Buffer Marketing

AUGUST 6, 2024

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. Through thought leadership, our clients have received spikes in SEO and website traffic, digital visibility, credibility, and an increase in community engagement.

Thought Leadership 115

Thought Leadership Transform PR Energy 115

Hubspot Marketing

JULY 15, 2022

It's a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? We've rounded up some helpful advice from PR pros at HubSpot to help you make the right call. Reasons to Hire a PR Firm. You're ready to "feed the PR machine.". You know what you want.

PR 137

PR Management Communications Promotion 137

Hubspot Marketing

SEPTEMBER 16, 2024

AI public relations” (PR) kind of sounds like an oxymoron. Why Use AI in Public Relations (PR) Using AI in public relations has many benefits, but they all come back to one all professionals strive for — improved productivity. of PR professionals using tools say it has reduced their companies' overall costs and resource needs.

PR 120

PR User-Generated CRM Branding 120

Hootsuite

OCTOBER 22, 2024

Yup, these influencers and brand ambassadors have been under your nose all along. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. It aids in PR crises and issue management. What is employee advocacy?

Gen Z 113

Gen Z PR Thought Leadership Communications 113

Hubspot Marketing

OCTOBER 16, 2019

But how do you communicate that with your stakeholders and the public? Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. or "What services does a PR agency provide?".

PR 142

PR Communications Price Management 142

Hubspot Marketing

MAY 27, 2022

Compared with public relations, social media is the new, cool kid on the block, and since the early 2000s has become a significant means of communication between brands and their audience. By aligning social media and PR, brands can boost engagement and keep customers aware of the latest developments. Communication.

PR 144

PR Transform Communications Price 144

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Why support digital PR efforts with tested SEO strategies?

PR 110

PR SEO Branding Non-Profit 110

Sprout Social

FEBRUARY 23, 2023

Over the past few years, corporate communications has undergone quite the makeover. Today’s always-on digital world has drastically increased the work it takes to craft a memorable brand narrative. When it comes to standing out, social media for strategic communications isn’t just helpful—it’s necessary.

Communications 137

Communications Branding Health Thought Leadership 137

Search Engine Land

AUGUST 1, 2024

Brand SEO is moving closer and closer to the brand team. Because Google is able to ingest so many more “brand” signals. Over the years, Google has built a detailed understanding of brands, similar to its own version of Wikipedia, to grasp their importance and nuances better. Dig deeper: What is digital PR for SEO?

SEO 98

SEO PR User-Generated Education 98

SocialPilot

APRIL 23, 2025

Social media can either make or break your brands image. One viral post that’s all it takes to ignite a movement, catapult your brand to global fame, or destroy its years of reputation in the blink of an eye. billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 145

PR SEO Thought Leadership Communications 145

Sprout Social

NOVEMBER 15, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. If a C-suite executive says the wrong thing on social, it could snowball into a brand crisis and cost them their job. Let Salesforce give you hope. She even mentions astrology in her posts.

Branding 83

Branding Communications Thought Leadership PR 83

Hubspot Marketing

NOVEMBER 15, 2024

Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. Integrated marketing that uses many channels and creative outlets to communicate your value proposition. CX’s purview is the overall experience a customer has with a brand. PR and earned media.

CMO 120

CMO Traditional Marketing Communications Marketers 120

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

Communications 129

Communications PR Key Performance Indicator Thought Leadership 129

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? That means it’s best for brands that develop long-standing customer relationships, both before and after purchase, and that use multiple marketing approaches rather than sticking to social. What were our top posts on LinkedIn this year? and many more.

Analytics 118

Analytics PR Price CRM 118

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Rebuilds trust in your brand. Helps promote your improved products.

PR 143

PR Influencer Marketing Marketers Marketing 143

Sprout Social

AUGUST 24, 2022

A brand’s online presence is also tied to brand image and voice, so collaborating with social media teams is essential to managing an organization’s communications. We’ll define what public relations marketing means in today’s industry, why our teams collaborate and how we work as a team to amplify Sprout’s brand.

PR 106

PR Branding Transform Communications 106

Neil Patel

MARCH 22, 2021

If you don’t take the right approach to PR, marketing, and advertising, it won’t be long before you have to shut your doors. Luckily, these PR sites will help you prevent just that. With your PR covered, you are free to focus on other important aspects of your business launch. Cision maintains a database of approximately 1.4

PR 139

PR Price Place Branding 139

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Here’s what you can expect from the PR landscape in 2022 and beyond. Public relations through a new lens.

Communications 123

Communications PR Gen Z Analytics 123

Hootsuite

MAY 28, 2025

It can be tricky to understand whats the best option for your brand. Others specialize in certain aspects, like influencer discovery or campaign management. Feature sets, complexity, and pricing vary. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals.

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketers 109

Hubspot Marketing

SEPTEMBER 18, 2019

While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide , whose crisis communication team had to figure out how to respond to America’s teens swallowing their toxic product. Image source: Prezly.

Communications 145

Communications PR Advertisers Advertising 145

Hubspot Marketing

MAY 6, 2022

While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. PR budgets are also growing as companies look to keep existing connections strong — in the U.S. How Content Marketing and PR can Work Together.

PR 121

PR Whitepaper Content Marketing eBook 121

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR 125

PR Communications Management Food 125

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Also tucked in the job description? Owned and organic channels.

Event Marketing 127

Event Marketing Food Direct Mail Entertainment 127

Search Engine Land

AUGUST 1, 2024

When it comes to keyword strategy, site owners should continue tracking queries for popular topics, paying attention to how the brand is represented in terms of market share, brand voice and informational accuracy. Information about a brand or business must exist within the bots’ training texts. E-A-A-T is paramount.

PR 88

PR User-Generated SEO New Technology 88

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers don’t need celebrity status to make an impact for your brand. What are influencer marketing KPIs?

Influencer Marketing 128

Influencer Marketing Key Performance Indicator Transform Marketers 128

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. From defining objectives and designing personas to budgeting and tools, these strategies grant you and your brand a ticket to increase your share of voice across the world. But what about a global strategy?

Social Media Marketing 132

Social Media Marketing Marketers Marketing User-Generated 132

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Key insights: Digital PR for SEO is not link building but an alternative to link building.

PR 103

PR SEO Customer Journey Thought Leadership 103

Sprout Social

SEPTEMBER 26, 2024

But it wasn’t long before the image—an ad for Swehl, the brand on a mission to give women better resources throughout pregnancy, postpartum and beyond—was flagged and removed. The would-be crisis became a PR triumph. Despite similarities with Hollywood, influencer brand content stands out from studio-created brand content.

PR 92

PR Influencer Marketing Marketers Marketing 92

Scoop.it!

APRIL 25, 2023

As a business owner, it’s true that a solid PR strategy can help you build positive brand awareness. But what about integrating content marketing into your PR efforts? In this article, I will share how you can integrate content marketing and PR to achieve even better results.

PR 105

PR Content Marketing Marketers Marketing 105

Search Engine Land

JULY 23, 2024

This strategy will also ensure a brand presence across all spheres of the digital landscape. Improved brand visibility: Higher search rankings increase your brand’s visibility. Thought leadership: Establishing your brand as an authority in your field. What results can you expect from each marketing effort?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Sprout Social

SEPTEMBER 1, 2021

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. It puts can put all of your other social media metrics into context so you can understand where your brand stands. Does your brand come up in relevant conversations about the type of products you sell?

PR 145

PR SEO Analytics Shipping 145

Buffer Marketing

OCTOBER 31, 2024

It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram.  If you're a brand, it helps showcase the results of your products or services. But what happens when you run out of ideas? Source: @aerial.kitty 12.

Transform 117

Transform PR Product User-Generated 117

Hubspot Marketing

MAY 1, 2019

A positive brand image can undoubtedly influence a consumer's decision to buy a product -- and, for virtually every business, a positive brand image starts online. Since brand image makes such an impression on someone's decision to purchase, it's critical you regularly monitor your reputation online. Yext Reviews.

Management 145

Management Branding PR Price 145

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. The lead read: “Hey fellow PR and communications enthusiasts!

PR 102

PR User-Generated Analytics Communications 102

Adams & Knight Marketing

JANUARY 11, 2023

Prior to joining the agency, Pinto served as a marketing specialist for New Park Creative in Hartford as well as in various marketing and communications roles at Leadership Greater Hartford and the Hartford Yard Goats. She was also included in Hartford Business Journal’s 40 Under 40 list in 2021.

PR 246

PR Digital Marketing Education Management 246

Martech

FEBRUARY 12, 2025

A PR crisis is one of the most daunting things an organization can face. This wasnt just a PR disaster for one company it was an industry-wide lightning rod for broader discussions about healthcare accessibility and corporate accountability. In general, public trust in companies across the board simply isnt very strong.

PR 75

PR Health Price Food 75