Remove Brand Management Remove Communications Remove Social Media Marketing
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X Factor: Should Your Brand Be on Twitter in 2024?

Marketing Insider Group

As you know, social media marketing is a cornerstone of brand success, providing businesses with unparalleled opportunities to engage with audiences and build their online presence. With numerous platforms available, choosing the right ones for your brand is crucial.

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Facebook monitoring made easy: A guide for social marketers

Sprout Social

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t.

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Story-driven marketing campaigns: Best of the MarTechBot

Martech

Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. In this approach, brands use storytelling elements such as characters, plot lines and conflicts to communicate their values, mission, and unique selling propositions.

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Our 10 Favorite Marketing Podcasts for 2025

Use Insider

This is the same Neil Patel, sharing his insights alongside Eric Siu, CEO of marketing agency Single Grain. The Marketing School podcast covers a wide range of topics, including: SEO, social media marketing, influencer marketing, content optimization, industry trends, and new technologies.

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Zoho Social Pricing: Is it worth the cost?

SocialPilot

The lack of bulk scheduling and export options might slow down content management for businesses posting frequently. With 10 brands included and support for 5 team members, agencies can handle multiple clients through one dashboard. Custom-branded reports and client portal access add professional touches to client communications.

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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Some 73% of chief communications officers also report that social issues shifted their communications agenda.

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How to Merge Facebook Accounts

Neil Patel

A corporation with multiple businesses may prefer to merge accounts for ease of management. After all, it’s more convenient to post content from one account rather than managing several. For marketers, handling a social media marketing calendar for two or more accounts can be a hassle.