Orbit Media Studios

JANUARY 16, 2024

But there is rarely one correct answer in digital marketing. People add all kinds of crazy stuff to their sites, often without a thought for strategy or their visitors. It’s common to see websites that distract, confuse or worse. Today we’re being more direct. Here is a list of things that should probably just be removed from all websites.

PR 123

PR SEO Place Promotion 123

Exposure Ninja

SEPTEMBER 18, 2023

So, you’ve decided you want to learn how to do marketing. There are so many types of marketing, channels, and skills you need — where do you start? If you’re unsure what type of marketer you want to be or where to learn the skills you need to become a marketer, you’ll have a much better idea by the end of this guide.

PR 52

PR Copywriting Marketing Marketers 52

Jeff Bullas

MARCH 7, 2023

According to reports, in 2022, 64% of small businesses have their own website. It seems like every business is chasing better rankings, higher traffic, and more impressive conversions. If you want your business to shape up, you need to get smart with SEO. Sweet, right? In this blog, we’re breaking it all down. Let’s get down to business!

SEO 171

SEO User-Generated PR Branding 171

Unbounce

NOVEMBER 2, 2023

/ AI marketing Unprompted: The ethics of AI in marketing By Garrett Hughes. Episode 7: AI on trial [00:00:00] Pete Housley: Hey, marketers, are robots coming for your jobs? Welcome once again to Unprompted, a podcast about AI marketing and you. Welcome once again to Unprompted, a podcast about AI marketing and you.

PR 98

PR Marketing Marketers Non-Profit 98

Hubspot Marketing

DECEMBER 20, 2023

The presiding theory is that the sandbox effect is when “Google temporarily reduces the page rank of new domains, placing them into what is referred to as its sandbox, in an effort to counter the ways that SEOs attempt to manipulate Google's page ranking by creating lots of inbound links to a new web site from other web sites that they own."

PR 72

PR SEO Finance Price 72

Buffer Marketing

MARCH 26, 2024

  It’s a frustrating and all-too-common experience for marketers and creators alike. Picture this: the perfect idea for a TikTok, Instagram Reel, or YouTube Short strikes. It’s a simple, thought-provoking quote or statement in line with the text-over-simple-clip trend on Instagram and TikTok.  That’s enough.

Health 95

Health Social Media Marketing PR Energy 95

Orbit Media Studios

MARCH 10, 2024

These reports are shared at news meetings regularly. “ Maximizing traffic to the piece is a nice way to say thanks and a great way to help your new friend succeed at their job. You just got some media coverage. There you are in the press or on someone’s blog. You’ve been mentioned. It feels great doesn’t it? The more, the better.

PR 104

PR SEO CMO Energy 104

Buffer Marketing

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. As a result, there still isn’t much of a rule book for people who want to pursue it as a career. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media.

PR 103

PR Social Media Marketing Management Analytics 103

Hubspot Marketing

AUGUST 21, 2023

These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. All of this is possible when each member of your team adheres to a cohesive brand style guide.

Branding 98

Branding PR Law Energy 98

Duct Tape Marketing

JANUARY 7, 2020

Building a Fanocracy Around Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with David Meerman Scott. On this episode of the Duct Tape Marketing Podcast, I sit down with marketing speaker and best-selling author David Meerman Scott. Marketing Podcast with David Meerman Scott.

PR 71

PR Branding Customer Marketing 71

Adobe Experience Cloud Blog

JULY 24, 2014

I feel twice as proud of myself when I’m enjoying books I can apply back at work — it’s the best of both worlds. So whether you’re up for a summer get-away, or just a relaxing weekend at home, here are my ten picks for books that will help you return to your desk both refreshed and inspired: 1.

PR 134

PR eBook Thought Leadership Marketing 134

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media Marketing 92

Social Media Marketing Analytics Marketing Marketers 92

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined. What is Guerrilla Marketing?

Stealth Marketing 132

Stealth Marketing PR Social Media Marketing Advertising 132

Marketing Insider Group

AUGUST 18, 2017

For the 136th episode of The Marketing Book Podcast, I interviewed David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The […].

PR 58

PR Marketing Marketers Marketing Strategy 58

Search Engine Land

SEPTEMBER 26, 2023

Each update feels like a new puzzle, urging the industry to delve deeper, understand better and refine strategies to ensure sites continue to shine organically. Every change is a new opportunity to learn. Penguin update When we talk about Google shaking things up in the SEO world, the Penguin update of April 2012 is one for the books.

SEO 125

SEO Transform User-Generated Health 125

Exposure Ninja

JULY 13, 2022

Why You Shouldn’t Believe What You Read in the News…. Newspapers and news sites have a reputation for being trustworthy sources of information, but marketers can buy a portion of that trustworthiness and use it to achieve their business goals. Everything has its price, and a slot in a newspaper or on a website is no different.

Price 52

Price PR User-Generated Advertising 52

Bannerflow

MAY 18, 2021

So just how can display advertising help travel marketers who are currently scoping out plans and pulling together campaign ideas? So just how can display advertising help travel marketers who are currently scoping out plans and pulling together campaign ideas? Covid sadly harmed employment across marketing teams around the world.

Advertising 98

Advertising Advertisers Transform PR 98

Neil Patel

MARCH 24, 2021

Does that mean music marketing is dead? Beyond that, you need to get your music marketing spot on. What Is Music Marketing? Confusingly, the phrase “music marketing” can refer to a couple of different things: It can be about using music in a marketing campaign. 10 Tips to Improve Your Music Marketing.

Marketing 141

Marketing Marketers Promotion User-Generated 141

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

Transform 90

Transform Marketing Marketers Non-Profit 90

Duct Tape Marketing

SEPTEMBER 6, 2017

Sonic Branding and the New Rules of Marketing and PR written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with David Meerman Scott. He and I discuss current marketing trends and best practices as well as his new project, Signature Tones , a sonic branding studio.

PR 39

PR Branding Outbound Marketing Inbound Marketing 39

Marketing Insider Group

JULY 28, 2015

Recently I was interviewed by Marketing Over Coffee podcast host John J. What is Marketing Over Coffee ? According to their site, Marketing Over Coffee is “audio on demand” that covers both classic and new marketing. If you enjoy that, his next book on leadership is even more profound.

PR 87

PR Outbound Marketing Inbound Marketing CMO 87

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. You can see exactly how these bots can assist with your customer service, sales, and marketing.

PR 96

PR Whitepaper eCommerce Retail 96

Duct Tape Marketing

SEPTEMBER 3, 2014

The New Rules of Sales and Service written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing Podcast with David Meerman Scott. ” Sales and marketing have changed because buying has changed! Sales and marketing have changed because buying has changed!

PR 67

PR Promotion Customer Marketing 67

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . Why SEOs should care about brand marketing.

Branding 94

Branding Non-Profit Real Estate Transform 94

Buffer Marketing

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. As a result, there still isn’t much of a rule book for people who want to pursue it as a career. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media.

PR 52

PR Social Media Marketing Management Analytics 52

Marketing Insider Group

NOVEMBER 20, 2019

Never is this misuse more evident than in its marketing results. When your company culture doesn’t welcome those whose ideas or way of life differs from the status quo, how then can you reach diverse customer segments with your marketing campaigns? Transform your culture, and you’ll transform your marketing. Here’s how.

Transform 103

Transform Fashion Manufacturing Millennials 103

Pam Didner

AUGUST 12, 2019

Messaging and positioning are the most under-rated tasks in marketing. Messaging and positioning are the most under-rated tasks in marketing. So, if messaging is done right, it provides strategic guidance and consistency to PR, external marketing communications, sales, and can even be used for internal sales and employee training. .

Thought Leadership 72

Thought Leadership PR Copywriting Communications 72

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Marketing Insider Group

MARCH 11, 2020

A truly diverse culture doesn’t hire for demographic differences for the sake of PR. When you have that perspective, you have insight into how people who think that way might react to your products, your marketing campaigns, and your policies. Every company wants to improve its performance. Discover how here. That’s not all.

Transform 111

Transform PR Marketing Marketers 111

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Read on for an overview of each (presented in no particular order) along with their top content marketing tips.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital. million for just a 30-second advert.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Search Engine Land

NOVEMBER 17, 2022

And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). Because to understand how to do social media marketing properly, you first need to understand what social media is (and isn’t). What does social media marketing mean? Nothing in marketing is new.

Social Media Marketing 122

Social Media Marketing User-Generated Marketing Marketers 122

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

But, you may not realize there are lots of big name Marketers at the event. They are book authors, analysts, top bloggers, world-renowened speakers, and more. David Meerman Scott, Freshspot Marketing LLC. Author of The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages.

CRM 131

CRM PR Marketing Marketers 131

Duct Tape Marketing

APRIL 16, 2014

Rules For Modern Selling written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing Podcast with Bill Caskey. My guest for this week’s episode of the Duct Tape Marketing Podcast, is Bill Caskey, founder of Caskey Sales Training and author of Same Game, New Rules.

PR 63

PR Marketing Marketers 63

Duct Tape Marketing

JULY 25, 2012

Marketing podcast with Ryan Holiday (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen). The key is to understand and exploit some unwritten rules that have evolved over the last few years. Think of it this way.

PR 59

PR Fashion Place Management 59

Neil Patel

OCTOBER 19, 2020

But, here’s some good news, LinkedIn extended the headline to 220 characters in 2020. LinkedIn’s 690 million members include 180 million senior-level influencers, 63 million decision-makers and 10 million C-level executives. Hence, there are a lot of influential people on LinkedIn that have hiring power and purchase power. Are Unique.

User-Generated 116

User-Generated PR Fashion Management 116