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3 marketing use cases for generative AI that aren’t copywriting

Martech

But from my experience, copywriting isn’t the most effective use of generative AI. Here are three areas where generative AI can truly add value — if your marketing team wants to make the most of AI, start here, not with copywriting. Pricing details. Potential obstacles and solutions. Target audience descriptions. Processing.

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3 marketing tasks genAI can help with — no copywriting involved

Martech

Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Many of us are looking for ways to harness this tech without handing over our keyboards (or our brand voice). The post 3 marketing tasks genAI can help with — no copywriting involved appeared first on MarTech.

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4 ways to achieve early wins with AI in marketing

Martech

Content marketing Most marketers start off using generative AI to help produce content in the form of blogs, emails, social media posts and other copywriting. Copywriting persuasiveness. Brand alignment. Every marketer could test ad copy, images, pricing, special offers and much more against this synthetic persona.

Transform 138
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The 12 Best Social Media Marketing Courses to Elevate Your Skills in 2024

Buffer Marketing

You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together.  1: Meta’s social media marketing course Best course for beginners seeking to receive professional training Price : Free. Social media marketing is more complicated than ever.

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Where are marketing teams under-utilizing AI?

Martech

Sentiment analysis AI tools can analyze customer feedback and social media interactions to gauge sentiment towards brands or products. Dynamic pricing AI can help optimize pricing strategies in real-time based on demand, competition, and customer behavior.

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6 Best Enterprise SEO Tools (In Depth Comparison)

Backlinko

You can use it to improve the content or share it with your copywriting team to make changes. For example, you can test whether adding a brand name in the meta description increases your click-through rate (CTR). Brands like Meta, Rackspace, and Adobe use BrightEdge to support their marketing teams in scaling content creation.

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Litmus Live Recap 2024: Highlights From Day 1

Litmus

4 Steps to Write Emails Worth Sending (While Being Utterly Ruthless) Copywriting + humor = Lianna Patch. Cynthia Price , Chad S. White , Lauren Meyer , and Drew Price explored the latest trends and innovations shaping the next generation of email marketing.