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Distracted by New Technology? You Probably Aren’t Giving Your Website the Attention It Deserves

Adobe Experience Cloud Blog

It’s important to position your brand where people spend their time, and having your marketing team experiment with creative new channels, such as new social media platforms, is vitally important. Investing in SEO is a great way to generate awareness for your brand. The post Distracted by New Technology?

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What is AI marketing? Everything digital marketers need to know

Unbounce

Jeff Taylor is the founder of his own digital marketing agency, Taylor Made Marketing. Think about the little chat bubble embedded on many websites, or the responses you get from brands on social media, by email, or by text. For example, AI isn’t so great at replicating the emotional intelligence of marketers.

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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. But digital technology is evolving at a rapid pace, and taking everything else with it.

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Working with freelance marketing talent

Martech

” Keeping up with marketing needs With new marketing technologies continually emerging, it’s hard for Paaske and the Boomer Baby team to keep up. “It’s hard unless you have a full-time marketing expert,” she said. Contracting niche experts for limited projects is another matter.

Marketing 103
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Working with freelance marketing talent

Martech

” Keeping up with marketing needs With new marketing technologies continually emerging, it’s hard for Paaske and the Boomer Baby team to keep up. “It’s hard unless you have a full-time marketing expert,” she said. Contracting niche experts for limited projects is another matter.

Marketing 103
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How Ecommerce Transformed Marketing 

Digital Marketer

E-commerce gives small businesses a chance to compete with the marketing reach of much larger businesses. Through smart social media campaigns, SEO optimization, and other digital marketing techniques, small businesses can cut through the noise in competitive markets. Each has its own style of marketing.

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The greatest hidden cost to marketing success: Ineffective communication

Martech

Marketing leaders know that success today increasingly comes down to agility. Now more than ever, brands must quickly and compellingly engage audiences across a growing number of channels to drive results. These trends mean marketers need to improve both the quality and efficiency of communications to meet demands.