Unbounce

JANUARY 6, 2025

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. 14 min read Ahh, the funnel. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Updated on January 6, 2025.

User-Generated

Buffer Marketing

DECEMBER 16, 2024

You can connect up to five custom domains on their free plan — perfect if you manage multiple brands or websites. Each website has its own individual settings, and you can track data separately. Each website can have its own settings and analytics, making it easy to manage different brands from one dashboard.

Price

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. If you are dealing with more than 100 pages of content, it is important to know what parts of your website need regular maintenance from a content relevance point of view, says Forbes. I know, what a sweet summer child I was!)

eCommerce

Hubspot Marketing

DECEMBER 3, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Optimize for lead generation and sales. I am obsessed because of what happens after that traffic lands on my website. The difference is evident in how Pinterest and social media websites function.

Product

Customers.ai

DECEMBER 18, 2024

The real challenge – the part that separates good marketers from great ones – is figuring out what these visitors want, guiding them toward the right funnel, and turning them into legit leads who actually convert. Its about using that data to understand intent, prioritize opportunities, and build connections that lead to sales.

Whitepaper

Customers.ai

DECEMBER 4, 2024

when your sales team is pumped about all the new leads you identified but you’re just a chill guy. Leverage Your Website as a Growth Machine Your website isn’t just a place for visitors to browse—it’s your email list’s secret weapon. Brand Spotlight: Canva Canva does an incredible job leveraging their website for email growth.

CRM

Martech

JULY 1, 2025

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. Start with one upcoming, high-priority campaign.

Thought Leadership

Hubspot Marketing

JUNE 30, 2025

You will be our ear to the ground to route the appropriate marketer, sales rep, and/or support rep to social conversations. Bonus experience and skills include Adobe Creative Suite, demand generation, inbound marketing, and blogging. If you aren't taking business blogging seriously enough, now would be the time.

Management

Marketing Insider Group

DECEMBER 9, 2024

An SEO content calendar is a strategic plan that outlines the content creation schedule for your website. It makes sure that your website always has fresh, optimized content that appeals to both users and search engines. Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings.

SEO

Customers.ai

DECEMBER 23, 2024

Your website traffic isnt just numbers. Try it Free, No Credit Card Required Start Your Free Trial What Behavioral Data Can Tell You About Your Website Visitors Behavioral data is more than just numbers on a dashboard. Binging your blog? Its potential customers. The answer is behavioral data. See Who Is On Your Site Right Now!

Price

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Cornerstone content is the most important content on your website. Example Let's say you run a music website. billion websites are online today. Interest piqued?

SEO

Orbit Media Studios

OCTOBER 30, 2024

Disruption : Google’s ‘AI overview’ reduces organic traffic to websites. Adaptation : Focus on “visit-website-intent” keyphrases. Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Don’t despair.

SEO

Backlinko

NOVEMBER 29, 2024

And how it’s guiding people through the sales funnel. This could be sales, email newsletter signups, or anything else that drives value for your business. You’ll see: Which pages they visit How long they stay How they convert into leads or sales Feeling overwhelmed by all the data? Want to get really fancy?

Analytics

Customers.ai

JANUARY 7, 2025

So lets cut the fluff and get into how to turn your website visitors into paying customers. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Save the detailed questions for later down the funnel. X-Ray website visitor identification for free.

Customer

Hubspot Marketing

SEPTEMBER 24, 2024

I’ve used generative AI for emails, my website, paragraphs within articles, and even some articles that are almost entirely written with AI. Predictive analysis in CRMs looks at customers trend s, helping sales and marketing to make data-driven decisions about what to do next. You will have your blog post outline. Still unsure?

User-Generated

Hubspot Marketing

JANUARY 17, 2025

Something that had both meaningful influence on top-of-funnel metrics and practical usability across our marketing team. For example, if someone downloaded marketing-related content, we'd send them more marketing resources rather than sales content. We needed something that was a total game-changer. But what and how?

Transform

Hubspot Marketing

MARCH 3, 2025

We covered all the basics: paid campaigns, blog content, and email marketing. It involves collaboration between product, marketing, and sales teams to remove friction and improve the customer experience at every stage. Sales cycles. When I worked in-house at a SaaS company, marketing felt like an endless challenge.

Customer Acquisition

Backlinko

NOVEMBER 1, 2024

Pro tip: You can use Semrush’s Listing Management tool to see websites you can list your business in and track the accuracy of your NAP details for all of them. Step 2: Provide a Great User Experience Your website is one of the many ways that potential customers can find you. Because these keywords are lower down in the sales funnel.

SEO

Hubspot Marketing

JUNE 19, 2025

There’s been so much noise (or insight, depending on how you look at it) about how buying committees are getting bigger and sales processes are more complex. Then, it’s the sales enablement team. They post the blog on their website. Your audience may go to your website. What’s the full funnel of that channel?”

Marketers

Lynton Web

DECEMBER 29, 2024

Closed-loop reporting shows how prospects move from first touch to final sale. Sales teams can close deals faster because they know precisely when and how to engage. Let's Talk About the Funnel Think of your customer journey as a story that unfolds across four distinct yet interconnected chapters and stages in a funnel.

Customer Journey

Backlinko

JULY 15, 2025

One week, you write blog posts. Solution Aware content includes: Case studies How-to guides and educational content Podcast episodes or blog interviews Interactive tools or quizzes to assess needs or priorities Video testimonials from customers Problem Aware In this stage, prospects know they have a problem.

Customer

Backlinko

APRIL 29, 2025

Dorothy Edgar , SEO Manager at Cosmetify, shares more about her strategy: We also created new money pages to fit customer needs and gaps in our current website hierarchy. But, three stand out for driving customers through the buying funnel: informational, commercial, and transactional keywords. The result?

eCommerce

Exposure Ninja

AUGUST 12, 2024

Good B2B web design is about creating a website that looks nice. Great B2B web design is about creating a website that looks nice and generates quality leads for your business. In some cases, the website design gets so out of hand that it’s like making your customers go through a maze before they can even get to the front door.

User-Generated

Orbit Media Studios

OCTOBER 16, 2024

I have been since the early days of blogging. Content is more likely to be memorable and aligned with sales. Over time, stronger SEO skills can be applied to sales-focused pages. Top-of-funnel metrics become a distraction. Content may not align with sales. Authority is a function of links to your website.

SEO

Hubspot Marketing

SEPTEMBER 25, 2024

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. How to Calculate a Basic Lead Score Lead Scoring Best Practices Improve Your Sales With Lead Scoring What is lead scoring? That's where lead scoring comes in. Table of Contents What is lead scoring?

Logistics

Backlinko

JULY 30, 2024

So that your content attracts more visitors to your website. Why You Should Target Informational Keywords Even though informational keywords don’t always lead to immediate sales, they can help you nurture leads in the early stages of their buying journeys. Think of informational keywords as an entry point to your marketing funnel.

User-Generated

Backlinko

FEBRUARY 7, 2025

Check out competitor websites, help portals, and industry reports. Think web research, customer feedback, and sales conversations. One of the main assets we built was a battlecard to arm sales with new talk tracks whenever they went against this competitor in a new deal or a renewal project.

Price

Hubspot Marketing

APRIL 15, 2025

This usually means more top-of-funnel content. When I was still deciding on a MacBook version and confirming that I wanted Apple over Windows, I looked for content like blog posts, comparison articles, and product reviews. Pro tip: Dont make the mistake of thinking customer journey maps are the same as sales funnels.

Customer Journey

Hubspot Marketing

DECEMBER 18, 2024

Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right. Using content gap analysis to nail BOFU (Bottom-of-the-Funnel) content.

Marketing Strategy

Litmus

SEPTEMBER 25, 2024

or ‘let’s plug retention and onboarding problems by just putting more people at the top of the funnel.’ Think: eye-catching videos, infographics, or a scroll-worthy blog post. Metrics to watch: Website traffic, social media engagement, ad impressions, brand search volume. Quick tip: Make it easy to share.

Management

Martech

SEPTEMBER 11, 2024

Many companies operate with rigid boundaries between the marketing, sales and customer success departments. The hidden cost of boundaries: Why siloed teams hurt revenue and customer satisfaction Putting boundaries between marketing, sales and customer success in your business could cost you money and lower customer satisfaction.

Customer

Customers.ai

DECEMBER 30, 2024

Knowing who visits your website is a necessity that most people are missing out on. In the year 2025, having the right website demographics tools is a must. Which is why we are giving you the 15 best website demographic tools to help you get a clearer picture of your audience, tailor your strategies, and boost your conversions.

Price

Backlinko

JULY 1, 2025

In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. Include business hours, address, website, and service areas. Done right, a single blog post can become your hardest-working salesperson. Your small business doesn’t need a huge budget to get noticed.

Marketers

Orbit Media Studios

NOVEMBER 13, 2024

The result is a long term study that tracks blogging trends and statistics. How long have you been blogging?” Let’s compare the marketers with 15+ years on the job to the marketers who are newer, and have only been blogging for a few years. They pitch and publish on other blogs. is one of the questions.

Marketers

Sprout Social

JULY 23, 2025

Affiliate marketing is a performance-based marketing strategy where businesses pay commissions to external partners (affiliates) for driving sales, lead generation or other desired conversions through their promotional efforts. The right tools make managing either strategy—or both—surprisingly straightforward. What is affiliate marketing?

Affiliate Marketing

Orbit Media Studios

JULY 16, 2025

By Andy Crestodina Welcome to the “zero click” world, where websites no longer get traffic. Yes, top-line traffic to most websites is down. Traffic from organic search to websites is dropping. Here’s what it looks like for our website and many others. Google and the website owner are in competition.

Marketers

Neil Patel

JULY 11, 2025

Let’s break down how user personas work and why they make websites 2-5 times more effective and easier for your target audience to use. Guide Full-Funnel Content Creation A strong persona strategy ensures your content guides your audience from awareness to conversion.

CRM