Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. The experience validated Nguyen’s claim: “We can brand it with the corporate branding of a particular company but we also have the ability to drill down to individuals as well.

Transform 120

Transform CMO New Technology B2C 120

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. However, mistargeted personalization can result in customers feeling frustrated at best and mistrusting brands at worse.

CMO 130

CMO B2C Marketing Marketers 130

Martech

SEPTEMBER 3, 2021

In his latest contribution to MarTech, email marketing thought leader Ryan Phelan warns about how easy it is to be distracted by shiny objects — and he doesn’t just mean new technologies; he includes shiny new mindsets too. In fact marketing technology held steady as a percentage of overall budget (an increase of 0.4%

Real Estate 120

Real Estate CMO Analytics New Technology 120

Martech

APRIL 8, 2022

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. We get a marketing high by learning about new technologies pushing the envelope of marketing’s capabilities.

Transform 124

Transform New Technology Direct Mail Marketing 124

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Through marketing automation, brands can finally reach out to customers with right place, right time marketing content that is personalized to the customer. Marketing automation is creating new roles.

Transform 134

Transform CMO Retail Thought Leadership 134

Marketing Insider Group

JULY 16, 2015

Fast-forward to just a few weeks ago, when a paper I co-authored with The CMO Club—called the “CMO Solution Guide to Leveraging New Technology and Marketing Platforms”—was released. This chart, from the CMO Solution Guide , is all the proof you need. The Technology Conundrum. CMO Solution Guide.

CMO 78

CMO New Technology Health Marketing 78

Martech

DECEMBER 27, 2022

Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size. Not only will new opportunities open up catering to frugal shoppers, but many brands will pivot their message and focus on price.

Transform 98

Transform Retail Shoppers Price 98

Martech

OCTOBER 29, 2021

That’s the new name for the overarching brand, although Facebook itself will have an after-life as just one of the sub-brands, alongside Instagram, Whatsapp and the rest of the brood. Good morning, Marketers, and we’re talking about Facebook yet again. Or rather, we’re all going to be talking about Meta. Chris Wood, Editor.

Transform 117

Transform CMO User-Generated Advertising 117

Rock Content

DECEMBER 11, 2020

You want to improve lead generation, drive more sales, increase brand awareness , increase lead quality. This one covers everything from brand publishing to storytelling and SEO. They talk about innovations on the market, the role of technology, stats to prove their points, digital transformation , and more.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Adobe Experience Cloud Blog

MARCH 24, 2017

It is imperative for marketers to be able to adapt to new touchpoints as they develop and utilize new technologies to engage more effectively than ever before. How do you make your brand, product, or service visually and emotionally appealing to your prospects and customers?

Thought Leadership 118

Thought Leadership Transform CMO Marketing 118

Martech

APRIL 5, 2023

We are grappling with meeting KPIs, but that thinking is more about the brand and less about customers. Dig deeper: Authentic storytelling: 5 rules for the new frontier of marketing 3. You might even have more leeway with frequency than you realize, says fractional CMO Skip Fidura. “You know every email you send out.

Email Marketing 130

Email Marketing Marketing Marketers CMO 130

Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers.

Transform 122

Transform Marketing Automation Platform CMO Marketing 122

Sprout Social

OCTOBER 9, 2023

Cole brought in Nicole Leffer , a CMO AI advisor, to help navigate this new frontier. Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Cole gave Leffer their most common workflows, personas, messaging framework, and their brand voice and tone guide.

User-Generated 111

User-Generated Marketing Marketers CMO 111

Marketing Insider Group

JULY 15, 2014

The Marketing Department of the future will look very different from today’s advertising, branding, demand generation, field marketing, product marketing, partner marketing, and communications teams. Brands will continue to partner with agencies and publishers. What about the CMO of 2020? The 2020 Marketing Department.

CMO 98

CMO Marketing Marketers Entertainment 98

Hubspot Marketing

MAY 16, 2022

"When you're listening to the news, or you're on Twitter, and people are talking about NFTs and Web 3, it seems really abstract and futuristic and stupid. I get that," says Kipp Bodnar, HubSpot CMO. "A These are the types of tactics that brands could potentially leverage to gain solid growth. A lot of it is going to be crap.

Customer Acquisition 90

Customer Acquisition User-Generated CMO Transform 90

Set Up

APRIL 11, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Cwirko-Godycki referenced a campaign from when he was fairly new to Aon and transitioning from a content marketing role to a demand gen and marketing tech role. Q5 | What is a brand that you admire?

CMO 59

CMO Thought Leadership New Technology Performance Marketing 59

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Through marketing automation, brands can finally reach out to customers with right place, right time marketing content that is personalized to the customer. Marketing automation is creating new roles.

Transform 51

Transform CMO Retail Thought Leadership 51

Sales Force: CMO

OCTOBER 18, 2023

Demand generation marketing builds brand awareness, educates potential customers, and ultimately motivates them to interact with a brand. Lead generation: Give those newly aware customers a reason to be curious about or interested in the brand, becoming “leads” in the process. What do they need, and why do they need it?

Customer 86

Customer User-Generated Marketing Marketers 86

Rock Content

DECEMBER 11, 2020

In this search, marketers are always finding new technologies and insights on how to use them so they can keep up with ever-changing expectations. With strategies focused on data , brands can use the power of machine learning to attract more leads and find the right arguments to convert them. Finding trends.

Transform 83

Transform Marketing Marketers Communications 83

Welcome Software

OCTOBER 30, 2023

Perhaps your marketing org has a cadre of long-term employees that are predisposed to poo-poo new technologies because they’ve gotten comfortable with their status quo tools and what they perceive as ‘their (tech) turf.’ The real hurdle lies in effective change management during the onboarding process.

Management 40

Management Transform CMO Communications 40

Welcome Software

OCTOBER 30, 2023

Perhaps your marketing org has a cadre of long-term employees that are predisposed to poo-poo new technologies because they’ve gotten comfortable with their status quo tools and what they perceive as ‘their (tech) turf.’ The real hurdle lies in effective change management during the onboarding process.

Management 40

Management Transform CMO Communications 40

Adobe Experience Cloud Blog

SEPTEMBER 7, 2016

In this session, Chandar Pattabhiram, CMO of Marketo, will discuss the steps that marketing must take to further solidify its place as a strategic function, drive digital transformation, and own the customer experience. In case you haven’t heard, account-based marketing (ABM) is the new standard for strategic, account-centric, B2B marketing.

Transform 91

Transform Thought Leadership Influencer Marketing CMO 91

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Brand Marketing. Brand Marketing. It’s hard to demonstrate the brand’s equity or value to sales unless your brand is global and highly recognized by the mass population. Lead and own branding training sessions as part of sales onboarding training. Event Marketing. Social Media.

CRM 103

CRM Event Marketing Marketing Marketers 103

Marketing Insider Group

MAY 14, 2013

Which social conversations are spurring the actions that lead to deeper engagement with your brand? He believes marketing needs to take advantage of both new technology and new talent to start creating hypotheses. Is Twitter sentiment for our brand trending up or down? Which keywords drive conversions?

CMO 95

CMO Marketing Marketers Marketing Plan 95

SMEI

DECEMBER 20, 2022

CMO and CTO Partnerships in 2023. In the modern business landscape, technology plays a crucial role in almost every aspect of operations. As a result, in 2023, we will see more chief marketing officers (CMOs) partnering with chief technology officers (CTOs) in order to effectively leverage technology to achieve their marketing goals.

Transform 51

Transform Marketing Marketers Manufacturing 51

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Advertising Advertisers B2C 52

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Market Trends Shipping 52

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. And I challenge you to find a single CMO or marketing manager who doesn’t recognize the dire need for culture change and engagement.

Gen Z 144

Gen Z Millennials CMO Marketing 144

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Digital Summits. Various dates through 2020 in 23 major cities across the USA.

Marketing 23

Marketing Marketers eCommerce Social Media Marketing 23

Sales Force: CMO

JUNE 6, 2022

Those unforgettable interactions with customers and in our communities that bring your brand to life. That means humanizing digital interactions, building brand loyalty, and upskilling to master the new technologies powering memorable moments. Click here for a full schedule for the onsite program. Main Keynote, 1 p.m.

CMO 91

CMO New Technology Place Customer 91

Marketing Insider Group

JUNE 26, 2023

As new technology and concepts surface, promoting brands, products, and services has become a complicated activity for small and large companies alike. Considering your customer is a great way to better understand the specifics of what you’re trying to accomplish as a brand. Building brand awareness? Has it grown?

Key Performance Indicator 96

Key Performance Indicator CMO Marketing Marketers 96

Martech

APRIL 27, 2022

New technologies surface insights faster and create the opportunity to visualize and share data. New technologies are making old channels more accessible. Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift.

Analytics 132

Analytics Customer Journey Marketing Marketers 132

Unbounce

JUNE 5, 2023

Enter Unprompted , the new podcast from Unbounce that dives headfirst into the (thrilling, sometimes spooky, and surprisingly… funny?) Hosted by our CMO Pete Housley and brought to you by the real, human people at Unbounce, Unprompted is here to help you make sense of this moment of incredible change. world of AI marketing.

Transform 114

Transform Marketing Marketers Copywriting 114

Unbounce

JUNE 6, 2023

I’m Pete Housley , CMO of Unbounce. Unbounce is a landing page builder with AI technologies to help you build landing pages and optimize, and lots of other very cool AI tools. I’m the art director in, the brand team here at Unbounce. Episode 1: Can You Not? [00:00:00] 00:00:00] Pete: Hey marketers!

Marketing 126

Marketing Marketers Entertainment Transform 126

Marketing Insider Group

OCTOBER 25, 2021

Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. World Class Customer Experience.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced. The pizza was delicious.

Content Marketing 61

Content Marketing CMO Thought Leadership Marketing 61

Marketing Insider Group

NOVEMBER 11, 2019

Your marketing team is best placed to understand the customer journey and the opportunities that come with going digital, and so your marketing department, led by your CMO, should be in charge of your overall transformation. Advances in digital technology have transformed the world of marketing, perhaps more than any other industry.

Transform 86

Transform Direct Mail Customer Journey Marketing 86