Search Engine Land

JULY 3, 2023

The role of digital authority management Building a brand and reputation are originally the task of brand management, marketing and PR – basically, beyond classic SEO. However, those responsible for brands rarely concern themselves with the effects of their efforts on generating algorithmically measurable signals.

Management 96

Management PR User-Generated SEO 96

Hubspot Marketing

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? It’s how brands manage the spread of their information, so it’s similar to branding. Influencer marketing. Welcome to the world of public relations.

PR 145

PR Communications Inbound Marketing Management 145

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. The internet and social platforms are vital tools for storytelling, brand management and connection. Today’s PR professionals are digital multi-hyphenates who require a diverse skillset.

Communications 124

Communications PR Gen Z Analytics 124

Marketing Insider Group

JANUARY 6, 2020

ANA Masters of B2B Marketing. ANA, the Association of National Advertisers, runs several events throughout the year across the US covering influencer marketing, branding, data, advertising, and marketing law. Their B2B marketing conference is a must for professionals in B2B marketing to learn from top brand CMOs.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Calvyn Lee Blog

DECEMBER 3, 2023

Leverage Influencers to Reach B2B Audiences You read that right – B2B influencer marketing can make a major impact even in business to business ! We’ve seen many B2B software brands recently take an almost direct-to-consumer style influencer approach with fantastic outcomes.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Neil Patel

NOVEMBER 9, 2021

The automated system allows brands to find potential influencers and streamers by specific criteria, such as categories, tags, or location. From there, you can set up a sponsorship package that fits your marketing goals using the platform’s analytics tools.

Advertisers 120

Advertisers Advertising User-Generated Promotion 120

Sprout Social

DECEMBER 6, 2018

Stories that talk about overcoming challenges or elicit an emotional response ring strong in marketing. Everyone still wants to be part of a group, so influencer marketing will work no matter where you are. It’s one of the many reasons why the brand has won over audiences for so long.

Branding 109

Branding Law Logistics Communications 109

Neil Patel

MAY 4, 2021

Do your followers respond well to influencers? Consider hiring a few influencers to spread the word and build hype around your new brand. You can find influencers through marketplaces , influencer marketing agencies, or by searching for them online. Use Twitter Ads. You’re looking for new customers, too.

Communications 82

Communications Management Promotion Branding 82

Rock Content

APRIL 22, 2023

In some cases, the brand that sponsors the content may create it in-house. However, it’s much more common for sponsors to outsource the production to professionals or pay the publishing entity to do it on their behalf (as with influencer marketing partnerships). What Are the Benefits of Sponsored Content?

Entertainment 52

Entertainment Advertisers Advertising Digital Marketing 52

Internet Marketing Ninjas

FEBRUARY 6, 2023

Awario Awario is a social tool that operates within four categories: brand management, conversation management, profile management, topic monitoring, and lead generation. Its AI-powered algorithm monitors your social media audience and turns it into personas which you can better relate to and thus effectively target.

Analytics 52

Analytics Key Performance Indicator Price User-Generated 52

Hubspot Marketing

DECEMBER 20, 2024

Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid. James de Feu, Senior director for performance marketing at Zapier: I do as many walk-and-talk meetings as possible throughout the day. April Sunshine Hawkins, co-host of the Marketing Made Simple podcast: Overhyping?

Transform 101

Transform Marketing Marketers CMO 101

Sprout Social

JUNE 27, 2023

Social media manager. Brand manager. At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. Bob Wolfley has worn many hats: Content creator.

Logistics 101

Logistics Gen Z Management Millennials 101

Use Insider

NOVEMBER 29, 2024

This is the same Neil Patel, sharing his insights alongside Eric Siu, CEO of marketing agency Single Grain. The Marketing School podcast covers a wide range of topics, including: SEO, social media marketing, influencer marketing, content optimization, industry trends, and new technologies.

Millennials 52

Millennials Marketing Marketers Customer loyalty 52