 25, 2023

Good writing matters in marketing. If the copy you craft doesn’t draw visitors in, that can hurt your click-through rate, lead conversions, and sales. In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers.

Whitepaper 113

Whitepaper Copywriting User-Generated PR 113

Hubspot Marketing

JUNE 28, 2023

Good thing this article breaks down the best hard skills for resumes, explains why they matter, and tells you how to showcase them best. What are hard skills? How to Showcase Hard Skills on Your Resume Hard Skills to Show on Your Resume What are hard skills? This gives employers solid proof of what you can do.

CRM 89

CRM Digital Marketing Management User-Generated 89

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? But, marketers can apply it to content and campaigns. Yes, it sounds boring.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Sachs Marketing Group

JULY 5, 2023

Good website design combines aesthetics with functionality. It features a clean layout, intuitive navigation, responsive design for mobile devices, fast load times, and engaging content. This results in low traffic, poor conversion rates, and ultimately, a negative impact on revenue. What Makes A Good Website Design?

Transform 52

Transform SEO Communications Branding 52

Rock Content

NOVEMBER 14, 2023

It’s the place most of your existing and future customers will go to connect with your brand or take a closer look at what you have to offer, so it needs to cover all the right bases. Here, we’ll dive into the essentials modern web designers and brand owners need to cover when it comes to building a streamlined user experience.

SEO 72

SEO Place Branding Product 72

Buffer Marketing

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? Identify what keeps them up at night." Tough question. Interview them. Learn their language. Listen intently.

Copywriting 55

Copywriting PR SEO Content Marketing 55

Hubspot Marketing

JUNE 6, 2022

A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. Web copy can make the difference between a visitor and a lead. Most marketers can identify poor web copy when they see it. Too often, we write without diving into the purpose of the content.

Copywriting 126

Copywriting Inbound Marketing SEO Product 126

Hubspot Marketing

DECEMBER 1, 2023

Instead, marketers and designers need to take a more strategic approach. Table of Contents How to Create a Lead Generation Website How to Increase Leads on Your Website How to Create a Lead Generation Website To understand how to optimize our website, we'll have to first gain a basic understanding of the lead generation process.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Orbit Media Studios

DECEMBER 12, 2023

Different traffic sources, different content strategies, different goals and conversions. The smart web development company advises their client to do two things related to GA4 and website launches: Always check (and repair) GA4 issues when the website project kicks off. You don’t yet know what kind of traffic declined.

Analytics 69

Analytics Copywriting SEO PR 69

Rock Content

NOVEMBER 22, 2023

In the world of Digital Marketing, where conveying a message is paramount, colors can determine the conversion rate on a landing page. As a Creative Designer at Rock Content, I continuously create color combinations organically, drawing upon the knowledge I’ve accumulated throughout my career. What is Color Accessibility?

Health 80

Health Place Communications Digital Marketing 80

Rock Content

JUNE 27, 2023

Over the last decade, Rock Content has been an industry leader for content marketing and SEO for businesses. For a long time, our SEO focus was centered on increasing traffic in order to increase brand awareness and position ourselves as an expert in the marketing and content communities.

SEO 75

SEO User-Generated Transform Education 75

Neil Patel

JUNE 8, 2021

When it comes to your website, speed matters. What is AMP? What Are Accelerated Mobile Pages (AMP)? In simple terms, Accelerated Mobile Pages is an open-source project designed to optimize faster mobile pages. Webmasters, marketers, and SEOs have analyzed how AMP can affect mobile web pages. Is it still relevant?

Marketing 143

Marketing Marketers Analytics SEO 143

SMA Marketing

AUGUST 31, 2023

Every day, we come across web pages, but how many stick out and leave an impression on our minds? How many of these sites were so captivating that you spent time digging deeper into the content? In this post, we will give you five simple tips to improve your homepage design and create a remarkable experience for your website visitors!

Digital Marketing 52

Digital Marketing SEO Product Customer 52

Hubspot Marketing

FEBRUARY 24, 2023

Pro tip: Create a website designed to convert using HubSpot's free CMS tools. Let’s quickly cover what each means. On-Page SEO On-page SEO refers to the content that tells search engines (and readers!) On-Page SEO On-page SEO refers to the content that tells search engines (and readers!)

SEO 127

SEO User-Generated Place Product 127

Lynton Web

MAY 3, 2023

What Is Search Engine Optimization? SEO is a method to ensure your website and its content appear on search engine results pages (SERPs). It involves adding words and phrases people are searching for to find your content, and it helps boost organic traffic. What’s the Difference? Old and New SEO. Not so much.

SEO 98

SEO Inbound Marketing Copywriting User-Generated 98

Lynton Web

NOVEMBER 9, 2023

Creating successful web and digital marketing campaigns requires a clear understanding of performance, trends, and opportunities. What is a Scorecard? Understanding website traffic helps us optimize for better user experience and conversion. Let’s explore our approach. It's the foundation of all our data-driven decision-making.

Key Performance Indicator 59

Key Performance Indicator Customer Acquisition User-Generated eBook 59

Rock Content

APRIL 3, 2023

White-label blog content is a service that enables you to outsource content tasks to a third-party such as a freelancer or agency. With white-label blog content services, you own whatever written content the third party creates. Why Outsource Content Creation?

Price 80

Price SEO Social Media Marketing Content Marketing 80

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 91

Content Marketing Real Estate User-Generated Marketing 91

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. Read this blog post to know what a “good” clickthrough rate is , according to industry benchmarks.

Email Marketing 126

Email Marketing Analytics User-Generated Marketing 126

Hubspot Marketing

JUNE 30, 2023

On our own CTAs, we've seen small changes yield 30% increase in conversion. On our own CTAs, we've seen small changes yield 30% increase in conversion. So if you only have a few minutes in your week to optimize your conversion rates, souping up your out-of-date and gnarly looking calls-to-action is the way to go.

eBook 97

eBook PR Whitepaper Place 97

Neil Patel

JANUARY 18, 2022

Without them, visitors don’t know what to do next. That makes landing pages critical for conversions. What do you do? I know you don’t have the time or bandwidth to sit and fiddle with back-end code and figure out how to design a beautiful landing page. What about hiring a web designer or a developer?

Price 109

Price CRM Analytics Digital Marketing 109

Neil Patel

OCTOBER 27, 2020

Most of the articles that I write on my blogs are catered towards intermediate to experienced marketers and those with a business website. Everything from a site builder, perhaps using a website template to web design and using social media to develop your new business website. But that’s not fair.

Price 145

Price Analytics User-Generated Customer 145

Hubspot Marketing

NOVEMBER 1, 2022

Whether you're creating a new content campaign, launching a YouTube series, or revising your social strategy, you're going to be asked the same question by leadership before getting their support: "How will this impact our company's bottom line?". But which ones matter most to leadership? What KPIs Matter Most to Execs in 2023.

Key Performance Indicator 103

Key Performance Indicator Customer Acquisition Marketing Marketers 103

Marketing Insider Group

MAY 10, 2023

Discover what a digital marketing agency is and what it can do for you. What a Digital Marketing Agency Does Of course, before you hire a digital marketing agency, you need to understand what they do. The following points highlight what to look for in an agency. True Believers Hold up! Image Source 4.

Digital Marketing 105

Digital Marketing Price Marketing Marketers 105

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. Why bother sifting through endless search engine results when you can have AI explain what you wanna know directly?

SEO 132

SEO Transform User-Generated Marketing 132

Vertical Response

MARCH 29, 2024

This guide offers actionable insights on leveraging SEO, content marketing, and a user-centric approach to drive sustainable traffic from search engines to your website. Think of it as a matchmaker, connecting you with users already seeking what you offer. You’re in the right place.

Transform 67

Transform User-Generated SEO Analytics 67

Hubspot Marketing

APRIL 6, 2017

That’s where conversion rate optimization (CRO) comes in. In this blog post, we’ll teach you all about CRO -- what it achieves, why you should do it, and how your team can execute it. We’ll explain how you can drive more results from your existing traffic so your content can work smarter, and not harder, for you.

Price 144

Price eCommerce Global Marketing Customer 144

Adobe Experience Cloud Blog

MAY 31, 2018

Though as a developer I won’t typically be tasked with creating content, there are some key metrics and concepts that I keep in mind when developing that will help both the marketing team and me achieve our goals. Here are some fundamental concepts web developers focus on when building web pages , and what they mean for you as a marketer.

Marketing 134

Marketing Marketers Thought Leadership Place 134

Hubspot Marketing

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Ask, “what’s in it for me?”. Match the intent of a blog post with the correct offer. Ask, “what’s in it for me?”. What’s in it for me,” is such an underrated question in marketing.

eBook 143

eBook Copywriting User-Generated Entertainment 143

Buffer Marketing

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

User-Generated 133

User-Generated Food Promotion SEO 133

Unbounce

FEBRUARY 22, 2022

Those impressions matter on a landing page. When the people who took part gave feedback on the website, 94% of their comments related to design. The design elements you choose for your landing pages — including typefaces —affect your brand’s reception and recognizability. Let’s see what they’re all about.

Branding 86

Branding Digital Trends Fashion Health 86

Hubspot Marketing

DECEMBER 18, 2023

Together, we cover: What is an email marketing audit? The Benefits of Email Marketing Audits The Anatomy of an Email Marketing Audit How to Conduct an Email Marketing Audit Tips for Conducting an Email Marketing Audit What is an email marketing audit? Here's what they had to say about why email marketing audits matter.

Email Marketing 113

Email Marketing Health Marketing Marketers 113

Neil Patel

JANUARY 21, 2021

But what do we mean when we talk about bootstrapped tools? What Are Bootstrapping Tools? Before we dive into the tool suggestions, let’s talk about what bootstrapped tools are — and why the distinction matters. You’ve heard the phrase to pull yourself up by your bootstraps , right? Apple isn’t. per user per month.

Communications 110

Communications User-Generated SEO Email Marketing 110

Search Engine Land

JANUARY 12, 2023

2020: After several months of being live in the Google mobile results, Google launched the new design on desktop. 2020: After several months of being live in the Google mobile results, Google launched the new design on desktop. It is impossible to pay for a better ranking.” ” Matt Cutts, as quoted in The Washington Post.

Search Marketers 97

Search Marketers Marketing Marketers SEO 97

Search Engine Land

MARCH 9, 2023

Pinterest adds in-app checkout and personalized shopping recommendations 2022: Billed as a “personal shopping concierge, powered by a taste-driven algorithm,” the “Your Shop” feature was a recommendations engine designed to suggest products, brands and creators to users based on their activities and preferences.

Search Marketers 97

Search Marketers User-Generated Marketing Marketers 97

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. Join the list What is AI copywriting? AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more.

Copywriting 135

Copywriting User-Generated Price eCommerce 135

Adobe Experience Cloud Blog

MAY 27, 2019

To make matters a little scarier, there’s a global shortage of skilled security operations professionals to thwart the bad guys and keep the data safe. ” What does this have to do with marketing? With a whole heap of malicious traffic to defend against, there’s increased pressure to keep your users’ data safe no matter your role.

Transform 134

Transform Marketing Marketers Thought Leadership 134