Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. And recommended tools along the way (some free and some paid).

SEO 120

SEO Law User-Generated Analytics 120

Unbounce

NOVEMBER 7, 2019

Effective ecommerce landing pages aren’t just about big logos and shiny product photos—they’re about giving shoppers the information, direction, and experience they need to smash that “Buy Now” button. Take a look at these hand-picked ecommerce landing page examples to make 2020 your best-selling year yet.

eCommerce 145

eCommerce Shoppers Shipping Manufacturing 145

Scoop.it!

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results. If you plan to take the copywriting job path seriously, you must be ready.

Copywriting 98

Copywriting Whitepaper eCommerce Analytics 98

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand. In fact, 46.6%

Gen Z 106

Gen Z Copywriting Real Estate Marketers 106

Search Engine Land

JULY 22, 2024

Let’s say that you’re working for an ecommerce store that uses GA4 to track purchases. Brand: 27.8% Conversely, smaller brands that “only” run Google Ads paid search and have small SEO traffic (which mostly originates from branded queries) can probably ignore segmenting audiences altogether. Generic: 6.1%

Price 96

Price eCommerce Customer Journey Copywriting 96

Backlinko

DECEMBER 27, 2024

Suppose you want to generate a description for a new ecommerce item. For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. For example, you could create a custom GPT to edit written content to reflect your brand voice.

Transform 116

Transform User-Generated Manufacturing eCommerce 116

Hubspot Marketing

SEPTEMBER 26, 2019

Abandoned cart emails are one way to convert lost business and turn a lost prospect into a brand enthusiast. Morgan Jacobson, an inbound marketing specialist on the ecommerce team at HubSpot, wrote about abandoned cart emails in this blog. Copywriting: The copy should be snappy, concise, and compelling. See some examples below.

Customer 145

Customer Copywriting eCommerce Inbound Marketing 145

Martech

NOVEMBER 22, 2024

Copywriting, generating descriptions for the product page and creating images — these uses are table stakes. That means having access to a lot of data on a brand’s customers, on audiences. “The other area is using generative AI to create content,” he said.

User-Generated 113

User-Generated Copywriting Retail Customer Journey 113

Martech

SEPTEMBER 12, 2023

Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can amplify your copywriting to encourage conversion. But for brands that pack their emails with offers, invitations, bargains, account info and the like, it distracts from the email’s primary goal. Get MarTech!

Customer Journey 131

Customer Journey eCommerce Customer Law 131

Hubspot Marketing

DECEMBER 10, 2024

Source SEO increases your brand visibility. If you do your research and strategically create content for SEO, you will undoubtedly increase brand visibility. Its fair to say that SEO has helped this brand reach qualified traffic. Any piece of content that you publish on your website should feel totally authentic to your brand.

SEO 136

SEO Gen Z Finance User-Generated 136

Customers.ai

DECEMBER 12, 2023

For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.

eCommerce 107

eCommerce PR User-Generated Marketers 107

Hubspot Marketing

FEBRUARY 4, 2025

That would be your profile picture and brand name.) This is where your conversion copywriting skills come in. This can be extremely useful for highlighting multiple products at once and is common with eCommerce sites like Ulta. Heck, I dont think Ive ever seen a headline that went past 10 words. It makes someone want to click.

Real Estate 115

Real Estate Logistics Energy Retail 115

Unbounce

JANUARY 6, 2025

Stage 1: Top-of-funnel (TOFU) In the top-of-funnel (TOFU) stage, potential customers first become aware of your brand. Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc. This is also where an ecommerce funnel would push for the purchase to be completed.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Backlinko

SEPTEMBER 6, 2024

Plus, Ben is an incredible writer, so you’ll get a masterclass in copywriting every time How the F*ck hits your inbox. Today, he spends his time analyzing what the brands dominating the SERPs are doing. Sign up to How the F*ck to learn what growth strategies are working right now. Glen monitors hundreds of sites and keywords.

SEO 104

SEO Copywriting eCommerce Search Marketers 104

Martech

AUGUST 5, 2022

This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling. Your email readers, on the other hand, might have a passive interest in your brand but need to shift into active curiosity in order to click. Their intent is strong.

Copywriting 133

Copywriting Shoppers Energy eCommerce 133

Martech

JUNE 18, 2024

This saves money and allows marketers to fully bring brands to life. We identified and experimented with areas in the business that included the early phases of idea generation, copywriting and creative evaluation. With ecommerce copy, algorithms can change frequently, but AI makes those adjustments for us.

Copywriting 120

Copywriting Transform eCommerce Advertisers 120

Hubspot Marketing

MARCH 21, 2018

Once strangers to your brand, they’re now regular visitors. Your blog introduced their customers to your brand. Offer sponsored content opportunities to other brands. And they make money by helping other brands do it too. Doing sponsored content right can pay huge dividends for your brand.

Affiliate Marketing 145

Affiliate Marketing Copywriting eBook eCommerce 145

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Image optimization If you work for a brand that prioritizes minimal text on their pages (like luxury brands), or if you’re required to have no text on key pages, then images become crucial. Optimizing image file names, alt text, and schema.

Product 125

Product SEO Copywriting eCommerce 125

AWeber

MAY 21, 2025

And when your lead magnet matches your audiences needs or solves a specific problem, you build trust and position your brand as an authority. For example, a fitness brand might offer a 7-Day Meal Prep Cheat Sheet. A freelance copywriter could provide 5 Email Swipe Files for Growing Newsletter Engagement.

eBook 59

eBook Copywriting Entertainment eCommerce 59

Neil Patel

JUNE 23, 2021

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Copywriting 145

Copywriting User-Generated Communications Advertisers 145

Sprout Social

FEBRUARY 3, 2022

A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Copywriters. Keyword research.

Customer 144

Customer Copywriting Marketers Marketing 144

Neil Patel

JUNE 9, 2025

But an ecommerce website will probably turn to a builder like Shopify or BigCommerce. But what if you’re building an ecommerce website? Plans start at just $39/month, but can scale with your business, with large, multichannel ecommerce or retail companies still being able to support their business website with plans from $2,300/month+.

eCommerce 59

eCommerce Copywriting Price User-Generated 59

Hubspot Marketing

JANUARY 7, 2024

Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Marketing Copywriting Copywriting is a foundational part of marketing and advertising. This focus gives brands an opportunity to connect with customers where they spend the most time online.

Copywriting 132

Copywriting CMO PR Social Media Marketing 132

Neil Patel

NOVEMBER 7, 2020

Our team at Neil Patel Digital vetted hundreds of email marketing companies based on their brand reputation, client portfolio, ratings, and their areas of expertise. Not only would they get you into the inbox of your ideal customers, but these companies can keep you in there till you turn prospects into brand advocates. The result?

Email Marketing 111

Email Marketing eCommerce Thought Leadership Copywriting 111

Unbounce

JUNE 25, 2020

That’s when she discovered the secret sauce to scaling her ecommerce business. The best way to drive ecommerce sales is by pairing custom landing pages with highly targeted ads or emails to help you reach a specific audience at a specific time with a specific offer, encouraging them to take a specific action. last year.

Shoppers 144

Shoppers eCommerce Transform Copywriting 144

Digital Marketer

MAY 25, 2022

Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course. He’s taught thousands of ecommerce brands how to grow from a tiny mom n’ pop shops to massive global brands through effective marketing.

eCommerce 85

eCommerce Copywriting Branding Product 85

Use Insider

OCTOBER 24, 2024

Over 1200 brands rely on Insider to personalize their customers’ experiences and increase conversions, revenue, LTV, and AOV. Personalize their experience across all touchpoints they have with your brand. Customers in New York who use iOS devices, interact with your brand via email and SMS, and have a high projected LTV.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Martech

OCTOBER 9, 2023

Dig deeper: How persuasive email design can influence the ecommerce customer journey In this post, I’ll review how to write message copy that combines Cialdini’s persuasion principles and the cognitive biases that are part of human nature and which we use as shortcuts to help us make decisions. This is what good copywriting is all about.

eCommerce 138

eCommerce Price Email Marketing Retail 138

Backlinko

JUNE 23, 2025

Pros and Cons Pros Cons Multi-purpose AI assistant that adapts to any marketing task Customizable to your brand voice, tone, and messaging style Answers are only as good as your prompting skills Prone to hallucinations. Specifically: How is your brand showing up in AI-generated answers across LLMs? That’s where Enterprise AIO comes in.

User-Generated 78

User-Generated Price Marketers Marketing 78

Martech

DECEMBER 22, 2023

How persuasive email design can influence the ecommerce customer journey by Kath Pay. Discussions on persuasion in an email message usually begin and end with copywriting. Brands in every vertical can benefit from strategic automation. But your email design can also encourage your customers to click and convert.

Copywriting 111

Copywriting eCommerce Email Marketing Customer Journey 111

Litmus

DECEMBER 2, 2024

Decide whether your email campaign will work toward a revenue goal, a brand awareness goal, a partnership goal, or something else when you first start planning the campaign. According to Epsilon , 80% of customers are more likely to purchase from a brand that provides personalized experiences! No matter what, keep it short and sweet.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Search Engine Land

APRIL 1, 2024

Do you work on an enterprise ecommerce site? Managing and optimizing your ecommerce product data I’ll use some dummy PIM data as an example of my process. Title tags The best way to formulate product page title tags is to use the product name followed by the business name or brand at the end.

eCommerce 60

eCommerce Product SEO Copywriting 60

Neil Patel

DECEMBER 3, 2020

They can also distill your brand and offer into great campaigns that generate revenue. They worked with dozens or hundreds of brands to execute successful email campaigns. Because of this, they should have plenty of top-tier brands in their portfolio. 5 SmartMail – Best for Ecommerce Email.

Email Marketing 142

Email Marketing eCommerce Marketers Marketing 142

Backlinko

MAY 12, 2025

Google Looker Studio Ad campaign visualization and reporting Free ChatGPT Ideation, ad copywriting, and campaign analysis Starts at $20/month. Then, layer in insights from Google Analytics , your CRM, ecommerce platform, or email tools. Adalysis Ready-to-go ad automation and tracking Starts at $149/month. 30-day free trial available.

Price 87

Price Copywriting Advertisers Advertising 87

Unbounce

JULY 14, 2020

Signed, a totally unbiased copywriter.) Ueni , which provides marketing and advertising services to small businesses, proves anticipation can be a powerful thing with this relatively vague, yet high-converting landing page targeted at ecommerce clients. They need to clearly see the value on the other side of that “sign me up” button.

eCommerce 145

eCommerce Real Estate User-Generated Education 145

Hootsuite

MAY 25, 2023

There’s something for every brand. Magic Studio Magic Studio is a dream for brands who want to be up their visual game. You can also easily remove unwanted objects and backgrounds from your imagery — great news for influencers and brands taking shots out in the wild. Acrolinx Acrolinx is basically your brand watchdog.

Price 141

Price eCommerce User-Generated Advertisers 141

Search Engine Land

FEBRUARY 14, 2024

Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. For instance, imagine an ecommerce company using AI to analyze user interactions. Using an AI copywriting tool, the brand spruced up its Facebook ads.

eCommerce 108

eCommerce User-Generated Social Media Marketing Copywriting 108