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Foundations of Email Copywriting: 3 Lessons for Email Marketers

Litmus

Email copywriting is a bit of nuanced art—and a science, too! That’s why we (along with our email friends at AWeber ) created Foundations of Email Copywriting —a collection of three, quick-to-digest lessons, covering the basics that every email marketer should know. Knowing your audience is crucial for email copywriting.

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When to show off that you’re a new brand

Ariyh

You have two options: Product A, from a startup founded in 2018 Product B, from a brand established in 1865 This time, which one would you choose? If your product is perceived as low-tech (most other products; e.g. furniture, real estate agency, homemade herb remedies, copywriter services), show off that you are an established brand (e.g.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate !

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Homepage Best Practices: 20 Things to Add to Your Homepage Design (and 5 things to remove)

Orbit Media Studios

Here are the few best practices for logo treatment: Not too big Big logos add visual noise without actually enhancing the brand. This kind of over-branded wastes space that could be used for other important things, such as telling the visitor what business you’re in. It has a lot of jobs to do. No need to shout. Or in an image.

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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

From profile optimization and SEO to content posting and engagement, this guide covers everything you need to turn your LinkedIn profile into a brand-building, lead-generating machine. Spruce up your profile aesthetic One of the best things about your LinkedIn profile is how much real estate you have in terms of optimization.

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5 Ways to Improve Any Webpage by Adding Specificity

Orbit Media Studios

It deserves its own real estate. And for some brands, the issue is positioning, not copywriting. If the brand is really trying to be everything to everyone, it will connect with no one. Write calls to action that give them a reason to click. Finally, we get down to the CTA. That’s good. It’s doomed to be vague.

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How to Make Money as a Freelance Social Media Manager

Hootsuite

Copywriting. Copywriting. Social media management requires creating lots of captions, so copywriting is key. Freelance social media managers should be good at copywriting and editing, as the most effective social media posts are short, snappy, and witty. Creating and managing content calendars. Analytics and reporting.