Duct Tape Marketing

JULY 20, 2022

Marketing Podcast with Mark Kilens. In this episode of the Duct Tape Marketing Podcast , I interview Mark Kilens. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.

CMO 78

CMO Global Marketing Education SEO 78

Martech

AUGUST 24, 2023

As we’ve seen in retail media networks (RMNs) , sellers with loyal customers and engaging experiences can drive more sales for advertisers when the buyer journey is managed intelligently. We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards. Why we care.

Real Estate 90

Real Estate Retail eCommerce Advertising 90

Martech

FEBRUARY 2, 2024

Words like “data,” “technology” and “platform” were used frequently, indicating discussions about data management and technological solutions in marketing. Prompts: “How do I leverage data analytics to improve my marketing efforts?” ” Theme No. 2: Data and technology.

User-Generated 99

User-Generated Marketing Marketers CMO 99

Sprout Social

MAY 25, 2022

We have roles that we’ve never had before in marketing. Traditionally, a department might have advertising, public relations and branding, but most practitioners were generalists. Even though leaders generally know this, only 17% of candidates say their manager facilitates the process of applying for internal jobs.

CMO 92

CMO Social Media Marketing Management Price 92

Duct Tape Marketing

AUGUST 16, 2023

As a marketing leader, he specializes in helping businesses scale, particularly ones that help people, animals, and the environment. Key Takeaway: The Fractional CMO model is a smart solution for companies that may not require a full-time CMO but still need strategic direction and are seeking tailored strategic insights.

CMO 62

CMO Inbound Marketing Marketing Strategy Price 62

Martech

JULY 13, 2021

If a marketing organization has done what it takes to help a brand survive the last 16 months, then it should proclaim the number one metric as ”Are we still here? One of those companies was Driscoll’s, the “only the finest berries” brand. Crowdsourcing the most important metric in marketing .

Shopper Market 115

Shopper Market Millennials Shoppers Shipping 115

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?”

Analytics 100

Analytics Product CMO Marketing 100

Litmus

OCTOBER 26, 2022

Reminder: not everyone speaks marketing technology (or martech). Martech language is not universal,” says Alicia Garside (Digital Marketing Production Manager, TELUS Health ). Email makes all of your marketing better. For most brands the key is intersectionality: take things personally when it comes to marketing.

CRM 92

CRM Email Marketing Finance CMO 92

Adobe Experience Cloud Blog

APRIL 25, 2017

. “Today we are making more complicated decisions than ever before, & as marketers do it in seconds” ~ @nstevenlucas #socialmedia #MKTGnation pic.twitter.com/akTTPJ69ha. The Buyer Has A Louder Voice Than The Brand. Today, the buyer has a louder voice than the brand. Volume, unchecked does damage to our brands.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Martech

SEPTEMBER 27, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.

Analytics 88

Analytics Finance CMO Advertising 88

Martech

JUNE 8, 2023

Also pictured, Erin Pryor, First Horizon Bank CMO. Generative AI across the suite In support of this “AI is UI” concept, the main topic of discussion at Connections was the extension of Einstein GTP not only across all the clouds that make up the Salesforce suite — Marketing, Sales, Service, etc — but also to Slack and Tableau.

Customer Journey 89

Customer Journey User-Generated Shipping CMO 89

Marketing Insider Group

JULY 15, 2014

But the modern marketing leader must also possess the skills to analyze massive amounts of data from those channels and produce the right kind of content, for the right consumer, at the right time. The 2020 Marketing Department. Channels: managing the ever-shifting landscape of options to reach their audience. Once Upon A Time.

CMO 98

CMO Marketing Marketers Entertainment 98

Duct Tape Marketing

SEPTEMBER 30, 2022

In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 3:23] As CMO, how do you look at the customer journey? [5:26]

CMO 73

CMO PR Marketing Marketers 73

CXL

NOVEMBER 23, 2022

Peep Laja: “How to win” Peep started with a reality check: there have never been as many brands as there are today. Although more and more companies are joining the game, the stability of market positions is astonishing. Salesforce, for example, increased its revenue market share to 18.4% Daniel Layfield.

Law 78

Law Transform Marketing Marketers 78

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 63

Product Marketing Product Transform CMO 63

Content Marketing Institute

JANUARY 15, 2018

Dew Smith, managing editor, Vendasta. Product name here and here and there. The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation. We before you. Now obsolete.

Real Estate 111

Real Estate CMO SEO Content Marketing 111

Duct Tape Marketing

NOVEMBER 9, 2022

7:15] How do you manage the fact that somebody is hiring you to do marketing, but you can’t really do marketing if you don’t get into every aspect of their business? [10:20] 12:52] How do you help somebody understand the importance of brand development? [15:17]

Real Estate 73

Real Estate Price Marketing Marketers 73

Content Marketing Institute

SEPTEMBER 20, 2018

If you could build the ideal multi-industry global conglomerate from scratch, scaling it to over 700 product families, would you let each one of those 700 product managers target the same customer separately? Why then do so many enterprise brands find themselves in a similar pickle? Of course you wouldn’t.

CMO 74

CMO Management Product Customer 74

Marketing Insider Group

FEBRUARY 25, 2015

How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Product innovation moves faster.

Marketing 86

Marketing Marketers CMO Advertising 86

Adobe Experience Cloud Blog

APRIL 21, 2014

The A’s General Manager, Billy Beane (played by Brad Pitt in the film), measured players using new, data-centric metrics that flew in the face of conventional wisdom. Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? That’s a 3.2%

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. Welcome to another installment of CMO Confessions! The Career Path to CMO. Marketing to Marketers.

CMO 52

CMO Advertising Advertisers B2C 52

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. Since the start of the pandemic, digital marketing has contributed 32.7%

Management 130

Management Marketing Marketers Key Performance Indicator 130

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. Welcome to another CMO Confessions podcast! Data-Driven Marketing. B2C Trends for B2B Marketing.

CMO 52

CMO B2C Market Trends Shipping 52

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. This begs the question – what does the Advanced section of the market do differently? Asset Management. Who was targeted?

Transform 52

Transform Marketing Marketers CMO 52

Hubspot Marketing

JANUARY 7, 2024

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world. Some marketers choose to extend (or return to) their schooling by pursuing a Master of Business Administration (MBA) or graduate degree in marketing.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Marketing Insider Group

AUGUST 27, 2015

NOTE: While this article is geared toward entrepreneurs and small business owners, many of these signs are applicable to marketers of all sizes and shapes, including those with CMO in their title. Your Services/Products Have Changed. Product Market Has Changed. Are you still marketing to the right audience?

Manufacturing 85

Manufacturing Shipping CMO Management 85

Adobe Experience Cloud Blog

APRIL 18, 2017

Account-Based Marketing Meet-Up—Mike Telem, VP of Product Marketing at Marketo and GM of Marketo Israel. We launched Marketo Account-Based Marketing last September, and our early adopters will be speaking at Summit about their unique journeys and the impressive results they’ve achieved.

Thought Leadership 91

Thought Leadership CRM Marketing Marketers 91

Adobe Experience Cloud Blog

JANUARY 12, 2010

Even worse, fully 80 percent of enterprise technology deals won are not influenced by marketing at all. At the root of the alignment problem is the fact that marketing and sales have their own charters, planning time horizons, and compensation models. The metrics I use in developing performance plans are: Marketing Role.

Thought Leadership 88

Thought Leadership Finance Marketing Marketers 88