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10 Types of Emails in Email Marketing

Sachs Marketing Group

Sending different types of emails is essential from an email marketing perspective as it maintains customer engagement, provides variety, and caters to different stages of the buyer’s journey. Are you experiencing a lack of engagement with your current email marketing strategy?

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8 Types of Email Content to Send Your Audience

Campaign Monitor

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products.

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15 Post-Purchase Email Examples to Inspire Your Next Campaign

Hubspot Marketing

You can leverage this valuable window to boost customer loyalty and retention as a brand. To achieve this, you need the post-purchase email. Angie Jones , fractional CMO and author of the e-commerce newsletter The Brand Love Brigade explains why post-purchase emails are a powerful tool for customer retention.

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Crucial Steps to Converting Browsers into Buyers

Digital Marketer

Understanding why someone values your brand can also help you create personalized discounts or special deals that gain shoppers. If you’re known for customer service, you might leverage this for an ad tagline: “World-class customer service meets free shipping on every order over $20.”

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Top KPI Marketing Metrics to Track in 2024

Vertical Response

Continuous collaboration between marketing and sales, adapting KPIs to changing market trends, and using a set of diverse tools are key for tracking performance and aligning marketing efforts with company objectives.

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How to Send Effective Order Confirmation Emails [Examples + Template]

Hubspot Marketing

For instance, take a look at the order confirmation email I received from Massachusetts' Franklin Park Zoo, upon my recent purchase: This email provided me with all the information I needed, but it also made me feel good about my purchase by letting me know that my money was helping support conservation efforts.

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How to promote your Etsy shop: Tips, best practices, and examples

AWeber

Promote your Etsy shop with email marketing Having access to Etsy’s regular visitors is great. Building your email list will help you decrease your dependence on marketplaces and regain control over your online business and your audience. One of the Etsy shops that uses giveaways to promote its brand is Natural Amor.