Exposure Ninja

APRIL 17, 2023

If you saw this headline and thought, “I’m having the same problem,” this guide is for you. But we don’t just want to share some graphs with you and be done with it. We’d rather provide actionable advice that you can do , rather than just reflect over. You’re welcome.

Digital Marketing 130

Digital Marketing Marketing Marketers User-Generated 130

Hubspot Marketing

DECEMBER 1, 2023

I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. Regardless of your level of experience, you might still be wondering which is a more worthwhile investment for your business. It’s a flexible and cost-effective way to share messages with your audience.

Email Marketing 113

Email Marketing SEO Marketing Marketers 113

Jeff Bullas

MARCH 14, 2023

Affiliate marketing is quickly becoming a very popular way for beginner and budding entrepreneurs to make money online. If you don’t know much about affiliate marketing, that’s OK. So first, let’s ensure you know exactly what affiliate marketing is and how it works.

Affiliate Marketing 182

Affiliate Marketing Health Fashion Marketing 182

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. If you calculate the conversion rate for each piece of content, you’ll see a similar curve. We need to find them, analyze them and try to replicate the results. The problem is that usually, we don’t know which articles are the real heroes.

SEO 145

SEO Content Marketing Analytics Promotion 145

Unbounce

MAY 15, 2024

9 min read What gets measured gets managed. You’ve heard it before—you’ll hear it many times again. But with conversion rate optimization (CRO) in particular, what should you be measuring to make sure you’re managing the right things? Updated on April 27, 2024.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Lynton Web

MARCH 7, 2024

Without reporting on your data, knowing if your team’s efforts are genuinely working is impossible. You can make your data work for you with HubSpot’s various reporting options. HubSpot comes with several default reports to analyze your lead and customer data so you can make informed business decisions. Let’s dig in.

Customer Acquisition 104

Customer Acquisition User-Generated Analytics Customer Journey 104

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 124

Whitepaper Analytics User-Generated Key Performance Indicator 124

Jeff Bullas

FEBRUARY 13, 2023

We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. So, you get the temptation to jump on the social media bandwagon without a clear picture in mind of what you want to achieve. Get this: there are 3.77

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Social Media Marketing 126

Social Media Marketing Marketing Marketers Influencer Marketing 126

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. In this article, we’re taking a deep dive into what this decline means for the world of content marketing. Social media isn’t the king of the castle anymore. This isn’t just a blip on the radar.

Content Marketing 94

Content Marketing Marketing Marketers User-Generated 94

Search Engine Land

MARCH 1, 2024

By the end, you will see how list-based SERP features directly copy programmatic SEO practices, which Google’s own spokespeople have long labeled as spam. By the end, you will see how list-based SERP features directly copy programmatic SEO practices, which Google’s own spokespeople have long labeled as spam.

Non-Profit 133

Non-Profit User-Generated SEO Analytics 133

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 120

User-Generated Price Retail Marketing 120

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Awareness of need Customers become aware of a pressing issue that requires resolution in the initial stage.

Customer Journey 115

Customer Journey SEO Logistics Customer 115

Digital Marketer

MARCH 1, 2024

And you don’t want that, do you? Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. Each one, when done right, can help you achieve your goal without any difficulty. Content Marketing 7.5 million blogs are published each day. Or Iron Man without his tech-suit.

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 113

Whitepaper Analytics User-Generated Key Performance Indicator 113

Customers.ai

JANUARY 18, 2024

If you’re one of the people who made the very smart decision to install the Website Visitor ID X-Ray pixel , then we have some tips to help you take your marketing to the next level. If you have yet to install the pixel, then we suggest you head over the Semrush App Center right now. There’s really nothing to lose.

CRM 107

CRM Outbound Marketing User-Generated eBook 107

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 97

Email Marketing Marketing Marketers Customer Acquisition 97

Neil Patel

DECEMBER 9, 2022

And if you’re like me, you have a list of seemingly never-ending tasks to fill those hours. Social media posts, blog posts, SEO, PPC, financials, processes – you name it. But when you’re scaling and growing your small business, you need to start cutting time from as many tedious tasks as possible. 24, to be exact.

CRM 140

CRM Marketing Marketers Social Media Marketing 140

Neil Patel

JULY 28, 2021

Is outbound marketing right for your business? How do you decide which strategies are going to help you grow your brand? What Is Outbound Marketing? Outbound marketing is where you (the business) initiate conversations with your customers to attract them to your brand.

Outbound Marketing 142

Outbound Marketing Direct Mail Inbound Marketing Whitepaper 142

Neil Patel

APRIL 5, 2023

Do you ever feel like you can’t compete with your rivals? Then I’ve got some good news for you: There’s no need to be afraid of your competitors. I know it’s easy to look at them and their mega-successful campaigns and think you’ll never be like some of these companies. That’s where you’re wrong.

SEO 133

SEO Price Analytics User-Generated 133

Rock Content

JANUARY 8, 2024

Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. To begin with, the average B2B content marketing ROI (return on investment) is relatively high.

Content Marketing 73

Content Marketing B2C Whitepaper eBook 73

Hootsuite

JULY 21, 2022

Know your LTV from your YOY? If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. ” you’ll have all the answers.

Promotion 113

Promotion Finance Analytics User-Generated 113

CXL

JULY 25, 2022

CTA testing is paramount because it’s not always obvious what needs to happen for your business. You’ll learn what makes them so convincing so that you can apply these lessons in your own CTA writing. What is a call to action in writing? CTAs are a critical component of marketing material.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. CAC, as you probably know, is the cost of convincing a potential customer to buy a product or service. What Goes Into Customer Acquisition Costs?

Customer Acquisition 145

Customer Acquisition Customer CRM Customer loyalty 145

Sprout Social

JANUARY 26, 2023

How did you find it? Chances are at least one person you know shares your enthusiasm for that place. And you’ve probably told a handful of other people about it, too. Maybe, you’ve even left that business a review. Think about your favorite store or business. Through Google search? While walking by?

Gen Z 122

Gen Z B2C Shipping Marketing 122

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. How do you know which tactics work and who’s just blowing smoke? To that end, one of the most critical metrics is cost per lead. Check out what’s working currently.

Inbound Marketing 88

Inbound Marketing Price Marketing Marketers 88

CXL

OCTOBER 16, 2022

For long-term, sustainable success, you must attract the right customers. Find and fix leaks in your current acquisition strategy, and acquire high-value customers efficiently, so you can grow faster than the competition. Table of contents What is customer acquisition, and how does it support growth? Image source ).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. What is demand generation? Demand generation marketing is about educating your audience with no expectation in return.

Inbound Marketing 133

Inbound Marketing Whitepaper Real Estate Non-Profit 133

CXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Backlinko

FEBRUARY 20, 2024

Affiliate marketing is a great way to monetize your site’s traffic – but with hundreds of affiliate programs to choose from, how do you decide which ones are worth your time? So, save yourself hours of research, bookmark this list, and use it when you need fresh ideas on lucrative affiliate programs to join.

Affiliate Marketing 91

Affiliate Marketing CRM Price User-Generated 91

Scoop.it!

SEPTEMBER 21, 2023

Do you want to know if your content curation strategy is successful? If you’re a business owner or marketer, the obvious answer is “Yes!” Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. What is Content Curation?

User-Generated 82

User-Generated Analytics Email Marketing Branding 82

Hubspot Marketing

SEPTEMBER 7, 2022

The economy is down, the market is volatile, socio-political issues are raging, and the dust is still settling on hybrid work. That’s why we went on a listening tour to understand what’s standing in the way of our customers’ growth, and how we can help solve it. It makes sense when you think about it. The flywheel feels frozen.

Customer 139

Customer CRM Customer Journey Education 139

Sachs Marketing Group

MARCH 2, 2023

This is especially true for real estate professionals who rely on effective digital marketing strategies to attract and retain clients. Digital marketing for real estate professionals can expand reach, establish trust, and help you close more deals.

Real Estate 95

Real Estate Digital Marketing User-Generated Marketing 95

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Customer Acquisition 123

Customer Acquisition Marketing Marketers Global Marketing 123

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? Do your sales reps need real-time access to marketing data?

Marketing Automation Platform 98

Marketing Automation Platform Inbound Marketing Marketing Marketers 98

Unbounce

APRIL 19, 2024

Every business needs sales to survive. Every business needs sales to survive. When it comes to your online marketing game, high conversion rates are key to making those sales. TABLE OF CONTENTS What is CRO and how can it improve your sales and marketing? What is CRO and how can it improve your sales and marketing?

User-Generated 52

User-Generated Transform eBook Non-Profit 52

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether they measure it?

Content Marketing 145

Content Marketing B2C Marketing Marketers 145