Backlinko

MAY 21, 2024

Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. Innovative Blog Posts Your blog isn’t just a play for search engine optimization (SEO). Here are a few innovative content marketing examples for your blog: 1.

Content Marketing 86

Content Marketing User-Generated Marketing Marketers 86

Rock Content

MAY 3, 2024

Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy. By using only static PDFs, without interaction or personalization, you are at risk of losing your readers’ interest and having your content’s performance fall short of what you were expecting.

Transform 77

Transform Key Performance Indicator User-Generated Education 77

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. I then multiply that answer by 100. From there, you can track how your CTR changes over time.

Email Marketing 137

Email Marketing Analytics User-Generated Marketing 137

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. You don’t need to take any action on your existing setup. And is there anything I need to be doing?”

Whitepaper 123

Whitepaper Analytics User-Generated Key Performance Indicator 123

Search Engine Land

FEBRUARY 23, 2024

Fill out the gaps about the ‘what’ SEO experts are sometimes viewed as introverts, hidden behind big Excel tables, strange tools and mumbling incomprehensible words about their “Google god.” Without effective project management, this constant influx of work can quickly become overwhelming. Where did all these projects come from?

Management 116

Management SEO Transform Communications 116

Search Engine Land

SEPTEMBER 8, 2023

Here’s why it’s time to rethink Domain Authority’s role in your SEO efforts. “It is, without exception, the only major statistic in sports which is a record of what an observer thinks should have been accomplished.” A few responded, “It’s all valid, but why beat a dead horse?

SEO 142

SEO Health Place Product 142

SMA Marketing

JANUARY 11, 2024

Do you know the meaning of CRM? But one thing that I have found over and over again is that many people need help figuring out the meaning behind some basic terms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. A content management system is what it sounds like.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Search Engine Land

FEBRUARY 19, 2024

To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly.

SEO 116

SEO Whitepaper User-Generated Price 116

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. You don’t need to take any action on your existing setup. And is there anything I need to be doing?” And who can blame them?

Whitepaper 110

Whitepaper Analytics User-Generated Key Performance Indicator 110

Hubspot Marketing

NOVEMBER 1, 2022

That can be a difficult question to answer — which is why it's critical you know your key performance indicators (KPIs) to: a) measure the success of your program, and. b) receive executive buy-in — which is typically a prerequisite for getting the budget and resources you need to successfully launch any new paid marketing program.

Key Performance Indicator 114

Key Performance Indicator Customer Acquisition Marketing Marketers 114

Buffer Marketing

NOVEMBER 8, 2023

I’m a word nerd. I’ll run a mile when threatened with math (don’t even get me started on trigonometry), so examining data has never come naturally to me.  Again, I promise you won’t have to do any math — word nerd’s honor.    That’s certainly true for me.

Content Marketing 123

Content Marketing User-Generated Analytics Marketing 123

SocialPilot

FEBRUARY 6, 2024

Influencer marketing is indeed one of the most effective ways to reach potential customers, make a genuine connection, and eventually turn them into buyers. Influencer marketing is indeed one of the most effective ways to reach potential customers, make a genuine connection, and eventually turn them into buyers. billion by 2025.

Influencer Marketing 83

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 83

Hubspot Marketing

MARCH 28, 2022

Now that enough time has passed to see the impact of data privacy changes, I surveyed 300 email marketers to understand how iOS 15 and GDPR changes have affected their marketing strategies and the steps they took to adapt. In the survey, I found that 65% of email marketers say they’ve been impacted by both Apple’s iOS 15 updates and GDPR.

Email Marketing 135

Email Marketing Marketing Marketers Marketing Strategy 135

Search Engine Land

MAY 15, 2023

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…” “We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…” I hear plenty of similar SEO concerns from SaaS companies. is branded, and only 5.6% is non-branded.

SEO 118

SEO Customer Acquisition User-Generated Customer Journey 118

OnDemand CMO

MARCH 3, 2023

I’ve written many times about how you need to have ‘’a plan’’ when it comes to your content marketing strategy. Everyone knows that this is true…but doing it is a bit harder than saying it. Identify your customers, what their pain points are and segment them so you can target your messages.

Marketing Strategy 86

Marketing Strategy Whitepaper Marketing Marketers 86

Hubspot Marketing

NOVEMBER 22, 2023

Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. And you have to do all the aforementioned while staying within the confines of email law (yes, there is such a thing). Ready to get started?

Law 114

Law Key Performance Indicator Email Marketing Entertainment 114

Search Engine Land

MARCH 3, 2023

Or is it still just a distant task on your to-do list? How much do they outperform their peers? One caveat: Whether you’re brand-new to content strategy, revising an existing strategy, or completely overhauling your content marketing, you need a solid framework to lean on. What is a content strategy framework?

Real Estate 102

Real Estate Key Performance Indicator Whitepaper Promotion 102

Hootsuite

MAY 9, 2023

Just like restaurants need ways for customers to access the food, you need a plan to get that A+ content to your audience. In this blog, we’ll teach you how to implement a successful content distribution strategy. What is content distribution? Owned content channels can include your: Website and blog.

Whitepaper 99

Whitepaper Key Performance Indicator Food Influencer Marketing 99

Search Engine Land

JUNE 16, 2023

A great blog alone won’t be enough to turn subscribers into buyers if the benefits of what is being sold aren’t crystal clear. What makes a winning content strategy? Know your end goal You might be writing into the void without knowing what you hope to achieve. How Realistic they are depends on your target result (i.e.,

Whitepaper 97

Whitepaper eBook User-Generated B2C 97

Duct Tape Marketing

MARCH 21, 2024

Key Takeaways Tim Brown underscores the pivotal role of quality content and strong backlinks in SEO success, emphasizing the importance of creating original, engaging content tailored to the audience’s needs while acquiring reputable backlinks. Questions I ask Tim Brown : [00:33] What are the big things that have changed in SEO? [02:03]

Manufacturing 64

Manufacturing SEO Entertainment Education 64

Hootsuite

NOVEMBER 28, 2023

Most platforms and algorithms dislike external links, and users often aren’t interested in clicking them. What is zero-click content? Amanda Natividad , VP of Marketing at SparkToro (and one of my favorite people to follow on any social platform), first introduced the term in this blog post.

User-Generated 97

User-Generated Social Media Marketing Branding Content Marketing 97

Neil Patel

OCTOBER 27, 2021

After all, you’re doing everything right. What gives? It will help you find those leaks, seal them up, and get you back on track to smashing your SEO goals for the year. It will help you find those leaks, seal them up, and get you back on track to smashing your SEO goals for the year. Yet, crickets.

SEO 145

SEO Customer Journey Promotion User-Generated 145

Hubspot Marketing

OCTOBER 18, 2023

Let’s say I moved to a new city, and I want to find a great, independently-owned coffee shop. I’ll see several suggestions based on my location, but why do some java joints rank higher than others? If you want to understand why your site ranks (or doesn’t) in search, you’ll need to run an SEO report.

SEO 103

SEO Advertising Advertisers User-Generated 103

Avinash Kaushik

JANUARY 4, 2022

I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. I would add other head fake KPIs to the list: Impressions. None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ].

Analytics 90

Analytics Transform Key Performance Indicator Retail 90

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Need proof? But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Neil Patel

APRIL 1, 2023

Every content strategy recipe needs its secret sauce: keywords. No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping. No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping. What Is Keyword Mapping?

Transform 140

Transform SEO Branding Product 140

Hubspot Marketing

NOVEMBER 30, 2022

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? Today, that means you need to meet them where they are already spending time: on the internet. So, we decided to answer them. What is digital marketing?

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Customers.ai

DECEMBER 4, 2023

What is Outbound Marketing? Why is Outbound Marketing Important? What are the Advantages of Outbound Marketing? We need to understand what it is before we can dig into the strategies themselves. Website / URL * Grade my website What is Outbound Marketing? Why is Outbound Marketing Important?

Outbound Marketing 106

Outbound Marketing Direct Mail Inbound Marketing Marketing 106

Neil Patel

OCTOBER 7, 2021

What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Why Are Third-Party Cookies Going Away & Why Does it Matter? Why Are Third-Party Cookies Going Away & Why Does it Matter? Let’s find out.

Marketing 123

Marketing Marketers Key Performance Indicator Direct Mail 123

Pam Didner

MARCH 17, 2021

We want them all, but it’s like that old saying in software development, “Fast, good, or cheap – pick two.” Relating this to scalable content marketing, you’ll need to navigate the delicate balance of consistency vs customization, relevance vs conversion, and big vs small budget. From a sales perspective, that’s fantastic.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Marketing Insider Group

DECEMBER 20, 2021

I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published. How can I optimize it even more? How can I fix it? Is there content on my website that is no longer needed or relevant? Let’s get started.

Key Performance Indicator 129

Key Performance Indicator User-Generated Analytics SEO 129

Search Engine Land

OCTOBER 25, 2022

It’s underrated because some marketers emphasize working on other skills they feel will make them progress in their careers and land them their dream jobs and higher paychecks. Why is curiosity important in marketing? Marketers need to be curious if they want to be creative. Curiosity improves understanding.

SEO 94

SEO Marketing Marketers Key Performance Indicator 94

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Why : The end of 2022 marked obvious turmoil with Twitter , but also questions about a U.S. AMP for email. AI assistance in content creation.

Market Trends 128

Market Trends Email Marketing CMO Marketing 128

Orbit Media Studios

MAY 24, 2023

It takes skill to get them to open up. That’s what an AI marketing persona is for. You can use AI to create an artificial version of a member of your target audience and ask them anything about sales and marketing, triggers and topics, hopes and fears. What problems do they have? How do they manifest?

Non-Profit 121

Non-Profit Health Finance Social Media Marketing 121

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar. “94%

Whitepaper 111

Whitepaper Transform Education Customer 111

Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. What’s difficult is showing up day after day, with fresh content your readers find educational and valuable. What should your goals and desired outcomes be? Email engagement (e.g.,

Content Marketing 145

Content Marketing PR Marketing Marketers 145

Marketing Insider Group

MARCH 1, 2021

Doing business almost entirely online was a reality long before the coronavirus hit our shores. To stay on the leading edge, content marketing teams need to find innovative ways to meet their audience’s needs. Voice-based searches, like the ones you do every day on mobile or Internet of Things devices. The reason?

Content Marketing 144

Content Marketing Transform Entertainment Marketing 144