Orbit Media Studios

JANUARY 31, 2023

Here are the few best practices for logo treatment: Not too big Big logos add visual noise without actually enhancing the brand. This kind of over-branded wastes space that could be used for other important things, such as telling the visitor what business you’re in. It has a lot of jobs to do. No need to shout. Or in an image.

Copywriting 140

Copywriting Real Estate User-Generated Analytics 140

AWeber

SEPTEMBER 19, 2023

Reverse engineer as much about them as you can, including: Product photos Product videos Headlines Keywords in your headlines Types of products you sell Product descriptions Finally, don’t forget a brand identity. Simply put, you need a way to build the products you plan to ship to the world. Pricing and shipping information.

Shipping 64

Shipping Transform SEO Promotion 64

Welcome Software

AUGUST 6, 2023

You: Can ensure marketing alignment with content that is consistent, accurate, and what customers are looking for. Can elevate your brand appeal in the market by establishing metrics and how each team member plays a role in creating specific content on every channel. You can even train AI to be consistent with your brand voice.

Transform 40

Transform Copywriting Shipping Promotion 40

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024. Simple—just keep reading.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Martech

AUGUST 5, 2022

Specifically, email copy that recognizes your email subscribers require unique tactics to persuade them to click to your website and convert. This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling.

Copywriting 130

Copywriting Shoppers Energy eCommerce 130

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. AMP for email.

Market Trends 132

Market Trends Email Marketing CMO Marketing 132

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. AMP for email.

Market Trends 79

Market Trends Email Marketing CMO Marketing 79

Customers.ai

DECEMBER 12, 2023

From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce. Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Hubspot Marketing

SEPTEMBER 26, 2019

An abandoned cart email is an email sent to customers who almost made a purchase to encourage them to complete their transaction. Abandoned cart emails are one way to convert lost business and turn a lost prospect into a brand enthusiast. Abandoned Cart Email Template. Best Abandoned Cart Email Examples.

Customer 125

Customer Copywriting eCommerce Inbound Marketing 125

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. All brands have a wealth of data.

Email Marketing 95

Email Marketing CRM Real Estate Shipping 95

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Unbounce

MAY 15, 2024

There are so many different touchpoints, screens, and interactions throughout a conversion journey that you could easily group together PPC metrics , website analytics metrics, email marketing metrics, SEO and organic metrics, social metrics, product metrics—you get the point. Where’s the leak in your marketing funnel?

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Unbounce

MARCH 12, 2024

Selling physical products involves a whole host of responsibilities including inventory management, shipping, handling, and the occasional wrestling match with bubble wrap. The internet is a boundless marketplace where your creations can reach customers across the globe without the messiness of physical boundaries or shipping logistics.

Product 59

Product eCommerce eBook Shipping 59

Customers.ai

DECEMBER 12, 2023

From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce. Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Neil Patel

APRIL 22, 2021

There are at least 8 ways to convert these free members into paying customers through email marketing. If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. Copywriters know that people buy products emotionally, then justify the purchase with logic.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Litmus

JUNE 17, 2021

What works for one brand may not work for yours. People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. But not just any email opens. Even for someone like me who’s been doing email marketing for over a decade and now does content for a living.

Shipping 117

Shipping Copywriting Whitepaper Email Marketing 117

Digital Marketer

FEBRUARY 23, 2023

The Adventurous Marketers on the Frontier The crew was ready. The count reached zero and like a match being struck, the ship leapt into the air climbing higher and higher, faster and faster until the mountains and waves devolved into a mat of green and blue, and the clouds billowed below. TAKE ACTION! needs to look like “you.”

Energy 81

Energy Copywriting Marketing Marketers 81

Unbounce

MAY 13, 2024

The big question is, what can you do to right the ship? He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. Updated on May 13, 2024.

Price 105

Price eCommerce User-Generated Copywriting 105

Neil Patel

OCTOBER 26, 2020

Think of it like this: Why should a customer pay attention to your brand in the first place? A good value proposition includes three primary elements: relevancy, value, and uniqueness in the market. Brands with a strong value proposition enjoyed 76% growth over a decade. You might create a hero shot focusing on brand experience.

Food 142

Food Energy Communications Manufacturing 142

Unbounce

OCTOBER 24, 2023

How to measure the effectiveness of SaaS marketing strategies Definitions of commonly-used SaaS terms SHARE Karine Bengualid Karine Bengualid is a freelance content writer over at Brought To You By the Letter K with a teensy penchant for Sesame Street. She writes audience-specific stories to connect brands with their ideal customers.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

How to measure the effectiveness of SaaS marketing strategies Definitions of commonly-used SaaS terms SHARE Karine Bengualid Karine Bengualid is a freelance content writer over at Brought To You By the Letter K with a teensy penchant for Sesame Street. She writes audience-specific stories to connect brands with their ideal customers.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

CXL

JUNE 16, 2022

Here are some examples of brands that nail selling without forcing it and what you can learn from them. If a reputable brand like Home Depot uses Freehand, it surely offers value. The email finishes with a simple call-to-action that drives traffic to a simple form, with additional social proof from a top brand for good measure.

User-Generated 107

User-Generated Real Estate Price Retail 107

Duct Tape Marketing

JUNE 18, 2019

How to Craft the Perfect Email written by John Jantsch read more at Duct Tape Marketing. Some small business owners are intimidated by email marketing. Having to write an individual email is scary enough if you don’t consider yourself a writer. Fortunately, the perfect email is about more than just writing.

Copywriting 78

Copywriting Law Shipping eBook 78

AWeber

NOVEMBER 28, 2023

You know email marketing is a super effective way to nurture leads, turn them into paying customers, and retain existing customers. But achieving your goals requires sending emails consistently and frequently — likely at least once per week. And coming up with that many email marketing campaign ideas is tough.

Email Marketing 91

Email Marketing eCommerce Marketing Marketers 91

Neil Patel

MARCH 28, 2023

For example, let’s say that your organization recently introduced a new coffee brand. When you target users on their interests, you’ll likely notice an increase in the number of email subscribers, Facebook fans, brand advocates, and buyers. Alternatively, why not offer a free trial or free shipping ? Placement #2.

User-Generated 145

User-Generated Advertising Advertisers eBook 145

Litmus

JUNE 23, 2020

In this episode of Delivering, host Jason Rodriguez chats with one of his friends about how they use email, think about common email marketing practices, and how email marketers can make their campaigns more valuable for everyday subscribers. Jason Rodriguez : So, what kind of emails do you subscribe to then?

Shipping 98

Shipping Email Marketing Copywriting Law 98

Litmus

OCTOBER 25, 2019

Welcome to Delivering, a podcast about email marketing, design, development and getting work done in the email industry. Litmus gives you industry leading tools to build, test, and analyze email campaigns from pre-send testing and campaign development to post-send analytics and insights. Episode Transcript.

Analytics 40

Analytics Product Shipping Management 40

Hubspot Marketing

OCTOBER 28, 2019

One thing I’ve noticed about Southwest is their branding is on point. Whether I’m booking a flight on their mobile application, being served my go-to in-flight ginger ale, or walking through the terminal at Midway Airport, I’m surrounded by Southwest’s consistent brand colors, messaging, and imagery.

Marketing 127

Marketing Marketers Key Performance Indicator Traditional Marketing 127

Duct Tape Marketing

SEPTEMBER 14, 2022

14:03] What do you tell a copywriter or an illustrator – are they gonna be out of work in three years or is there some way in which they need to participate strategically in using AI? [15:09] And then kind of writes the copy for me, cause I didn't have any marketing or copywriting experience at that point. Just lasted.

Copywriting 74

Copywriting Marketing Marketers User-Generated 74

Litmus

OCTOBER 13, 2020

Caitlin Smith: Welcome to Delivering, a podcast about email design, strategy, copywriting, development and the email marketing industry. Delivering is brought to you by Litmus —the only platform trusted by professionals to help you send email with confidence, every time. I get a lot of free shipping.

Retail 64

Retail Email Marketing Copywriting Shipping 64