Hubspot Marketing

NOVEMBER 26, 2024

Here’s what the data says. The key to high-quality content creation is meeting your audience at the intersection of what they care about most and what’s trending on their favorite platforms. For example, take one of your 1,800-word blog posts and rework it into punchy short-form content for channels like Instagram or TikTok.

Social Media Marketing

Backlinko

OCTOBER 23, 2024

For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. If you’re unsure what to ask, start with a template. Go to Reports > Tech > Overview in Google Analytics to see what browsers and operating systems your audience uses. What’s standing in their way?

Marketing Strategy

Orbit Media Studios

JANUARY 8, 2025

By Andy Crestodina Whats the most important job of any webpage? Letting the visitor know what you do. Whats the second most important job of any webpage? The header and the navigation labels tell the visitor what you do. Avoid making what our clients say as the subhead above the testimonials. Twenty percent?

Copywriting

Hubspot Marketing

OCTOBER 31, 2024

But what exactly is personality content, and how can you add it to your marketing playbook? Informational vs. Personality Content: What’s the Difference? Incentivize your creators and influencers. Creators and influencers are among the most trusted voices today, but working with them can be challenging. Let’s dive in.

Logistics

Businesses Grow

JANUARY 6, 2025

What is the role of humans in an AI world? Where will humans land — an existential question, and unanswerable, because nobody knows for sure what’s coming next. Where will humans land — an existential question, and unanswerable, because nobody knows for sure what’s coming next. Really moves you.

Transform

Buffer Marketing

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. Discover influencers and content preferences.

Price

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. What kind of content should you create with influencers? It all comes down to influencer authenticity. It’s what they crave.

Influencer Marketing

Martech

OCTOBER 31, 2024

Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. This data uncovers patterns in people’s queries — not just what they want, but how and why they’re looking for it. They can shape your content strategy across media channels like blogs, social media and email newsletters.

Analytics

SocialPilot

JANUARY 16, 2025

What is Social Media SEO? This new phenomenon, also called social search, replicates what a user would do in Google or any other search engine on social media platforms. What Are the Social Media SEO Ranking Signals? According to a recent report by the New York Times, TikTok is the new search engine for Gen Zs. Lets dive in.

SEO

Hubspot Marketing

OCTOBER 28, 2024

But before we get to that, I will share my secret for finding video marketing ideas and what kind of video content is popular among consumers. What video content is most popular? What video content is most popular? I did this for a blog post and YouTube channel, but the same can also be applied to individual videos.

Video Marketing

Buffer Marketing

OCTOBER 3, 2024

This article will share nine places to find content ideas — ensuring you never have to stare at an empty content calendar (wondering ‘what should I create?’) Use social media trends There’s always Google trends, but today, almost all social media platforms help you find what’s trending on their network.

SEO

Buffer Marketing

NOVEMBER 14, 2024

Adding a relevant keyword is also an opportunity to tell who you are and what you sell to potential customers at a glance — since it’s the first thing someone sees when they land on your profile. But it’s what makes or breaks your first impression on potential followers and customers. Optimize your Instagram bio 4.

Social Media Marketing

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing

Orbit Media Studios

OCTOBER 30, 2024

This moment, like many others over the last 30 years, is a marker in history. Everything before this time was pre-AI. For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. No channel is more directly impacted by AI than search. The conversation is everywhere and the future is unclear.

SEO

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. Then, customize it to make it your own.

SEO

Hubspot Marketing

MAY 7, 2025

From blogs to templates to courses, if youre wondering how to learn social media marketing, these resources will accelerate your knowledge. These blogs are always fresh with actionable information you can use to improve your marketing: 1. The website publishes regular blog content with valuable tips and insights.

Social Media Marketing

Hubspot Marketing

JANUARY 17, 2025

Heres what we did, what worked (and what didnt), and what we learned along the way. Something that had both meaningful influence on top-of-funnel metrics and practical usability across our marketing team. But what and how? Identifying the Challenge First, let me explain what we were doing before AI.

Transform

Martech

AUGUST 26, 2024

Exploring 7 alternative AI video generators While waiting for Sora, I taught two online classes on influencer marketing and AI at the New Media Academy in Dubai, UAE. You can input your blog post, article or any text content, and it will generate a video based on it. In addition, shy kids is a Toronto-based production company.

Transform

Customers.ai

DECEMBER 4, 2024

pic.twitter.com/UrkJBJ6RgZ — CustomersAI (@CustomersAI) November 22, 2024 So that’s what we are giving you. pic.twitter.com/UrkJBJ6RgZ — CustomersAI (@CustomersAI) November 22, 2024 So that’s what we are giving you. Make the incentive clear and front-and-center—your visitors shouldn’t have to guess what they’re getting.

CRM

Martech

JULY 24, 2025

If you publish videos to YouTube using the same approach you use for blogs, you’re not alone. Many B2B content teams take what works for blog SEO (keyword research, metadata, titles, etc) and apply it to video. Where Google rewards topical depth and authority signals, YouTube focuses on behavior: What gets clicked.

SEO

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it.

Manufacturing

Buffer Marketing

AUGUST 6, 2024

My passion for narrative naturally evolved into a commitment to thought leadership, where I leverage the art of storytelling for myself and my clients to share insights, provoke discussions, and influence change.   Thought leadership works because, these days, customers want to hear directly from the source.

Thought Leadership

Hubspot Marketing

NOVEMBER 7, 2024

But what does that really mean, and how do you put it into practice? By aligning our distribution strategy with what HubSpot was designed to do — inbound marketing — we ensured that both our product and channels organically grew together in a way that was scalable and repeatable. For most startups, this is where things fall apart.

Inbound Marketing

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Define Clear Objectives Start by outlining why you are building a blog. For instance, if the focus is lead generation, your blog should provide helpful resources that encourage sign-ups. Together, they keep your blog dynamic.

Thought Leadership

Martech

OCTOBER 18, 2024

Table of contents What is LinkedIn? Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. More than 70% are from outside the United States. billion by 2027.

User-Generated

Hubspot Marketing

JULY 12, 2024

You should have a clear goal and mission statement and understand what perspective and expertise you bring to this persona that another community isn’t or couldn’t.” What are their values, attitudes, and lifestyles? What social media platforms do they use? What are they seeking to gain from being part of a community?

Management

Search Engine Land

JULY 23, 2024

Let’s break down and understand the following: What does digital marketing include? What results can you expect from each marketing effort? What does search engine optimization (SEO) include? Off-page SEO: Activities outside the website that influence rankings (e.g., What does content marketing include?

Digital Marketing

Backlinko

NOVEMBER 1, 2024

Here are some tips to make that happen: Communicate Your Unique Selling Proposition (USP) What does your roofing business offer that your competitors don’t? Take Washington-based Home Care Contractors as an example. In addition to keyword rankings, the company received more leads and calls from potential clients.

SEO

Scoop.it!

OCTOBER 31, 2024

For example, check out how Academic Influence does it on its Resources page. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands.

Marketing Strategy

Hubspot Marketing

MAY 30, 2025

Table of Contents What is a B2B buyer journey map? Benefits of B2B Buyer Journey Mapping How to Create a B2B Buyer's Journey Map Putting Your Journey Map to Work Tool to Support Your Mapping Process What is a B2B buyer journey map? This holistic view ensures you're not missing critical opportunities to influence the buying decision.

CRM

Hootsuite

OCTOBER 22, 2024

Yup, these influencers and brand ambassadors have been under your nose all along. What is employee advocacy? Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands.

PR

Backlinko

DECEMBER 6, 2024

The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies. Heres what your marketing funnel might look like: A wide top shows people who become aware of your product or service. A marketing funnel is a way to think about your customer journey. This framework helps you map ideal interactions.

Customer Journey

Hubspot Marketing

MARCH 26, 2025

Table of Contents What is social media entrepreneurship? Top Social Media Entrepreneurship Trends Tips for Social Media Entrepreneurs What is social media entrepreneurship? And when it comes to how consumers value individual creators, 49% make daily, weekly, or monthly purchases based on influencer posts.

Gen Z

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. What is TikTok branded content? What kind of content do they engage with? What are their interests and pain points? This guide will show you everything you need to know about TikTok branded content.

Branding

Sprout Social

NOVEMBER 4, 2024

Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. What does this process look like in practice? For example, Sprout is a frontrunner in conversations about social media influencers.

Whitepaper

Backlinko

JUNE 12, 2025

What’s going on? Welcome to the invisible influence of LLMs, where your visibility goes up even when traffic goes down. The problem is you can’t see this influence in Google Analytics. You lost half your Google traffic. But suddenly…more people are searching for your brand. So you have to get creative.

SEO

Backlinko

JULY 15, 2025

One week, you write blog posts. But forget what you’ve been taught in the past. Here’s what this looks like in practice. But they’re still figuring out what kind of solution they need. They’re asking questions like “What is SEO software?” They just don’t know what to do about it yet.

Customer