Adobe Experience Cloud Blog

JULY 17, 2015

Author: Dayna Rothman Inbound marketing is a proven and powerful earned strategy for creating brand awareness and generating leads. With inbound marketing , you can attract people to your brand through great content, which serves to engage customers. They can be very focused on acquisition and lead generation.

Transform 134

Transform Customer Acquisition Inbound Marketing eBook 134

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Performance Marketing 103

Performance Marketing Branding Customer Acquisition Customer loyalty 103

The CMO Survey

SEPTEMBER 27, 2023

AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Customer retention, customer acquisition, and brand value also increased, with brand value increasing dramatically from 6.3%

CMO 288

CMO Transform Customer Acquisition B2C 288

Use Insider

MAY 2, 2024

Embracing innovation in retail marketing With thousands of brands offering millions of products, personalization is no longer just a ‘nice-to-have.’ Customers want the brands they connect with to deliver experiences that recognize and predict their preferences and needs. But they have to get it right.

Retail 52

Retail eCommerce Product Transform 52

Scoop.it!

AUGUST 11, 2022

Your business probably has hundreds, or even thousands of customers who have interacted with the brand in the past. But how many of those would choose your brand, reliably , over every other competitor? Brand loyalty is incredibly valuable, but it’s also a bit nebulous. The Value of Customer Loyalty.

Branding 84

Branding Customer Customer loyalty Price 84

Businesses Grow

MARCH 11, 2024

What’s the value of a brand community? But when it comes to community, brands are often entering an alternate universe — many traditional ideas of brand messaging and control are abandoned. With influencer marketing, you typically lightly touch consumers through a brand mention. Here are ten ideas.

Branding 119

Branding Customer loyalty PR Influencer Marketing 119

Search Engine Land

FEBRUARY 14, 2024

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. What is a customer journey map for ecommerce?

Customer Journey 98

Customer Journey eCommerce SEO Customer 98

OnPassive Marketing

APRIL 29, 2022

One of the most important aspects of marketing your brand is building relationships with your customers. The goal of marketing automation software is to help you manage customer contacts like emails, social media posts, and more. What is marketing automation? What a re t he b enefits o f m arketing a utomation.

Customer 90

Customer Branding Social Media Marketing CRM 90

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. A brand is the cornerstone of marketing, shaping how a business: Communicates with customers.

SEO 120

SEO Branding Entertainment Communications 120

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Branding 133

Branding Customer Customer Acquisition Shoppers 133

Use Insider

MARCH 18, 2024

What is an omnichannel customer experience? Omnichannel marketing emphasizes seamless integration and consistency across all channels and touchpoints throughout the customer journey. Omnichannel marketing addresses these needs by ensuring customers receive a consistent and seamless experience wherever they engage with your brand.

Customer 52

Customer Customer Journey Customer Acquisition CRM 52

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Your most loyal customers (and the users they refer) provide better ROI than any other marketing channel.

Customer 100

Customer Customer loyalty User-Generated Traditional Marketing 100

Search Engine Land

FEBRUARY 2, 2023

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. Prospects can start their product search on Amazon or use YouTube if it’s a visual search.

Product 94

Product SEO Customer Acquisition eCommerce 94

Use Insider

DECEMBER 14, 2023

As businesses grapple with the complexities of personalization and building seamless customer experiences, Generative AI has emerged as a key solution, offering unparalleled capabilities in content creation and user journey orchestration. Sirius AI is Insider’s in-built comprehensive AI solution for elevating customer experiences.

Product 52

Product Transform Branding Customer Journey 52

Martech

DECEMBER 7, 2023

Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. This includes: Demographic data (age, gender, income level, etc.)

Customer 73

Customer Customer Journey Customer Acquisition Advertising 73

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. What is customer service software?

Customer 82

Customer CRM User-Generated Manufacturing 82

Businesses Grow

DECEMBER 18, 2023

I just went through a bizarre experience in a big brand Discord community where I received death threats and encouragement to commit suicide. Attacking the problem I decided that I would write up this case study but NOT name the brand involved. I was threatened and harassed in a Discord community sponsored by a celebrated global brand.

Branding 115

Branding PR CMO Education 115

Use Insider

DECEMBER 16, 2023

What is customer targeting? Customer targeting is the process of focusing on a specific group of customers to engage them with relevant content, messaging, and product recommendations. Customer targeting started back in the direct mail era of marketing and advertising.

Customer 103

Customer eCommerce Customer Journey User-Generated 103

Martech

FEBRUARY 2, 2023

You can find Part 1 (one-to-one, omnichannel personalization) here and Part 2 (first-party customer view) here. Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones.

Customer 129

Customer Key Performance Indicator Manufacturing Customer Acquisition 129

Buffer Marketing

APRIL 25, 2024

While those may be cheaper strategies upfront, there’s a higher chance your brand will get lost in the fray, leading to a lower return on your investment. That ability for your brand message to occupy physical space in someone’s home is unique and powerful. It’s easier to stand out among a handful of letters.

Direct Mail 87

Direct Mail Branding Customer Acquisition Advertising 87

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product User-Generated Thought Leadership Customer Acquisition 81

Marketing Insider Group

DECEMBER 8, 2021

But one thing that B2B brands can capitalize on is influence. Influence has the power to separate brand leaders from those who follow, especially when it is applied and becomes ground zero for all marketing. The result is brand relevance and search engine visibility. Brand building to familiar faces. People trust people.

Marketing Strategy 124

Marketing Strategy Branding Customer Acquisition Fashion 124

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and visit store sites. “A Using location data for customer acquisition.

Customer 83

Customer Customer Acquisition Retail Acquisition Marketing 83

Hootsuite

JULY 15, 2021

Customer service metrics enable companies to track their support efforts in an on-demand, multi-platform world. While call centers aren’t yet a relic of the past, the days when customer service was only offered by phone or over a counter are long behind us. To keep up, it’s crucial to track the customer service metrics that matter.

Customer 138

Customer Customer Acquisition Promotion Social Media Marketing 138

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. What is Customer Marketing?

Customer Marketing 126

Customer Marketing Marketing Strategy Customer Customer loyalty 126

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 109

Branding Health Customer loyalty User-Generated 109

Use Insider

OCTOBER 7, 2023

What is a 360-degree customer view ? A 360-degree customer view is a collection of all your customer data in one place. A 360-degree view gives you all of your customer intelligence in one place, so you don’t have to manually stitch together data from different solutions and constantly jump between them.

Customer 52

Customer Customer Acquisition Customer Journey Transform 52

Hootsuite

JULY 13, 2022

Customer experience, or CX, is one of those phrases that’s been tossed around a lot in recent years. Done right, c ustomer experience will help you increase sales and improve brand loyalty. You’ll learn what customer experience is and why it’s important. What is customer experience? Your product or service.

Customer 107

Customer Customer Journey Customer Acquisition Analytics 107

Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. Prioritize your buyer persona or customer avatar before deep diving into lead acquisition. So, don’t just “think about your customers.”

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

CXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

Customer Acquisition 18

Customer Acquisition eCommerce Customer Real Estate 18

Martech

MARCH 4, 2022

There is no sale without a customer. Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. How many customers did you find? How long did it take to convert that click or lead into a customer? New customers. Two are productive, three are not.

Customer 105

Customer Customer Acquisition User-Generated CRM 105

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. She writes audience-specific stories to connect brands with their ideal customers. SaaS marketing is, well, marketing your SaaS products, which are often subscription-based. Updated on October 26, 2023.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. She writes audience-specific stories to connect brands with their ideal customers. SaaS marketing is, well, marketing your SaaS products, which are often subscription-based. Updated on October 24, 2023.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Martech

DECEMBER 27, 2023

Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. How unifying customer profiles is paying off for this iconic travel brand by Jacqueline Dooley. How to optimize sales and marketing processes for efficient customer acquisition by Vladyslav Podoliako.

CRM 94

CRM Transform Customer Acquisition Analytics 94

Search Engine Land

APRIL 11, 2023

A perfect example is how advertisers have constantly asked for the option to exclude branded traffic from Performance Max campaigns. Performance Max Hot Takes Blocking branded keywords is not the best approach. ppcchat — Menachem Ani (@MenachemAni) August 22, 2022 In some situations, brand exclusion makes sense.

Non-Profit 92

Non-Profit Branding eCommerce User-Generated 92

Marketing Insider Group

MARCH 2, 2020

Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand. But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart. Emotions Aren’t Tangible Like Data.

Customer 133

Customer Customer Acquisition Customer loyalty Branding 133