Martech

JANUARY 13, 2025

Prompt: What about welcome emails (are they important)? Answer: Welcome emails are a crucial component of any email marketing strategy. Here are several reasons why welcome emails are important: 1. Implementing best practices in crafting these emails can lead to long-term benefits for your marketing efforts.

Customer loyalty 110

Customer loyalty Copywriting Communications User-Generated 110

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. They simply will not spend minutes puzzling over your email message and what they should do with it.

Transform 119

Transform Copywriting Email Marketing Shoppers 119

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Neil Patel

SEPTEMBER 23, 2020

Let’s take a look at some email stats while we’re at it: Nearly 99% of consumers check their emails daily. 73% of millennials prefer receiving business communication via email. Approximately 80% of business professionals believe that email marketing can be incredibly useful for increasing customer retention.

Email Marketing 145

Email Marketing Key Performance Indicator Marketers Marketing 145

Marketing Insider Group

JANUARY 29, 2024

Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. ChatGPT can assist in crafting email copy that resonates with your audience and drives action.

Copywriting 121

Copywriting User-Generated SEO Market Trends 121

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

Email Marketing 145

Email Marketing Whitepaper Shipping Marketers 145

Sprout Social

FEBRUARY 17, 2022

Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? Businesses using email marketing: Building brand awareness. Logo (optional).

Email Marketing 144

Email Marketing Marketers Marketing Direct Mail 144

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 142

Email Marketing eCommerce Marketers Marketing 142

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. AMP for email.

Market Trends 138

Market Trends Email Marketing CMO Marketers 138

Digital Marketer

MARCH 6, 2023

The Power of a Copywriting Framework Before we introduce you to one of our favorite frameworks, let’s unpack why you should use a framework to begin with. Copywriting frameworks provide a structure to organize your ideas while ensuring you don’t mistakenly neglect any key points needed to achieve your goals. The L.O.V.E.

Copywriting 97

Copywriting Finance Fashion Price 97

Litmus

OCTOBER 29, 2024

95% of buyers are not actively in the market, so you must make meaningful (AKA real) connections with them until they are. Creating Remarkable Email Experiences: 20 Years of Learnings & Examples Chad S. White from Oracle shared tactics for creating remarkable emails from 20 years in email marketing.

Copywriting 88

Copywriting B2C Energy Price 88

Scoop.it!

DECEMBER 26, 2023

Much of the returns that brands are able to drive through their email marketing campaigns ultimately boils down to the merit of their copy. If the text in your email lacks tooth and edge, the communication of your campaigns will always be half-baked, irrespective of how much awe and appeal your visuals pack.

Copywriting 105

Copywriting User-Generated Communications Email Marketing 105

Digital Marketer

MAY 23, 2022

Internet marketing isn’t about plugging away at your laptop. It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. A sales funnel is the experience your audience has with your brand. As an example, innocent drinks (a UK-based brand) isn’t just selling smoothies.

Copywriting 91

Copywriting Transform Customer Journey Customer 91

Neil Patel

NOVEMBER 7, 2020

Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. The very top email agencies you can trust. The 5 Top Email Marketing Companies in The World.

Email Marketing 111

Email Marketing eCommerce Thought Leadership Copywriting 111

Digital Marketer

NOVEMBER 26, 2022

Copywriters are a rare breed of freelancer. Not only do we have extensive knowledge of marketing but we geek out on the principles of human psychology, and have a flair for the written word in a way that allows us to sell in a cool and sophisticated way…. As a copywriter, what jobs should you actually be doing?

Copywriting 87

Copywriting SEO Promotion Education 87

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Need help with your email marketing program?

Email Marketing 117

Email Marketing Copywriting Marketers Marketing 117

AWeber

NOVEMBER 17, 2022

They’re the ones with amazing open and click-through rates, ever-growing email lists, and ridiculously high ROI (return on investment). To find out, we reached out to some of the most successful email marketers in the world — many of which are AWeber customers — to get their greatest email marketing tips.

Email Marketing 122

Email Marketing Marketers Marketing Transform 122

Sprout Social

MAY 25, 2016

But a lot of email marketers sort of stumble into the field, which makes it crucial to know where to find all the help you need for success. Just like having the perfect social media publishing tools , you need to know where to find the best free email marketing tools. Choosing the Right Email Service Provider.

Email Marketing 111

Email Marketing Copywriting Marketers Marketing 111

Search Engine Land

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Need help with your email marketing program?

Email Marketing 118

Email Marketing Copywriting Marketers Marketing 118

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 129

Email Marketing Price User-Generated Health 129

Hubspot Marketing

JUNE 12, 2025

Instead, I use ChatGPT Projects to create a custom GPT page that actually reflects the brand I’m working with. I give the GPT project details and information about the brand’s voice, style, product, and idiosyncrasies. That may include work the brand has already published or pieces from a publication they really like.

Copywriting 88

Copywriting Health Marketers Marketing 88

Litmus

JANUARY 5, 2024

Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year? We’ll look at the best free email marketing tools to use so you make a big impact without a big invoice.

Email Marketing 123

Email Marketing Price eCommerce User-Generated 123

Martech

MAY 5, 2025

AI helps marketers become more agile, creative and strategic, eliminating repetitive tasks and allowing them to focus on high-impact work. This also means a win-win for the brand and customers the brand delivers effective marketing and campaigns and customers receive messaging and campaigns that truly resonate with them.

Transform 100

Transform Traditional Marketing Copywriting Marketers 100

Litmus

DECEMBER 13, 2024

Adopt Brand Indicators for Message Identification ( BIMI ). Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Trend 2: Generative AI (GenAI) for content creation and time-savings Generative AI has made waves in email marketing, especially in content creation.

Market Trends 96

Market Trends Email Marketing Copywriting B2C 96

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 110

Email Marketing Marketers Marketing Copywriting 110

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. All brands have a wealth of data.

Email Marketing 108

Email Marketing Shipping Real Estate B2C 108

Hubspot Marketing

DECEMBER 2, 2024

Depending on which email marketing program you use, you can also get detailed reporting on open and conversion rates. Khan says, “The biggest mistake most brands make is implementing too many AI tools at once, which leads to disorganization and inefficiency.” Pro tip: Map your customer journey with AI.

Customer Journey 131

Customer Journey Copywriting Marketers Marketing 131

Litmus

AUGUST 12, 2021

It’s back to school season, and we’re going back with Agile Email Marketing (AEMKT) 101, our introductory course into the fundamentals of agile marketing. Jessica Raggio (VP of Product Marketing at Litmus) and Raviv Turner (Agile Trainer & Coach, Partner at AgileSherpas). Go agile with email marketing.

Email Marketing 104

Email Marketing Transform Copywriting Marketers 104

Litmus

MARCH 14, 2023

If you look after an email program, you’ve probably been asked: “ Can we just send another email?” After all, email marketing is your most powerful channel—ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey.

Email Marketing 95

Email Marketing Copywriting Marketers Marketing 95

AWeber

SEPTEMBER 26, 2022

Consistent branding makes a brand instantly identifiable — and memorable. But did you know that as well as applying branding guidelines to your products, advertisements, and websites, it’s equally important to carry branding guidelines through into the email style guide for your brand. Let’s get started!

Branding 124

Branding Affiliate Marketing Copywriting Email Marketing 124

Unbounce

JANUARY 6, 2025

Stage 1: Top-of-funnel (TOFU) In the top-of-funnel (TOFU) stage, potential customers first become aware of your brand. Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc. At this stage, the goal is to attract a wide audience and generate interest in your products or services.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. AMP for email.

Market Trends 98

Market Trends Email Marketing CMO Marketers 98

Martech

AUGUST 5, 2022

Specifically, email copy that recognizes your email subscribers require unique tactics to persuade them to click to your website and convert. This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling.

Copywriting 132

Copywriting Shoppers Energy eCommerce 132

Businesses Grow

MAY 30, 2023

Could I rely on dozens of busy people from 15 different time zones to come together and create a book that will be part of my brand? This was intriguing, but it was also pretty scary, to be honest. This could be great, or it could become a disaster.

Copywriting 144

Copywriting Direct Mail Marketers Marketing 144

Hubspot Marketing

JUNE 23, 2023

Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention. If your marketing emails aren't well-written, your subscribers will stop opening and start deleting your messages.

Copywriting 144

Copywriting Entertainment Email Marketing Marketers 144

Hubspot Marketing

SEPTEMBER 26, 2019

An abandoned cart email is an email sent to customers who almost made a purchase to encourage them to complete their transaction. Abandoned cart emails are one way to convert lost business and turn a lost prospect into a brand enthusiast. Abandoned Cart Email Template. Best Abandoned Cart Email Examples.

Customer 144

Customer Copywriting eCommerce Inbound Marketing 144