Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. And I challenge you to find a single CMO or marketing manager who doesn’t recognize the dire need for culture change and engagement.

Gen Z 144

Gen Z Millennials CMO Marketing 144

Marketing Insider Group

JUNE 26, 2023

As new technology and concepts surface, promoting brands, products, and services has become a complicated activity for small and large companies alike. Considering your customer is a great way to better understand the specifics of what you’re trying to accomplish as a brand. Building brand awareness?

Key Performance Indicator 96

Key Performance Indicator CMO Marketing Marketers 96

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Digital Summits. Various dates through 2020 in 23 major cities across the USA.

Marketing 23

Marketing Marketers eCommerce Social Media Marketing 23

Unbounce

JUNE 5, 2023

Enter Unprompted , the new podcast from Unbounce that dives headfirst into the (thrilling, sometimes spooky, and surprisingly… funny?) Hosted by our CMO Pete Housley and brought to you by the real, human people at Unbounce, Unprompted is here to help you make sense of this moment of incredible change. world of AI marketing.

Transform 114

Transform Marketing Marketers Copywriting 114

Unbounce

JUNE 6, 2023

I’m Pete Housley , CMO of Unbounce. Unbounce is a landing page builder with AI technologies to help you build landing pages and optimize, and lots of other very cool AI tools. I’m the art director in, the brand team here at Unbounce. Episode 1: Can You Not? [00:00:00] 00:00:00] Pete: Hey marketers!

Marketing 126

Marketing Marketers Entertainment Transform 126

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced. The pizza was delicious.

Content Marketing 61

Content Marketing CMO Thought Leadership Marketing 61

Marketing Insider Group

OCTOBER 25, 2021

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. World Class Customer Experience. Source: [link]. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Unbounce

JULY 12, 2023

And, as you know, I’m Pete Housley, CMO of Unbounce. I think there’s always gonna be those early adopters who jump on the new technology and they’re looking for those opportunities to do what they already do, but do it better or get better results or do things more efficiently for their clients.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. The Guardian reports new WARC figures that predict advertisers are set to spend £7.9 billion, as brands battle it out with their headline Christmas ads. million in total.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine. I have two pieces of advice here.

Thought Leadership 52

Thought Leadership Buzz Marketing B2C CMO 52

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

The Social CMO

MARCH 21, 2022

We instead invest in branded assets to connect the dots back to owned media. New technologies and the channels that arise as a result are causing important shifts in behavior and decision-making. Fixating on ROI also doesn’t answer the question of how new technologies are impacting decisions for or against you.

Customer 52

Customer Customer Journey Non-Profit Transform 52