Martech

OCTOBER 13, 2023

It can provide brand exposure at the beginning of the journey, or it can nudge a customer near a store, or in-store, at point-of-purchase. Now, these big screens in city centers are not just used for brand awareness, but they can be used to drive response.” Brand data. Pepsi CMO Todd Kaplan at DPAA Summit. Why we care.

CMO 121

CMO Advertising Advertisers Retail 121

Martech

APRIL 5, 2022

Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints.

Customer 108

Customer CMO Management Product Marketing 108

Duct Tape Marketing

NOVEMBER 21, 2022

Want to grow your business and position your brand for success? One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. What is a fractional CMO and the services they provide for small to medium-sized businesses.

CMO 61

CMO Key Performance Indicator Customer Journey Marketing Strategy 61

Martech

APRIL 22, 2022

Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints.

Customer Journey 86

Customer Journey Customer CMO Management 86

Duct Tape Marketing

JULY 20, 2022

Marketing Podcast with Mark Kilens. In this episode of the Duct Tape Marketing Podcast , I interview Mark Kilens. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.

CMO 78

CMO Global Marketing Education SEO 78

Martech

AUGUST 24, 2023

We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards. Bilt is all about contextual marketing and meeting people where they already are. Lyft also has out-of-home ads on bike sharing stations in four markets. Growing ad network. Measurement.

Real Estate 91

Real Estate Retail eCommerce Advertising 91

Martech

FEBRUARY 2, 2024

“I requested help in writing a 15-second script incorporating our marketing theme and it actually did a pretty good job of creating something usable. Being the human that I am, I did make revisions to help it fit the timeframe and our brand. Very interesting concept.” It’s all free and available now with no registration required.

User-Generated 103

User-Generated Marketing Marketers CMO 103

Search Engine Land

JANUARY 22, 2024

Sharing relevant results from relevant articles titled “Top 50 tests every marketer should know about” (e.g., And we all know time is money, so your clients (or CMO and CFO) will thank you for that. Sources I’d recommend looking into before launching your test: SEO (oftentimes, that’s 90% branded traffic). Branded paid search.

Customer Journey 108

Customer Journey PR Marketing Marketers 108

Duct Tape Marketing

AUGUST 16, 2023

As a marketing leader, he specializes in helping businesses scale, particularly ones that help people, animals, and the environment. Key Takeaway: The Fractional CMO model is a smart solution for companies that may not require a full-time CMO but still need strategic direction and are seeking tailored strategic insights.

CMO 63

CMO Inbound Marketing Marketing Strategy Price 63

Power Digital Marketing

JANUARY 19, 2023

Brands spend an average of 13.8% of their total budget on marketing, so there’s no question that marketing is one of the most significant drivers of growth for businesses. Marketing analytics is the lifeblood of any brand looking to make a more meaningful impression on consumers. 2 Here’s why.

Analytics 52

Analytics Non-Profit CMO Transform 52

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?”

Analytics 105

Analytics Product CMO Marketing 105

Martech

JULY 13, 2021

If a marketing organization has done what it takes to help a brand survive the last 16 months, then it should proclaim the number one metric as ”Are we still here? One of those companies was Driscoll’s, the “only the finest berries” brand. Crowdsourcing the most important metric in marketing .

Shopper Market 119

Shopper Market Millennials Shoppers Shipping 119

Adobe Experience Cloud Blog

APRIL 25, 2017

. “Today we are making more complicated decisions than ever before, & as marketers do it in seconds” ~ @nstevenlucas #socialmedia #MKTGnation pic.twitter.com/akTTPJ69ha. The Buyer Has A Louder Voice Than The Brand. Today, the buyer has a louder voice than the brand. Volume, unchecked does damage to our brands.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Sprout Social

MAY 25, 2022

We have roles that we’ve never had before in marketing. Traditionally, a department might have advertising, public relations and branding, but most practitioners were generalists. Their ability to inform your content, demand gen, product marketing or pricing strategies is unmatched because social is the center of everything.

CMO 91

CMO Social Media Marketing Management Price 91

Martech

OCTOBER 29, 2021

Good morning, Marketers, and we’re talking about Facebook yet again. That’s the new name for the overarching brand, although Facebook itself will have an after-life as just one of the sub-brands, alongside Instagram, Whatsapp and the rest of the brood. Email marketing M&A is seeing a surge. Chris Wood, Editor.

Transform 107

Transform CMO User-Generated Advertising 107

Martech

JUNE 8, 2023

Also pictured, Erin Pryor, First Horizon Bank CMO. Generative AI across the suite In support of this “AI is UI” concept, the main topic of discussion at Connections was the extension of Einstein GTP not only across all the clouds that make up the Salesforce suite — Marketing, Sales, Service, etc — but also to Slack and Tableau.

Customer Journey 93

Customer Journey User-Generated Shipping CMO 93

Hootsuite

AUGUST 6, 2021

Since the start of the pandemic, digital marketing has contributed 32.7% more to overall sales than the previous year, according to this year’s CMO Survey. In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5%

Management 130

Management Marketing Marketers Key Performance Indicator 130

Duct Tape Marketing

SEPTEMBER 30, 2022

In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 3:23] As CMO, how do you look at the customer journey? [5:26]

CMO 74

CMO PR Marketing Marketers 74

Martech

SEPTEMBER 27, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.

Analytics 93

Analytics Finance CMO Advertising 93

Litmus

OCTOBER 26, 2022

Email makes all of your marketing better. Blake Miller (Senior Director, Product Marketing, Salesforce Marketing Cloud ) teaches us how to use email to create personlized moments across the entire customer journey. For most brands the key is intersectionality: take things personally when it comes to marketing.

CRM 93

CRM Email Marketing Finance CMO 93

Marketing Insider Group

JULY 14, 2020

In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Disruption isn’t new, just more intense, and that sets the course for rethinking marketing. Most marketing is still stuck in traditional mindsets.

Thought Leadership 113

Thought Leadership Marketing Marketers CMO 113

Marketing Insider Group

JULY 15, 2014

But the modern marketing leader must also possess the skills to analyze massive amounts of data from those channels and produce the right kind of content, for the right consumer, at the right time. The 2020 Marketing Department. Brands will continue to partner with agencies and publishers. What about the CMO of 2020?

CMO 96

CMO Marketing Marketers Entertainment 96

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 64

Product Marketing Product Transform CMO 64

CXL

NOVEMBER 23, 2022

Peep Laja: “How to win” Peep started with a reality check: there have never been as many brands as there are today. Although more and more companies are joining the game, the stability of market positions is astonishing. Salesforce, for example, increased its revenue market share to 18.4% How will you act?

Law 78

Law Transform Marketing Marketers 78

Duct Tape Marketing

NOVEMBER 9, 2022

12:52] How do you help somebody understand the importance of brand development? [15:17] Look, if you wanna know what's happening now in marketing, what's ahead and how you can stay ahead of the game, this is the podcast for you, host and HubSpot's, CMO and SVP of Marketing. Say, Oh yeah, I've got a logo, that's my brand.

Real Estate 74

Real Estate Price Marketing Marketers 74

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. It accelerates speed-to-market at scale ?while while maintaining across-the-board visibility & brand governance.?.

Transform 52

Transform Marketing Marketers CMO 52

Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

Account-based marketing is the key to targeting and engaging key accounts at scale. Mike Telem, VP of Product Marketing at Marketo, will reveal best practices for ABM, based on our experience practicing it day-in and day-out. We’ve said it before and we’ll say it again. What’s the secret to doing it well?

Thought Leadership 134

Thought Leadership Transform Entertainment CMO 134

Marketing Insider Group

FEBRUARY 25, 2015

How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Product innovation moves faster.

Marketing 85

Marketing Marketers CMO Advertising 85

Adobe Experience Cloud Blog

APRIL 21, 2014

Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

Content Marketing Institute

JANUARY 15, 2018

Product name here and here and there. The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation. Remove the ‘I’ and ‘we’ from your marketing. We before you.

Real Estate 111

Real Estate CMO SEO Content Marketing 111

Adobe Experience Cloud Blog

AUGUST 18, 2016

According to a survey by The Economist Intelligence Unit, 86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020. This implicates that the CMO’s definition of success is being redefined.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Content Marketing Institute

SEPTEMBER 20, 2018

If you could build the ideal multi-industry global conglomerate from scratch, scaling it to over 700 product families, would you let each one of those 700 product managers target the same customer separately? Why then do so many enterprise brands find themselves in a similar pickle? Of course you wouldn’t.

CMO 75

CMO Management Product Customer 75

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. The simplest way to do this is in a disconnected landing page that can break code conventions, brand guidelines, and can be efficiently measured to provide instant feedback on itʼs ridiculousness. Keep your brand healthy by avoiding any claims that erode trust.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Marketing Insider Group

AUGUST 27, 2015

NOTE: While this article is geared toward entrepreneurs and small business owners, many of these signs are applicable to marketers of all sizes and shapes, including those with CMO in their title. Your Services/Products Have Changed. Product Market Has Changed. Are you still marketing to the right audience?

Manufacturing 84

Manufacturing Shipping CMO Management 84

Adobe Experience Cloud Blog

APRIL 18, 2017

Account-Based Marketing Meet-Up—Mike Telem, VP of Product Marketing at Marketo and GM of Marketo Israel. You will learn when ABM makes sense for a business, how Marketo does it, and tips and tricks for a successful ABM program.

Thought Leadership 91

Thought Leadership CRM Marketing Marketers 91

Adobe Experience Cloud Blog

JANUARY 12, 2010

Even worse, fully 80 percent of enterprise technology deals won are not influenced by marketing at all. At the root of the alignment problem is the fact that marketing and sales have their own charters, planning time horizons, and compensation models. What steps does a company go through to align sales & marketing?

Thought Leadership 88

Thought Leadership Finance Marketing Marketers 88