Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. However, they’re not immune to occasional indulgences.

Gen Z 52

Gen Z Millennials Health Transform 52

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. What is a brand ambassador program, anyway?

Branding 141

Branding Gen Z Millennials Promotion 141

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Gen Z 124

Gen Z Entertainment Transform User-Generated 124

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Martech

NOVEMBER 11, 2021

The 2021 edition of the Digital Life Index , compiled by digital consulting firm Publicis Sapient, confirms that customers demand seamless digital experiences from brands. This conclusion is based on looking at data from two cohorts: Consumers in developing countries and Gen Z. Other verticals have work to do too. Why we care.

Gen Z 88

Gen Z Real Estate Energy Branding 88

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Litmus

FEBRUARY 8, 2024

Older generations may appreciate email’s familiarity and universality; younger generations (think Millennials and Gen Z) see its utility for business purposes and expect a more personalized, conversational tone similar to what social media channels feature. But your personalization has to be effective.

Marketing Strategy 86

Marketing Strategy Gen Z Transform Email Marketing 86

Hubspot Marketing

OCTOBER 17, 2022

When brands take the time to understand TikTok, it becomes much easier to develop concepts, jump on trends, leverage effects and audio, and, ultimately, connect with an audience. The ad uses a Gen Z narrator to appeal to a similar demographic. Clearly understands the importance of user-generated content. Kung Fu Tea.

Gen Z 112

Gen Z Entertainment User-Generated Energy 112

Businesses Grow

MAY 1, 2023

She provided an inspiring example of how she was able to create conversations about Red Bull in the early days of the product with almost no budget. BUT I didn’t really ever consider a brand story being a text between friends. While this is still within the domain of larger brands right now, he explained that adoption is growing.

Gen Z 127

Gen Z Marketing Marketers CMO 127

Buffer Marketing

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

Gen Z 116

Gen Z User-Generated Energy Branding 116

Sprout Social

AUGUST 2, 2022

For brands, this current YouTube trend provides a great way to get in front of new users and increase your following. Brand bringing this trend to life: Spotify. To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person.

Gen Z 133

Gen Z Promotion Shoppers Energy 133

Sprout Social

APRIL 21, 2020

Lyst used Good On You ratings to define what makes a sustainable brand. Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day.

Retail 99

Retail Gen Z Fashion Millennials 99

Hootsuite

NOVEMBER 10, 2021

It’s the place to see and be seen, which means ample opportunity for brands to engage with audiences in a whole new way. Now, pick the category that best describes your brand and tap Next. While TikTok is extremely popular with teenagers and Gen Z, a wide range of demographics have fallen in love with the app.

Gen Z 143

Gen Z Analytics Energy Advertising 143

Spiralytics

JANUARY 22, 2023

From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Marketing Insider Group

JULY 21, 2020

Generation Z, she shows, will rise in numbers among the nation’s workers. With US soda brands bringing in over half their revenue from outside the country, other CPG brands have leaped into the fray. Social listening will become even more important, as will user-generated content. And that’s just marketing.

Millennials 217

Millennials Whitepaper Transform Gen Z 217

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. The great thing about this platform is that users don’t expect perfect video production. The Takeaway The ad leverages the iconic nature of the Heinz brand while adding a reactive layer in response to AI.

Video Marketing 106

Video Marketing Advertising Advertisers Entertainment 106

Faraday

APRIL 16, 2021

So, if you’re in the business of home renovation, DIY tools, residential energy efficiency, or HVAC, consider the following when marketing to millennials — a generation eager to take you up on your services. Find millennial homeowners on the right channels Millennials are a digitally native generation.

Millennials 52

Millennials Gen Z Real Estate User-Generated 52

Sprout Social

JULY 12, 2019

It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. This example from luxury watch brand Shinola is engaging in many dimensions. This video exemplifies a minimalistic approach: it’s just not complicated at all.

Customer 102

Customer Gen Z Manufacturing Energy 102

Hubspot Marketing

JANUARY 3, 2024

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers' funny bone, you’re able to engage with them and help them remember your brand. It's all about brand awareness.

Advertising 120

Advertising Advertisers Food Gen Z 120

Neil Patel

NOVEMBER 26, 2019

Instead, I want you to focus your energy on how you can leverage these changes before your competition. They are doing this by integrating products everywhere. Because their mission is to spread the usage of all Google related products, it will eventually open up new ways for you to drive traffic and monetize.

eCommerce 145

eCommerce Gen Z User-Generated Manufacturing 145

Backlinko

FEBRUARY 15, 2024

Reach: Higher engagement with your videos through liking, commenting, saving, or sharing can increase the likelihood of your content being included on FYPs, resulting in discovery by users who have interests relevant to your brand What Businesses Should Invest in TikTok SEO? This includes things like pain points, selling points, and products.

SEO 96

SEO User-Generated Analytics Gen Z 96

Sprout Social

AUGUST 11, 2022

But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Why brands invest in the metaverse. Brands are more likely to jump on board than consumers, who aren’t all the way there yet.

Gen Z 112

Gen Z Branding Transform Millennials 112

Neil Patel

JANUARY 18, 2023

March : Product Review Update: The first of several updates this year focused on identifying high-quality reviews. For e-commerce sites, this meant rewarding those that produced non-product specific content only. For one brand, it might be building a YouTube channel or putting testimonial content on landing pages.

SEO 113

SEO Gen Z User-Generated Advertising 113

Hootsuite

JUNE 7, 2022

But sometimes, your regular brand content isn’t enough to stand out. They use more energy over a shorter time and yield results and insights fast. If you want to launch a product, connect with new customers or build your brand’s reputation, an Instagram campaign can help you achieve your goal. Instagram’s 1.28

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Many Chat

JULY 13, 2022

In 2021, the brand shared more detail about how the Instagram algorithm works and touched on shadowbanning. That’s a huge audience with massive potential, but attracting a genuine audience takes time and energy. Follow-for-follow tactics remain popular with brands that want to inflate their numbers. Confusing brand image.

Gen Z 128

Gen Z User-Generated Promotion Energy 128

Martech

JUNE 22, 2023

In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%),

Gen Z 101

Gen Z Customer loyalty Transform Shoppers 101

Search Engine Land

JUNE 22, 2023

In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%),

Gen Z 70

Gen Z Customer loyalty Transform Shoppers 70

Hootsuite

DECEMBER 10, 2019

Brands strike a balance between public and private engagement. Brands strike a balance between public and private engagement. People use social to find entertaining posts, read news, and research products, all in public channels. More than half of brand discovery online still happens in public social feeds.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Exposure Ninja

OCTOBER 16, 2023

Product Your product is what you’re marketing — so of course, this is the first P. Your product might be physical, digital or a service. When it comes to how you think of your product in terms of marketing, you need to consider a few different things. Secondly, what’s the lifecycle of your product?

Price 52

Price Promotion Marketing Marketers 52

Sprout Social

MARCH 29, 2021

” From raising brand awareness to driving traffic and leads, a well-crafted campaign can produce immediate results for your business. Consider that 28% of consumers discover new products directly through social media, with that number skewing higher for millennials and Gen Z. Looking to build brand awareness?

Gen Z 94

Gen Z Analytics Millennials Energy 94

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. Meanwhile, spend by online car brands like Carwow and Cinch has collectively grown by 235% to reach £36.3

Advertising 52

Advertising Advertisers Retail Shoppers 52

Duct Tape Marketing

DECEMBER 5, 2019

If people put more energy into it, it could be a lot more. In the same month where she got 2,000 from the old pin, she got over 10,000 link clicks from the brand new pin. So especially if you’re looking at ads on Pinterest that are video, a lot of them are the bigger brands. John Jantsch: Hm, wow. Alisa Meredith: Yeah.

Gen Z 55

Gen Z Marketing Marketers Finance 55

Marketing Insider Group

DECEMBER 14, 2020

It doesn’t have to take a huge amount of time and energy to create content that generates leads. In 2020 and beyond, the values of your brand are more critical to success than ever before. Over 70% of consumers prefer to buy from brands that align with their own values. Source: [link]. Master the Art of Trend-Jacking.

Gen Z 145

Gen Z Whitepaper eBook Energy 145

SmartBrief - Marketing

JUNE 14, 2023

From volatile markets to a regional banking crisis and the specter of a looming recession, today’s financial brands are dealing with an especially fraught and complex environment. A recent Deloitte survey found that approximately 60% of millennial and Generation Z consumers had canceled a streaming subscription in the previous six months.

Gen Z 52

Gen Z Branding Millennials Energy 52

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Their body language oozes energy and excitement. Identify one or more clear benefits for your audience they will take home. Step 3: Be novel. The audience will feel it and invigorate.

Neuromarketing 90

Neuromarketing Gen Z Energy Transform 90

Sprout Social

FEBRUARY 24, 2020

But with 500 million active users worldwide , and rapidly growing, TikTok holds the keys to success for influencers and brands alike. So in a culture saturated with 15-second dance challenges and esoteric comedy, how can the world’s most beloved brands find their footing and make their presence in the space move the needle?

Branding 120

Branding Gen Z Fashion Energy 120

SocialPilot

APRIL 13, 2024

Here’s an example: Sephora UAE, a beauty retailer that leveraged Instagram’s advertising capabilities to promote its products by targeting users interested in beauty and cosmetics. Here’s an interesting fact: Consumers are reaching out to brands via social media at least monthly (and as frequently as weekly) for support.

Health 95

Health Gen Z User-Generated Customer loyalty 95