Search Engine Land

JULY 23, 2024

This strategy will also ensure a brand presence across all spheres of the digital landscape. Improved brand visibility: Higher search rankings increase your brand’s visibility. Video content : Producing videos to educate, entertain or inform your audience. ebooks, whitepapers). on social media platforms.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

AWeber

MAY 19, 2025

Examples include ebooks, templates, online courses, audio files, and design assets. Ebooks and Workbooks How it works: Package your expertise, stories, or actionable advice into an ebook or printable workbook. When to apply: If you have educational expertise, creating worksheets can cater to this evergreen demand.

Product 93

Product eBook Non-Profit Transform 93

Hubspot Marketing

JUNE 25, 2025

Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. If you’re already using HubSpot, Breeze AI and AI Content Assistant now includes brand voice capabilities too. I’ve found that the best place to start is to tell AI that you’re training it on a new brand voice and name it.

Copywriting 87

Copywriting Branding User-Generated Communications 87

Sprout Social

NOVEMBER 4, 2024

However, it’s an effort brands need to take if they want to remain relevant with consumers. To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places.

Whitepaper 119

Whitepaper User-Generated Thought Leadership Copywriting 119

Jeff Bullas

JANUARY 3, 2023

Companies pay a higher commission on informational products like eBooks and a lower commission on physical products (like the ones you find on Amazon). . Searching for the keyword vegan on Clickbank shows me supplements and eBooks I can promote. Product or brand comparison keywords. Product review keywords.

Affiliate Marketing 290

Affiliate Marketing Non-Profit eBook Health 290

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands. Psst: Need help getting started?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Vertical Response

AUGUST 5, 2024

The primary payers for content are audiences, brands, and advertisers. Brands and advertisers also play a significant role, often paying creators to feature their products or services. Common methods include ad revenue, affiliate marketing, selling digital products, online courses, subscriptions, brand deals, and donations.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Search Engine Land

APRIL 3, 2023

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your brand voice, expertise, and knowledge in a portable, endlessly sharable format. What is an ebook?

eBook 85

eBook Promotion Shipping Entertainment 85

Jeff Bullas

DECEMBER 19, 2022

Revenue in the global online education market is projected to reach $146.9 This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5

Transform 264

Transform Education Price eBook 264

Marketing Insider Group

AUGUST 26, 2024

Unlike traditional marketing, which typically focuses on immediate sales, demand gen emphasizes building long-term relationships and educating prospects, helping them understand the challenges they face and how the company’s offerings can solve those challenges. Any content you promote here should not feature a contact form.

Manufacturing 76

Manufacturing Transform Whitepaper User-Generated 76

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 145

Branding Transform Whitepaper User-Generated 145

Scoop.it!

APRIL 12, 2022

Fenty Beauty and Kylie Cosmetics are currently ruling the beauty space not just because they make great products but because their founders, Rihanna and Kylie Jenner, have built strong personal brands that anchor their businesses. What is a personal brand? Whether you like it or not, you have a personal brand.

Marketing Strategy 116

Marketing Strategy Content Marketing Branding eBook 116

SocialPilot

JANUARY 16, 2025

From discovering new brands to shopping, learning, and exploring trends, social platforms have become the new digital frontier. Profile Optimization : Branding, bio description, Images, and links. Brand Mentions : Brand name mentioned in posts, Reels, captions, profile, etc. Because its seamless.

SEO 116

SEO User-Generated Thought Leadership Branding 116

AWeber

MAY 21, 2025

Imagine this: You land on a website for the first time, and before you even consider buying, something grabs your attentiona helpful ebook, a free checklist, or a discount code. And when your lead magnet matches your audiences needs or solves a specific problem, you build trust and position your brand as an authority.

eBook 57

eBook Copywriting Entertainment eCommerce 57

Backlinko

DECEMBER 6, 2024

It starts when they discover your brand and tracks through as they become a loyal customer. Infographics: Design visually appealing infographics to simplify complex information and make it shareable Downloadable ebooks and guides: Offer resources with valuable insights. A marketing funnel is a way to think about your customer journey.

Customer Journey 94

Customer Journey User-Generated Marketing Marketers 94

AWeber

MARCH 20, 2025

By capturing leads in real time, you can set up automation to send a welcome email or offer immediately, keeping your brand fresh in their minds. Deliver a lead magnet (eBook, checklist, webinar, etc.) Send educational content that nurtures leads toward a purchase. they requested.

eBook 72

eBook Education Promotion Email Marketing 72

Adobe Experience Cloud Blog

MARCH 19, 2020

Digital tactics are effective, but too much can create noise, drowning out your brand message and leaving consumers with the negative side effects of digital overload. Most nurture campaigns involve a series of emails sharing information to interest potential buyers: eBooks, case studies, webinars, one-pagers, and more.

Direct Mail 164

Direct Mail eBook Thought Leadership CRM 164

Backlinko

JULY 1, 2025

This handmade candle brand has nearly 90K TikTok followers and 500K likes. Especially if you want to increase brand awareness. Heavily edit the draft for accuracy, brand voice, and your expertise. For example, Leigh McKenzie, Backlinko’s head of Growth, uses content to promote his ecommerce brand, Underfit. The best part?

Marketing 82

Marketing Marketers User-Generated Promotion 82

Marketing Insider Group

DECEMBER 17, 2020

Content drives engagement, delights and assists your audience, and gives people confidence in your brand. eBooks are long-form resources that take significant effort to produce, but the results can be well worth it. Case studies should be primarily educational but allow you to discuss your capabilities and quantifiable benefits.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. You must differentiate your brand by developing useful and unique content experiences. Brands that deliver “ Youtility ” focus on being useful over amazing and informing over promoting.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Hubspot Marketing

OCTOBER 27, 2022

Say your business goals include increasing brand awareness. Along with attracting prospects to your brand, you can leverage a content strategy for sales enablement and customer satisfaction. By the same token, your content coaches and educates your audience through this problem as they begin to identify and address it.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Marketing Insider Group

JUNE 18, 2024

We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. When brands embrace the role of publishers, they craft compelling narratives, provide valuable insights, and build lasting relationships. The result is an engaged audience that sees your brand as a thought leader.

Branding 118

Branding Transform Marketing Marketers 118

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. A brand is the cornerstone of marketing, shaping how a business: Communicates with customers.

SEO 114

SEO Branding Entertainment Communications 114

Hubspot Marketing

MAY 13, 2022

If you're a fashion brand, for example, it's helpful to know if large segments of your audience are also interested in fitness and well-being to inform future content and partnerships. This refers to the digital assets your brand or company owns — whether that's your website, social media profiles, blog content, or imagery.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Rock Content

MARCH 28, 2023

In today’s highly competitive business landscape, having a strong and well-defined brand is more important than ever. In this environment, a brand is much more than just a logo or a catchy tagline – it’s the sum total of a company’s values, reputation, and overall presence in the marketplace.

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Customers.ai

DECEMBER 18, 2024

Example 2 : Visitors who download gated content like whitepapers or eBooks. Tailor your follow-ups to educate, inspire, and build trust, so when theyre ready to buy, youre the obvious choice. Send a follow-up campaign focused on brand storytelling to build trust. Example 1 : Blog readers whove visited multiple posts.

Whitepaper 70

Whitepaper Price Shipping Outbound Marketing 70

Backlinko

MARCH 25, 2025

They use display advertising and sell multiple machine learning ebooks and tutorials. To monetize, Lab Muffin Beauty Science uses multiple income streams: Display ads Affiliate links Ebooks Sponsored content This mix allows the blog to generate revenue while staying true to its mission of providing science-backed beauty insights.

Real Estate 112

Real Estate Health Affiliate Marketing Non-Profit 112

Marketing Insider Group

MAY 3, 2021

The most cardinal sin of content marketing is making it all about your brand. Great content leads with education and offers specific takeaways. Your brand personality will vary and shines through in your brand voice and tone. Showing off a personality also humanizes your brand. Your Content Is All About You.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Marketing Insider Group

AUGUST 10, 2021

For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Most brands with a formalized color palette will have secondary or tertiary colors reserved for this purpose. Download eBook Now. Watch/Book Demo.

eBook 145

eBook User-Generated Whitepaper Education 145

OnDemand CMO

JANUARY 10, 2025

When you position your brand as a trusted authority, you not only gain credibilityyou gain loyal followers. Video Content Is King : Humanize your brand through video. Educational Resources : eBooks, webinars, white paperstheyre more than lead magnets.

Thought Leadership 52

Thought Leadership eBook Marketing Marketers 52

Hubspot Marketing

MARCH 21, 2018

Attracting your audience’s attention with helpful, educational, or entertaining content creates a larger pool of people to convert into leads and close as customers. Once strangers to your brand, they’re now regular visitors. Your blog introduced their customers to your brand. Market affiliate products.

Affiliate Marketing 145

Affiliate Marketing Copywriting eBook eCommerce 145

Neil Patel

JUNE 5, 2025

Let’s dig into what short-form content is, why people love it, and how you can leverage it to better position your brand in 2025 and beyond. View this post on Instagram Short-form video allowed Warby Parker to quickly hop on a trend and gain major exposure for its brand. It increases brand authority and awareness.

Entertainment 76

Entertainment User-Generated Promotion eBook 76

AWeber

MAY 29, 2025

Have you ever wondered why your inbox is filled with personalized offers, helpful tips, or brand updates? Lets pull back the curtain and break down how to make email marketing work, what email marketing does, and why this channel continues to deliver strong results for brands of all sizes. What Does Email Marketing Do? for the reader.

Email Marketing 62

Email Marketing Shoppers eBook Education 62

Hubspot Marketing

AUGUST 11, 2022

Your goal will be to consider your indirect competitors and educate them on the pros and cons. Awareness Stage: The stage where people look for answers, resources, education, research data, opinions, and insight. Arel="noopener" target="_blank" hrefs is an excellent example of a brand that does blog content right. Image Source.

Whitepaper 145

Whitepaper eBook Education Price 145

Marketing Insider Group

JANUARY 3, 2023

You must stick to your brand promises and remain reliable throughout the relationship. If you fail to do so or constantly change your brand, you’ll naturally lose trust with existing customers and stall trust-building with prospects. Educational content is helpful content. If you consistently deliver, trust will follow.

Customer 144

Customer Whitepaper eBook Education 144

Marketing Insider Group

SEPTEMBER 28, 2020

With 87% of all shoppers beginning with an online search, it takes more effort for brands to stand out with the right content that engages and converts. They’re researching multiple brands and finding the best content out there—all before making a final purchase. Modern consumers are digital piranhas. Why is Lead Nurturing Important?

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.

Whitepaper 129

Whitepaper Key Performance Indicator eBook Direct Mail 129