Adobe Experience Cloud Blog

MARCH 16, 2015

Transformational Engagement Marketing Through Brand Activation and Consumer Nurturing. This session focused on how Kaiser Permanente Colorado, with help from their agency, Intelligent Demand, transformed their marketing and revenue generation strategy. So Kaiser reached out to Intelligent Demand to aid in their transformation.

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Transform Thought Leadership CMO PR 128

The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Customer Obsession. Differentiated and authentic brands.

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CMO Transform Health Customer Journey 52

Martech

AUGUST 23, 2023

The consumer moves faster than the brand. Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. At the forefront is the sweeping digital transformation across industries. Prioritize integration.

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Transform Customer Customer Journey CMO 97

Adobe Experience Cloud Blog

MAY 10, 2016

Digital Transformation for Tomorrow’s Marketer. Marketers have transformed from being a service component of the business, with the purpose of feeding leads to sales and the perception of being a cost center, into a critical competitive foundation of the business with a seat at the revenue table. And, it’s already begun.

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Transform Energy Thought Leadership Marketing 91

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If

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Retail eCommerce Gen Z Transform 115

The Social CMO

FEBRUARY 5, 2022

New data captures the gap between business and digital transformation and the integrated experiences customers desire. Countless growing departments, new services abound, and the truth remains: Customers have to see you as one company. It’s about organizing, connecting, and scaling quality customer data.

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Transform Customer CRM Finance 52

Martech

MAY 26, 2023

More than a third have increased spending on store brands and increased their use of coupons. Over 40% report switching to generic brands, store brands and less expensive products in at least one product category. Those things matter to brands.” “How does it feel? ” Why we care.

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Transform Price CMO Marketing 106

Hubspot Marketing

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events.

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Market Trends Transform CMO Marketing 145

Martech

OCTOBER 5, 2022

. “The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Organizational transformation. Largely caused by having too much data, little of it actionable.

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Transform Marketing Marketers CMO 103

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. It was evident to me that we needed a better customer reviews program,” said Tonkin. “At He knew about their robust reviews program which was initially why he reached out as Planful’s new CMO. They’ll visit brand’s website.

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Transform Customer CMO Price 90

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. There are no two ways about it: your customers want personalized content from all your channels, including web and email. Source: 2019 CMO Survey, Deloitte.

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Transform CRM Marketing Automation Platform CMO 174

Duct Tape Marketing

JANUARY 9, 2024

The episode encourages your business to evolve their customer journey intentionally, emphasizing the transformative impact of strategic marketing. 03:31): So just the textbook definition, what is a fraction CMO? 03:31): So just the textbook definition, what is a fraction CMO?

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CMO Customer Journey Transform Traditional Marketing 64

Duct Tape Marketing

JANUARY 18, 2024

For those stepping into the role of a fractional CMO, grasping this viewpoint is essential; it’s all about capturing the essence and connecting with audiences just as vividly as a well-pictured story does. In this guide, we’ll break down the five most important marketing trends for fractional CMOs in 2024.

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Market Trends CMO Transform User-Generated 77

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Considering that marketing was just a ‘branding’ function for companies in the past, this is a considerable jump that represents how far it has come. Net present value.

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CMO Finance Key Performance Indicator Transform 134

Sales Force: CMO

JANUARY 6, 2021

Only 3% believe their organizations are exceptionally effective in turning data insights into actions, according to a recent CMO Council survey. Prepare for another transformation. As we enter into the next phase of the pandemic, brands need to be prepared to adapt once again. This is a great time to experiment.

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Transform CMO Customer Journey Food 52

Marketing Insider Group

SEPTEMBER 17, 2020

If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. . Marketers can fall easily into the trap of sticking to traditional roles like advertising and brand development. Statistics point to CMOs becoming less influential compared to other C-suite executive positions. .

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CMO Transform Marketing Marketers 135

Use Insider

JULY 28, 2023

Omnichannel marketing connects all channels to one platform which allows your customers to have one experience with your brand no matter what channel they use. It enables your company to “remember” conversations, keep track of customer behavior and data, and provide a truly personalized experience. “We’ve

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Retail Shoppers Manufacturing Transform 98

Litmus

MAY 28, 2021

This session, moderated by our very own CMO Melissa Sargeant, featured: Angela Connor , Founder and Chief Communications Officer of Change Agent Communications. She said, “How we start the transformation informs its eventual success.”. Shifting your perspective to the customer. Authentic branding and storytelling.

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Key Performance Indicator Transform CMO eBook 60

Power Digital Marketing

JANUARY 19, 2023

Brands spend an average of 13.8% Marketing analytics is the lifeblood of any brand looking to make a more meaningful impression on consumers. Marketing analytics is the lifeblood of any brand looking to make a more meaningful impression on consumers. 2 Here’s why. So, what benefits do marketing analytics offer in practice?

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Analytics Non-Profit CMO Transform 52

Set Up

SEPTEMBER 26, 2023

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas. Whether it’s showcasing the uniqueness of the company or the consumer, video brings the brand to life and personalizes the story.

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Market Trends Health Transform Marketing 59

Martech

NOVEMBER 3, 2021

“Marketing analytics actually went from #2 to #4 in the last year,” said Hurley, citing Gartner’s CMO Spend Survey. Integrating analytics capabilities within products and applications helps brands measure KPIs, predict outcomes, and craft better customer experiences. Why is it going down?”

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Analytics Product CMO Marketing 104

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Content marketing is the gap between what brands produce and their audience actually wants.

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Content Marketing Marketing Marketers Transform 88

Sprout Social

MAY 18, 2020

Marketers all around the world have had to embrace these actions as they learn about what’s next for their brands and careers. Speakers throughout the day, including Sprout’s CMO, Jamie Gilpin , and BCW’s SVP of Digital Innovation, Matt Kelly , agree that success comes from finding creative ways to differentiate your brand from the rest.

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CMO Transform Marketing Marketers 98

Adobe Experience Cloud Blog

MARCH 15, 2019

Customer experience management (CXM) is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences (CX) involving everyone in the C-suite—CIOs, CMOs, chief digital officers, among other customer-facing functions. Everybody On Board.

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Transform Management Customer CMO 133

Marketing Insider Group

NOVEMBER 11, 2019

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

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Transform Direct Mail Customer Journey Marketing 86

The Social CMO

MARCH 21, 2022

Because the four moments of truth explored in WTF not only define the modern customer journey, the link between the Zero Moment of Truth (ZMOT) and what I call the Ultimate Moment of Truth (UMOT) is more influential today than when the book originally published? This is where mapping against the Dynamic Customer Journey comes in.

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Customer Customer Journey Non-Profit Transform 52

Unbounce

JULY 14, 2023

I’m Pete Housley, CMO of Unbounce. And what I’d like to suggest is that marketers think about the full customer journey: you know, from pre-collect to customer acquisition, to, you know, customer lifecycle marketing, and make sure that the tools are complementary. You mentioned all the martech stacks before.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

I’m Pete Housley, CMO of Unbounce. And what I’d like to suggest is that marketers think about the full customer journey: you know, from pre-collect to customer acquisition, to, you know, customer lifecycle marketing, and make sure that the tools are complementary. You mentioned all the martech stacks before.

Transform 52

Transform Marketing Marketers CRM 52

Exposure Ninja

JULY 5, 2023

Showcasing expertise: High-quality content allows you to demonstrate your knowledge and position your brand as a thought leader in your industry. When they see that you’re invested in their success, they’ll be more likely to choose your brand over the competition. That’s instant credibility, folks!

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Marketing Strategy Whitepaper Marketing Marketers 52

Sprout Social

JANUARY 11, 2023

Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place. While the ingredients for each dashboard might be different, the core component is visualized metrics that help explain why your brand did or didn’t meet a goal. Example: CMO and R&D).

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Branding Transform Analytics CMO 123

Martech

APRIL 27, 2022

Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. It connects your marketing campaigns to your website traffic and other metrics, enabling you to understand how various tactics and channels impact user and customer behavior.

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Analytics Customer Journey Marketing Marketers 127

Sprout Social

JUNE 12, 2023

Customer experience (CX) is all about how your customers perceive their interactions with your brand. A positive CX can turn casual browsers into loyal customers, while a negative one can send them straight to your competitors. A great CX strategy aims to exceed customer expectations at every touchpoint.

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Customer Customer loyalty Customer Journey Transform 131

Martech

APRIL 20, 2022

Brands are struggling to provide a frictionless, personalized experience across the customer journey at a time when loyalty is everything. This is mainly because data about your customers often resides in many different and disconnected sources.

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Transform Customer CMO Customer Journey 90

Duct Tape Marketing

NOVEMBER 1, 2017

When he was talking about the purpose of a business, creating a customer, that idea has become so morphed these days into persuasion, right? It has transformed marketing into how do we find people and persuade them that our product or services is worth doing? And by the way, this model is in full effect right now with Amazon.com.

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Transform Marketing Marketers Thought Leadership 36

Marketing Insider Group

OCTOBER 25, 2021

However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. Quick Takeaways: The marketing trends that will dominate in the next 12 months will include Customer Experience, Employee Engagement, and Content Visualization.

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Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

JUNE 30, 2020

In this exclusive interview for the AgileSherpas blog, Anthony Coppedge, currently the Agile Transformation Lead for Digital Sales at IBM, is sharing his experience of the effects of Agile management across the business units. The customer is on a continuous customer journey, and on that continuum are both Marketing and Sales.

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Management Transform Marketing Marketers 78

Bannerflow

FEBRUARY 12, 2020

According to 58% of brands positive ROI is an outcome of in-housing. The report features the thoughts of 200+ senior marketing decision makers from brands, in-housing agencies, and consultancies across Europe. Read on to discover just how in-house marketing has transformed how both they and their businesses operate.

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Transform Customer Journey Marketing Marketers 90