Branding eBook Email Marketing Thought Leadership 
Litmus
OCTOBER 14, 2022
What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. Consideration.
Adobe Experience Cloud Blog
OCTOBER 1, 2015
Author: Jeanette Bordy Creating a good email is like baking a cake. But like baking, email marketing is an art and a science and so finding the perfect email is maybe more rare than finding that piece of cake that is so decadent and delicious that you’re willing to throw your diet right out the window.
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Adobe Experience Cloud Blog
OCTOBER 3, 2018
If you spend even a couple of hours listening to the marketing department conversations at Uberflip, I guarantee you’ll hear the word “experience” come up at least a few times. The content experiences we create are what help make our—and any—brand cohesive and memorable. Having a strong brand is one thing.
Adobe Experience Cloud Blog
DECEMBER 9, 2015
Your website, the ultimate destination of your digital marketing efforts, is purpose-built to inform and engage consumers. Your goals for this channel depend on whether you’re using it as a branding portal or an e-commerce site. Then, look at how each channel is performing with respect to each goal and allocate your budget accordingly.
Adobe Experience Cloud Blog
AUGUST 1, 2013
Author: Justin Gray Are you getting the results you want from your email marketing campaigns ? Email marketing has been around for a while now, and there’s a reason it’s such a popular channel in most marketers’ toolboxes. The Evolution of Email Marketing. Email Marketing'
Adobe Experience Cloud Blog
MAY 6, 2016
This happens far too often and in the bustle to acquire new contacts for their database companies forget about subscribers that once loved to engage with their brands and then fell asleep. But with a marketing automation solution, you can set up triggers that automatically listen for inactivity windows and then send reactivation emails.
CXL
MAY 27, 2022
With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.
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