Remove Branding Remove Energy Remove Pharmaceutical
article thumbnail

Move From Branded Content To A Content Brand

Marketing Insider Group

Our most recent Future of Marketing interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. Finally, brands are creating content designed to actually drive revenue, instead of thinking of content as a marketing expense itself. Content Brands instead of Branded Content.

article thumbnail

7 risks of not prioritizing social media governance

Sprout Social

If you still need convincing that focusing on governance is worth your time and energy, or if you need help making the argument for the resources you need to do governance well, let me help. Risk to your brand. And what about your brand? But even brands with money don’t apply themselves when hiring people to run their accounts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Moderation in 2023: Tips, Tools, and FAQs

Hootsuite

Brand image Social media content moderation affects brand image in two ways. First, it’s very clear on social media when a brand ignores its customers. Leaving those unattended can also harm your brand image, as no one wants to see offensive content in the comments of a social post. 5 content moderation best practices 1.

article thumbnail

Google Performance Max: Everything you need to know

Search Engine Land

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Since then, Google has continued to support Performance Max by releasing new features , including brand exclusions and asset group-level reporting. Let me give you an example.

article thumbnail

Transcript of Creating a Brand Name That Sticks

Duct Tape Marketing

Transcript of Creating a Brand Name That Sticks written by John Jantsch read more at Duct Tape Marketing. He is a brand strategist speaker, founder of Sticky Branding and the author of Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name. What’s the job of a brand name?

article thumbnail

Does Your Health Care Content Hold the Cure for Customers in Crisis?

Content Marketing Institute

In 2015, I arrived in Cleveland for Content Marketing World in good health and good spirits, full of energy and excitement about the week to come. Though health industry brands have myriad opportunities to provide much-needed content to those who aren’t as lucky, those ideas won’t factor in here. My content checkup.

article thumbnail

Chief Content Officer: A Year of Insights

Content Marketing Institute

After seven years and 36 issues, Clare McDermott handed the editor’s red pen over to me in an emotional ritual involving arcane incantations, a branding iron, and a pledge to forever cast out the Oxford comma. As he argues, “even highly educated people disengage rather than spend the mental energy to unpack dense, complicated prose.”